Question 1

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Accepted Answer

A)  Lanham Act.
B)  Federal Trade Commission Act.
C)  Robinson-Patman Act.
D)  Sherman Antitrust Act.
E)  Clayton Act.F) None of the above
G) A) and B)

Question 2

Generation X consumers are

Accepted Answer

A)  likely to rely on others.
B)  authoritative decision-makers.
C)  very prone to extravagance.
D)  generally supportive of racial and ethnic diversity.
E)  poorly educated.F) B) and E)
G) B) and C)

Question 3

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Accepted Answer

A)  substitute firms
B)  target markets
C)  complementary firms
D)  cross product marketers
E)  competitionF) A) and D)
G) B) and E)

Question 4

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring the soup ingredients (e.g.,noodles or chicken) to the surface,thus misrepresenting the amount of solid ingredients in the soup.Which agency would monitor such a practice?

Accepted Answer

A)  Food and Drug Administration
B)  U.S.Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing AssociationF) C) and E)
G) None of the above

Question 5

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Accepted Answer

A)  social responsibility
B)  moral idealism
C)  utilitarianism
D)  hedonism
E)  religionF) A) and B)
G) A) and E)

Question 6

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  safety.
D)  be heard.
E)  happiness.F) D) and E)
G) C) and D)

Question 7

Which of the following trends identified in an environmental scan is a regulatory trend?

Accepted Answer

A)  Digital TVs,tablet devices,and smartphones will become increasingly connected.
B)  Partnerships,collaborations,and co-creation of value will become important dimensions of business rivalry.
C)  The U.S.,Japan,China,and the E.U.countries will increase investments in sustainable living structures.
D)  Health consciousness will lead to more public and private smoke-free area laws.
E)  Global media consumption (online and social) will continue to grow dramatically.F) A) and E)
G) A) and C)

Question 8

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as non-digital pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how __________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory
B)  technological and competitive
C)  social and competitive
D)  social and economic
E)  regulatory and economicF) B) and D)
G) B) and C)

Question 9

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT
?

Accepted Answer

A)  The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)  By the year 2015,baby boomers will control more than 50 percent of all consumer expenditures in the U.S.
C)  The Littleton community has seen a rise in dual-income households.
D)  By the year 2025,robotics will play a major role in surgical procedures.
E)  Twenty percent of the local population is of Hispanic origin.F) C) and E)
G) A) and E)

Question 10

Coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  an oligopoly
D)  a monopoly
E)  monopolistic competitionF) C) and D)
G) B) and E)

Question 11

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Accepted Answer

A)  economic espionage
B)  industrial espionage
C)  marketplace espionage
D)  industrial surveillance
E)  patent infringementF) None of the above
G) A) and D)

Question 12

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 13

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Accepted Answer

A)  cultural
B)  psychographic
C)  geographic
D)  demographic
E)  economicF) C) and D)
G) A) and B)

Question 14

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 15

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

A)  scientific discoveries.
B)  theoretical development.
C)  technology.
D)  patents.
E)  dynamic engineering.F) C) and E)
G) A) and B)

Question 16

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public,public interest groups,and the environment.
B)  consumers,employees,and supplier/distributors.
C)  owners and stockholders.
D)  the general public,owners,and stockholders.
E)  government,owners,and stockholders.F) A) and B)
G) C) and E)

Question 17

Younger members of Generation Y,also known as __________,are interested in sustainability in order to make the world a better place.

Accepted Answer

A)  activists
B)  sustainers
C)  progressives
D)  reformers
E)  millennialsF) A) and E)
G) None of the above

Question 18

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Accepted Answer

A)  copyright law
B)  patent law
C)  criminal law
D)  commercial law
E)  antitrust lawF) C) and D)
G) None of the above

Question 19

All of the following statements are true EXCEPT:

Accepted Answer

A)  "LEED" stands for "Leadership in Energy and Environmental Design."
B)  today's college graduates now seek "green" jobs that involve some aspect of social responsibility.
C)  colleges of business have yet to establish sustainability course electives,case studies,or links to organizations that expose students to socially responsibility concepts and initiatives.
D)  many students want to be involved with organizations like Net Impact to "use business to improve the world."
E)  millennials want to make a difference by making the world a better place.F) C) and D)
G) B) and E)

Question 20

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com and Microsoft both claim that Apple does not have exclusive rights to the name because other firms use it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.Apple has filed lawsuits against these firms,particularly Amazon,for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A)  Apple risks losing its status as a generic smartphone and tablet device manufacturer.
B)  In order to maintain the use of its widely recognizable trademark,Apple must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
D)  The government will file charges for trademark infringement only if Apple,the owner of the trademark,has documented proof of wrongdoing by Amazon.
E)  By protecting its trademark,Apple is protecting the entire smartphone and tablet device industries from indirect competition.F) A) and D)
G) B) and D)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct Answer
verified

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Correct Answer
verified

Which of the following trends identified in an environmental scan is a regulatory trend?

Correct Answer
verified

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Correct Answer
verified

Coupons is a frequently used marketing tactic for which form of competition?

Correct Answer
verified

Correct Answer
verified

Generation X consumers are

Correct Answer
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All of the following statements are true EXCEPT:

Correct Answer
verified

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

Correct Answer
verified

The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

Younger members of Generation Y,also known as __________,are interested in sustainability in order to make the world a better place.

Correct Answer
verified

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct Answer
verified

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Correct Answer
verified

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Correct Answer
verified

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct Answer
verified

Inventions or innovations from applied science or engineering research are referred to as

Correct Answer
verified

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT ?

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid actual monopolies or attempts to monopolize any part of trade or commerce in the United States was the

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a regulatory trend?

Correct AnswerverifiedShow Answer

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Correct AnswerverifiedShow Answer

Coupons is a frequently used marketing tactic for which form of competition?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generation X consumers are

Correct AnswerverifiedShow Answer

All of the following statements are true EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

Younger members of Generation Y,also known as __________,are interested in sustainability in order to make the world a better place.

Correct AnswerverifiedShow Answer

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct AnswerverifiedShow Answer

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Correct AnswerverifiedShow Answer

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as __________.

Correct AnswerverifiedShow Answer

Inventions or innovations from applied science or engineering research are referred to as

Correct AnswerverifiedShow Answer

As the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT ?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The generational cohort labeled Generati...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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