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What is erroneous or flawed data?


A) Data set
B) Dirty data
C) Data map
D) Data point

E) C) and D)
F) None of the above

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A data warehouse is a logical collection of information, gathered from many different operational databases, that supports business analysis activities and decision-making tasks.

A) True
B) False

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A data warehouse is a central location in which data is stored and managed.

A) True
B) False

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What is a data map?


A) A business that collects personal information about consumers and sells that information to other organizations
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
C) A technique for establishing a match, or balance, between the source data and the target data warehouse
D) An approach to business governance that values decisions that can be backed up with verifiable data

E) A) and B)
F) B) and C)

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Which of the following is not an information cleansing activity?


A) Identifies redundant records
B) Identifies inaccurate or incomplete data
C) Identifies missing records or attributes
D) Identifies sales trends

E) A) and C)
F) C) and D)

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Many firms complete data quality audits to determine the accuracy and completeness of its data.

A) True
B) False

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Competitive monitoring can compare two or more data sets to identify patterns and trends.

A) True
B) False

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Dirty data is erroneous or flawed data.

A) True
B) False

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Which of the following is a problem associated with dirty data?


A) Accurate data
B) Integrated data
C) Violates business rules data
D) All of these

E) A) and C)
F) A) and B)

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The banking industry uses business intelligence to understand customer credit card usage and nonpayment rates.

A) True
B) False

Correct Answer

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Which of the following statements is true?


A) The more complete an organization wants to get its information, the less it costs
B) The more accurate an organization wants to get its information, the less it costs
C) The less accurate an organization wants to get its information, the more it costs
D) The more complete and accurate an organization wants to get its information, the more it costs

E) A) and C)
F) B) and D)

Correct Answer

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________ can compare two or more data sets to identify patterns and trends.


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Competitive analysis

E) C) and D)
F) A) and D)

Correct Answer

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One example of a data aggregation is to gather information about particular groups based on specific variables such as age, profession, or income.

A) True
B) False

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A comparative analysis can compare two or more data sets to identify patterns and trends.

A) True
B) False

Correct Answer

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What is data-driven decision management?


A) A business that collects personal information about consumers and sells that information to other organizations
B) A storage repository that holds a vast amount of raw data in its original format until the business needs it
C) A technique for establishing a match, or balance, between the source data and the target data warehouse
D) An approach to business governance that values decisions that can be backed up with verifiable data

E) C) and D)
F) All of the above

Correct Answer

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What is a storage repository that holds a vast amount of raw data in its original format until the business needs it?


A) Data broker
B) Data lake
C) Data map
D) Data point

E) A) and D)
F) C) and D)

Correct Answer

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Business analysis is difficult from operational databases. Which of the following is a reason why?


A) Every department has its own method for recording data.
B) Data standards do not apply across departments.
C) The data, if available, were often incorrect or incomplete.
D) All of these.

E) A) and B)
F) A) and C)

Correct Answer

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What are the primary differences between a data warehouse and a data mart?


A) Data warehouses make quick decisions; data marts make slow decisions
B) Data warehouse tackle ethical issues; data marts tackle hypothetical issues
C) Data warehouses have a more organization wide focus; data marts have functional focus
D) Data warehouses have a physical focus; data marts have logical focus.

E) All of the above
F) B) and C)

Correct Answer

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What is a technique for establishing a match, or balance, between the source data and the target data warehouse?


A) Data set
B) Dirty data
C) Data map
D) Data point

E) A) and B)
F) None of the above

Correct Answer

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A data warehouse is a ________ collection of information, gathered from many different ________ databases, that supports business analysis activities and decision-making tasks.


A) Logical, operational
B) Physical, operational
C) Logical, transactional
D) Physical, transactional

E) None of the above
F) B) and D)

Correct Answer

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