Question 1

The term "framing" is used to describe the

Accepted Answer

A)  media's ability to influence what is on people's minds.
B)  process of selecting certain aspects of reality and making them the most salient part of the communication,thereby conveying a particular interpretation of a situation.
C)  media's obligation to convey a uniform and standard interpretation of a situation.
D)  nature of media reporting when objectivity has weakened and the system has tilted in favor of yellow journalism.
E)  primary right of the media that is protected by the First Amendment.F) B) and D)
G) C) and E)

Question 2

Explain the four functions of the modern media.

Accepted Answer

The modern media effectively perform fou...

Question 3

One special contribution of Internet-based news is that it

Accepted Answer

A)  provides the ordinary citizen with an opportunity to be part of the news system.
B)  provides much faster reporting.
C)  offers more unbiased reporting.
D)  prevents rampant editorializing.
E)  is more accessible by a larger audience than television or radio news reporting.F) A) and E)
G) C) and D)

Question 4

CNN and MSNBC have responded to Fox's ratings success by

Accepted Answer

A)  reducing the number of talk shows in their line-up.
B)  increasing the number of talk shows hosted by liberals.
C)  attempting to lure audiences by focusing on their unbiased news reporting.
D)  installing talk-show hosts with nonpartisan appeal.
E)  installing talk-show hosts with partisan or hard-edged appeals.F) C) and D)
G) None of the above

Question 5

Agenda-setting is an action that falls under which of the major roles played by the press?

Accepted Answer

A)  common-carrier
B)  signaling
C)  watchdog
D)  partisan advocate
E)  news interpreterF) A) and B)
G) A) and E)

Question 6

The traditional media have "softened" their news by

Accepted Answer

A)  infusing it with more partisan talk shows.
B)  infusing it with more stories about celebrities,crime,and the like.
C)  infusing it with more coverage of international affairs.
D)  focusing on editorials instead of nonpartisan facts.
E)  None of these answers is correct.F) A) and E)
G) D) and E)

Question 7

What technology led editors to substitute news reports for opinion commentary?

Accepted Answer

A)  radio
B)  telegraph
C)  broadcast TV
D)  cable TV
E)  power-driven printing pressF) C) and D)
G) A) and B)

Question 8

In the 1960s,presidential candidates

Accepted Answer

A)  received more negative coverage than they do today.
B)  were largely ignored by the media.
C)  were hounded by the media incessantly.
D)  had longer sound bites,on average,in broadcast television newscasts.
E)  None of these answers is correct.F) B) and C)
G) A) and C)

Question 9

________ once said,"You furnish the pictures and I'll furnish the war".

Accepted Answer

A)  Joseph Pulitzer
B)  Theodore Roosevelt
C)  William Randolph Hearst
D)  Woodrow Wilson
E)  William McKinleyF) A) and C)
G) A) and B)

Question 10

In contrast with European news media,American news media are more likely to

Accepted Answer

A)  guide readers by providing ideological interpretations of current events.
B)  play a partisan role by taking sides in political debate.
C)  act primarily as neutral transmitters of information.
D)  use yellow journalism.
E)  None of these answers is correct.F) B) and D)
G) A) and E)

Exam 10: The News Media: Communicating Political Images

The traditional media have "softened" their news by

Correct Answer
verified

In the 1960s,presidential candidates

Correct Answer
verified

What technology led editors to substitute news reports for opinion commentary?

Correct Answer
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Explain the four functions of the modern media.

Correct Answer
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The modern media effectively perform fou...
View Answer

One special contribution of Internet-based news is that it

Correct Answer
verified

CNN and MSNBC have responded to Fox's ratings success by

Correct Answer
verified

Agenda-setting is an action that falls under which of the major roles played by the press?

Correct Answer
verified

The term "framing" is used to describe the

Correct Answer
verified

________ once said,"You furnish the pictures and I'll furnish the war".

Correct Answer
verified

In contrast with European news media,American news media are more likely to

Correct Answer
verified

Exam 10: The News Media: Communicating Political Images

The traditional media have "softened" their news by

Correct AnswerverifiedShow Answer

In the 1960s,presidential candidates

Correct AnswerverifiedShow Answer

What technology led editors to substitute news reports for opinion commentary?

Correct AnswerverifiedShow Answer

Explain the four functions of the modern media.

Correct AnswerverifiedThe modern media effectively perform fou...View AnswerShow Answer

One special contribution of Internet-based news is that it

Correct AnswerverifiedShow Answer

CNN and MSNBC have responded to Fox's ratings success by

Correct AnswerverifiedShow Answer

Agenda-setting is an action that falls under which of the major roles played by the press?

Correct AnswerverifiedShow Answer

The term "framing" is used to describe the

Correct AnswerverifiedShow Answer

________ once said,"You furnish the pictures and I'll furnish the war".

Correct AnswerverifiedShow Answer

In contrast with European news media,American news media are more likely to

Correct AnswerverifiedShow Answer

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verified
The modern media effectively perform fou...
View Answer

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