Question 1

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  psychological effects
E)  antecedent statesF) A) and E)
G) D) and E)

Question 2

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Accepted Answer

A)  reference groups.
B)  families.
C)  social classes.
D)  subcultures.
E)  normative groups.F) All of the above
G) B) and D)

Question 3

The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process? A) sociocultural B) situational C) psychological D) acculturation E) value" class="answers-bank-image d-inline" rel="preload" >
-The book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process?

Accepted Answer

A)  sociocultural
B)  situational
C)  psychological
D)  acculturation
E)  valueF) A) and D)
G) None of the above

Question 4

Consumers' ability to perceive taste differences in chocolate bars is an example of

Accepted Answer

A)  cognitive dissonance.
B)  stimulus discrimination.
C)  selective retention.
D)  selective comprehension.
E)  stimulus generalization.F) B) and C)
G) B) and D)

Question 5

Bob's best friend Mike turns 25 next week.Bob decided to purchase Mike a tablet device/e-book reader as a present.Because Bob has purchased three personal computers and other consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)  memorization
B)  external search
C)  evaluative criteria
D)  antecedent states
E)  internal searchF) A) and E)
G) B) and C)

Question 6

An example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  personal experience.
B)  Consumer Reports magazine.
C)  advertising.
D)  consumer programs on talk radio stations.
E)  friends and relatives.F) None of the above
G) A) and E)

Question 7

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

Accepted Answer

A)  reinforcing the consumers' sense of self confidence in making wise purchase decisions
B)  adding new attributes to the product
C)  refocusing a consumer's attention from one attribute to another
D)  actively educating consumers about the product's competitive advantages
E)  denigrating the attributes of competitors' productsF) A) and D)
G) A) and E)

Question 8

Popularity created by consumer word of mouth is called __________.

Accepted Answer

A)  hype
B)  buzz
C)  propaganda
D)  socialization
E)  spinF) C) and D)
G) All of the above

Question 9

Which of the following statements about Groupon is most accurate?

Accepted Answer

A)  In the alternative evaluation stage of the consumer purchase decision process for Groupon,many Groupon customers focus on place or distribution as the most important evaluative criterion.
B)  In the problem recognition stage of the consumer purchase decision process for Groupon,a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy) something they may not ordinarily do.
C)  The typical Groupon user is a 34- to 44-year old male with an average income of about $25,000 who is looking for a great deal.
D)  The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
E)  Generally,Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.F) C) and E)
G) B) and D)

Question 10

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A)  The majority of households today are composed of traditional families.
B)  Income and gender are two of the variables considered in the family life cycle.
C)  Young singles represent a target market for recreational travel,automobiles,and consumer electronics.
D)  Single divorcees are more likely to buy life insurance than any other group.
E)  The most financially secure of any of the family groups is single parents with children.F) A) and B)
G) A) and C)

Question 11

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

Accepted Answer

A)  20 percent
B)  40 percent
C)  50 percent
D)  70 percent
E)  80 percentF) All of the above
G) B) and D)

Question 12

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  antecedent statesF) A) and B)
G) C) and D)

Question 13

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) A) and C)
G) A) and D)

Question 14

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Accepted Answer

This purchase would require five purchas...

Question 15

Another name for the analysis of consumer lifestyles is __________.

Accepted Answer

A)  demographics
B)  psychographics
C)  social statistics
D)  physiological needs
E)  sociographicsF) A) and C)
G) All of the above

Question 16

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

Accepted Answer

A)  competitive offerings
B)  motivation
C)  core values
D)  brand loyalty
E)  social surroundingsF) A) and B)
G) A) and C)

Question 17

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Accepted Answer

A)  problem recognition.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  routine response behavior.
E)  postpurchase behavior.F) D) and E)
G) A) and B)

Question 18

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Accepted Answer

A)  action-oriented consumers.
B)  spokespersons.
C)  opinion leaders.
D)  social classes.
E)  reference groups.F) A) and C)
G) A) and E)

Question 19

Groupon built its business model on the premise that

Accepted Answer

A)  consumers would be receptive to online sweepstakes.
B)  businesses would be willing to post their 30-second TV advertising on a social network.
C)  consumers would want to "check in" and earn points and badges for visiting businesses.
D)  consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily "deal" offered to them.
E)  consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.F) A) and C)
G) B) and C)

Question 20

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Accepted Answer

A)  information gatherer
B)  influencer
C)  purchaser
D)  decision maker
E)  userF) A) and B)
G) None of the above

Exam 4: Understanding Consumer Behavior

Which of the following statements about the family life cycle is most accurate?

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

Correct Answer
verified

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct Answer
verified

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Correct Answer
verified
This purchase would require five purchas...
View Answer

Popularity created by consumer word of mouth is called __________.

Correct Answer
verified

-The book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process?

Correct Answer
verified

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search would include

Correct Answer
verified

Groupon built its business model on the premise that

Correct Answer
verified

Which of the following statements about Groupon is most accurate?

Correct Answer
verified

Correct Answer
verified

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Correct Answer
verified

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Correct Answer
verified

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Correct Answer
verified

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

Correct Answer
verified

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct Answer
verified

Another name for the analysis of consumer lifestyles is __________.

Correct Answer
verified

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct Answer
verified

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Correct Answer
verified

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Which of the following statements about the family life cycle is most accurate?

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

Correct AnswerverifiedShow Answer

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

Correct AnswerverifiedShow Answer

You will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

Correct AnswerverifiedThis purchase would require five purchas...View AnswerShow Answer

Popularity created by consumer word of mouth is called __________.

Correct AnswerverifiedShow Answer

-The book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process?

Correct AnswerverifiedShow Answer

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search would include

Correct AnswerverifiedShow Answer

Groupon built its business model on the premise that

Correct AnswerverifiedShow Answer

Which of the following statements about Groupon is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this looks on me?" This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Correct AnswerverifiedShow Answer

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Correct AnswerverifiedShow Answer

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct AnswerverifiedShow Answer

Another name for the analysis of consumer lifestyles is __________.

Correct AnswerverifiedShow Answer

The American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Correct AnswerverifiedShow Answer

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Correct AnswerverifiedShow Answer

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
This purchase would require five purchas...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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