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Exam 14: Managing Marketing Channels and Supply Chains

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Question 91

Multiple Choice

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Quick response and efficient consumer response delivery systems are most closely related to:

A) just-in-time inventory strategies.
B) freight forwarding.
C) piggybacking.
D) intermodal transportation.

E) None of the above
F) All of the above

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Question 92

Multiple Choice

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Bombardier makes corporate jets. The aircraft company relies heavily on outside suppliers for design support and to share development costs and market risks. For its newest plane, the Continental, Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase. Furthermore, as the owner of the defunct Lear Jet Corporation, Bombardier is the leading marketer of corporate jets. Bombardier is an example of a:

A) product champion.
B) director of distribution.
C) channel captain.
D) product captain.

E) None of the above
F) A) and D)

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Question 93

Multiple Choice

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Metro shopping centres receives ten bushels of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activity is known as:

Which of the following statements about air carriers is true?

The computer system at Amazon's warehouse is integrated with their trucking company and suppliers, so that when someone places an order online, everyone in the chain receives a notice. This system is referred to as a(n) :

A new company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control and the least amount of conflict. Which marketing channel arrangement should this Company choose?

Wholly owned extensions of the producer that perform wholesale activities are known as:

Reverse logistics is:

Systems that are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are known as ________ marketing systems.

Which aspect of marketing would best be described by the following? The manufacturer is the body of the butterfly with many different suppliers accumulated on one side of the body for the left wing and a large number of buyers collected on the other side to form the right wing.

Supply chain management impacts all of the following aspects of the marketing mix strategy EXCEPT:

A Ryder truck driver downloads delivery instructions from an onboard computer to help get supplies for Saturn, an automobile manufacturer. This is part of Saturn's ________.

Dual distribution is considered illegal if:

International Products, Burlington, Ontario, a firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a(n) :

The two types of channel conflict are:

Which of the following is an element of total logistics cost?

Hallmark Cards is able to maintain good dealer relationships because it limits the number and maintains the quality of outlets through which it sells. Hallmark uses ________ distribution.

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include:

In a direct channel, all channel functions are performed by:

Coppley has been a suit manufacturer in Hamilton, Ontario for over 100 years. They also own several retail stores, where their products are for sale. Coppley uses: