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When Kevin's Healthy-and-Good-for-You Fruit Juice Company acts on its own to promote the fruit juice industry as a whole, the company is practicing


A) competitive aggression.
B) competitive pacification.
C) public relations.
D) voluntary cooptation.
E) cooperative action.

F) All of the above
G) A) and B)

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Divestiture is entering a new market or industry with existing expertise.

A) True
B) False

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Identify the environmental factor that is a characteristic of an attractive environment.


A) low customer bargaining power
B) few entry barriers
C) many competitors
D) many substitutes
E) complementary products

F) B) and E)
G) D) and E)

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As environmental uncertainty increases, managers must develop techniques and methods for collecting, sorting through, and interpreting information about the environment. Discuss four of these methods, explaining when and why each would be used.

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The first step in coping with uncertaint...

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Carroll Cereals Inc. is a major supplier to almost all grocery store chains. It has most of the valuable shelf space in the cereal aisle. Which of the following is true based on this information?


A) There are few entry barriers.
B) Government regulation of cereals is high.
C) The threat of new entrants is low.
D) Carroll Cereals has no or weak distribution channels.
E) Carroll Cereals has limited brand identification.

F) B) and E)
G) A) and B)

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A popular low-cost airline, Budget Airways, has gone out of business. Although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. Which component of the competitive environment does this illustrate?


A) customers
B) competitors
C) regulators
D) economic factors
E) threat of new entrants

F) A) and E)
G) B) and E)

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________ is the number of issues to which a manager must attend and the degree to which they are interconnected.


A) Complexity
B) Dynamism
C) Environmental uncertainty
D) Continuous change
E) Minimization

F) C) and E)
G) A) and E)

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Which of the following organizational cultures are strongly characterized by goal achievement, environment exchange, and competitiveness?


A) adhocracy
B) clan
C) hierarchy
D) market
E) collaboration

F) B) and C)
G) B) and E)

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When an industry matures, profits drop. Weaker companies are eliminated, and the strong companies survive.

A) True
B) False

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________ is independent action to improve relations with competitors.


A) Competitive intelligence
B) Coalition
C) Cooptation
D) Competitive aggression
E) Competitive pacification

F) A) and B)
G) A) and E)

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________ are approaches used by an organization that acts on its own to change some aspect of its current environment.


A) Flexible processes
B) Forecasting methods
C) Independent strategies
D) Benchmarking procedures
E) Buffering techniques

F) None of the above
G) A) and D)

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Which approaches should an organization adopt for managing uncertainty in a complex and dynamic environment?


A) centralized and bureaucratic approach, with standardized work processes
B) decentralized and bureaucratic approach, with standardized skills
C) decentralized and organic approach, with mutual adjustment
D) centralized and organic approach, with direct supervision
E) centralized and organic approach, with mutual adjustment

F) A) and B)
G) All of the above

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________ is the immediate environment surrounding a firm, including suppliers, customers, rivals, and the like.


A) Macroenvironment
B) Competitive environment
C) Microenvironment
D) Exosystem
E) Open system

F) A) and D)
G) A) and C)

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________ is the information necessary to decide how to best manage the competitive environment.


A) Business acumen
B) Lift coefficient
C) Competitive intelligence
D) Hidden agenda
E) Environmental scanning

F) B) and D)
G) C) and E)

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A hierarchical organizational structure values ________ and assumes that individuals will comply with the organizational mandates when roles are stated formally and enforced through rules and procedures.


A) change
B) stability
C) flexibility
D) external control
E) business acumen

F) A) and B)
G) B) and E)

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Ralph, a regional sales manager, was asked to analyze whether his company should launch a marketing effort to become RightFoods' produce supplier this year. He found that Fresh Green Veggies currently has a supply contract with RightFoods that has three more years in its term; RightFoods would have to pay Fresh Green $0.5 million to break the contract. Also, Fresh Green has installed automated ordering/billing software in RightFoods' home office; RightFoods would have to spend $100,000 to replace it and retrain its staff. He concluded that RightFoods' ________ costs would be too high to seriously consider a change in supplier, thereby recommending that a marketing effort not be launched this year.


A) capital
B) operating
C) switching
D) labor
E) cooptation

F) A) and B)
G) A) and C)

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In an attempt to improve customer service, Hi-Tech Toys Inc. decided to assign a team to investigate the kinds of services offered by competing companies. The team discovered that a smaller company, VG Games Corp., seemed to have outstanding customer service. The team then determined the major differences between the two companies and developed a plan to incorporate the best elements of VG Games into Hi-Tech Toys. Which of the following is being implemented by Hi-Tech Toys?


A) environmental dynamism
B) strategic maneuvering
C) cooperative action
D) benchmarking
E) forecasting

F) B) and E)
G) B) and D)

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At the deepest level of organizational culture are


A) unconscious assumptions.
B) values.
C) desirable behaviors.
D) individual talents.
E) ancillary activities.

F) C) and E)
G) All of the above

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The leadership style(s) of ________ is/are associated with a hierarchical culture.


A) coordinator and organizer
B) production and achievement-oriented
C) risk taker
D) innovator and entrepreneur
E) mentor, facilitator, and parent figure

F) B) and E)
G) None of the above

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You have been asked to report on the competitive environment in the restaurant industry; therefore, you develop the ________ necessary to decide how to manage in the given environment.


A) historical trends
B) competitive intelligence
C) switching costs
D) benchmarking
E) barriers to entry

F) B) and C)
G) A) and C)

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