Question 1

A new social media product comes onto the market. Which person's description below is most likely to adopt the product first?

Accepted Answer

A)  Matt: money is tight, as he is working contract-to-contract
B)  Lindsey: a doctor, usually likes to wait until something is proven first, just like in medicine
C)  Jo: spends her time as a blogger for a local technology site
D)  Brady: a lawyer, who is always skeptical of these things, hence why she is a lawyer!E) All of the above
F) B) and C)

Question 2

Figure 11-2
 
-The product life cycle (PLC) shown in "B" in Figure 11-2 is an example of a________ life cycle.

Accepted Answer

A)  fashion product
B)  high-learning product
C)  low-learning product
D)  fad productE) A) and B)
F) None of the above

Question 3

Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda. The product (unchanged from its original formula) is now being promoted as a dentifrice; a deodorizer for cat litter, carpeting, and refrigerators; and a fire extinguisher. Arm & Hammer is:

Accepted Answer

A)  creating new use situations through a market modification strategy.
B)  finding new users through a product modification strategy.
C)  modifying the product characteristics.
D)  increasing use by existing customers through a product modification strategy.E) None of the above
F) A) and B)

Question 4

According to the latest research, which product category does Canadians most trust the private brand?

Accepted Answer

A)  vacation services
B)  home cleaning
C)  automobiles
D)  food and beverageE) A) and C)
F) A) and B)

Question 5

Figure 11-2
 
-The product life cycle (PLC) shown in "D" in Figure 11-2 is an example of a _________ life cycle.

Accepted Answer

A)  fad product
B)  high-learning product
C)  fashion product
D)  low-learning productE) B) and C)
F) A) and D)

Question 6

An effective trademark and label can help thwart product:

Accepted Answer

A)  reselling
B)  competitors
C)  margins
D)  counterfeiti ngE) C) and D)
F) A) and C)

Question 7

Hybrid automobiles are in the ________ stage of the product life cycle.

Accepted Answer

A)  introduction
B)  maturity
C)  decline
D)  growthE) C) and D)
F) None of the above

Question 8

A strategy of harvesting may be employed in the decline stage of a product life to:

Accepted Answer

A)  maintain the ability to meet customers' requests.
B)  eliminate production and distribution costs.
C)  get as many new customers as possible.
D)  maintain primary demand for a product category.E) A) and B)
F) B) and C)

Question 9

Campbell's Soup ran an advertisement that read: "Our Soups: No Longer Just For Colds and Sick-Days!" Campbell's was attempting:

Accepted Answer

A)  Product modification
B)  Market modification
C)  Market-product strategy
D)  Product repositioningE) B) and C)
F) A) and C)

Question 10

Technology that allows consumers to access information on the Internet from a cell phone is in the introductory stage of its product life cycle. The industry is composed of several small firms with state-of-the-art products that are neither standardized nor compatible with one another. Moreover, these small firms have limited marketing expertise and little money to spend on marketing; their common strength is
Engineering. This industry would welcome the entry of a giant in the mobile phone industry like Nokia because:

Accepted Answer

A)  Nokia's entry would help segment the market, establishing targets for the smaller firms.
B)  the small companies could leapfrog beyond Nokia's products.
C)  Nokia could set standards and generate primary demand.
D)  Nokia could solve the remaining technological problems.E) All of the above
F) C) and D)

Question 11

The Nike Swish, Adidas symbol, and Apple's apple are examples of:

Accepted Answer

A)  branding.
B)  product identification.
C)  copyrighting.
D)  trademarking.E) C) and D)
F) None of the above

Question 12

With diffusion of innovation:

Accepted Answer

A)  one new product will produce ancillary product invention (e.g., video cassettes created a market for cassette holders) .
B)  product changes by one competitor lead to similar product changes by another competitor.
C)  once a product enters the market, very similar products will enter within a very short period of time.
D)  not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population.E) None of the above
F) A) and C)

Question 13

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.

Accepted Answer

A)  product modification
B)  a market-product strategy
C)  market modification
D)  diversificationE) A) and C)
F) None of the above

Question 14

The popular "Got Milk" advertising campaign was sponsored by the National Milk Board to encourage more people to drink milk. This ad campaign stimulated ________
Demand.

Accepted Answer

A)  primary
B)  derived
C)  generic
D)  selectiveE) B) and D)
F) C) and D)

Question 15

A positive outcome of using a multiproduct branding strategy is:

Accepted Answer

A)  product line extensions
B)  brand mimicking
C)  brand extension
D)  sub-brandingE) B) and C)
F) None of the above

Question 16

When Rose went shopping for a new purse, she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:

Accepted Answer

A)  licensing.
B)  "me-too" marketing.
C)  product counterfeiting.
D)  brand imitation.E) B) and C)
F) B) and D)

Question 17

List the four sequential steps used to develop brand equity. Which step is the most difficult?

Accepted Answer

Developing brand equity involves a serie...

Question 18

Explain the following statement: "Packaging provides communication, functional, and perceptual benefits for manufacturers, retailers, and consumers."

Accepted Answer

The answer of Explain the following statement: "Packaging provides communication,...

Question 19

A brand name is:

Accepted Answer

A)  any word, device (design, sound, shape or colour) , or combination of these used to distinguish a seller's goods or services.
B)  the part of a brand that is a symbol or design and cannot be spoken.
C)  the part of a brand name that can be spoken.
D)  the commercial, legal name under which a company does business.E) All of the above
F) A) and C)

Question 20

Directions on how to use a product and the composition of a product that appear on packaging are what kind of benefits?

Accepted Answer

A)  storage benefits
B)  protection benefits
C)  perceptual benefits
D)  communication benefitsE) A) and B)
F) B) and C)

Exam 11: Managing Products and Brands

A new social media product comes onto the market. Which person's description below is most likely to adopt the product first?

Correct Answer
verified

According to the latest research, which product category does Canadians most trust the private brand?

Correct Answer
verified

List the four sequential steps used to develop brand equity. Which step is the most difficult?

Correct Answer
Answered by ExamLex AI
Developing brand equity involves a serie...
View Answer

The Nike Swish, Adidas symbol, and Apple's apple are examples of:

Correct Answer
verified

The popular "Got Milk" advertising campaign was sponsored by the National Milk Board to encourage more people to drink milk. This ad campaign stimulated ________ Demand.

Correct Answer
verified

With diffusion of innovation:

Correct Answer
verified

An effective trademark and label can help thwart product:

Correct Answer
verified

Correct Answer
verified

A strategy of harvesting may be employed in the decline stage of a product life to:

Correct Answer
verified

A positive outcome of using a multiproduct branding strategy is:

Correct Answer
verified

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.

Correct Answer
verified

Explain the following statement: "Packaging provides communication, functional, and perceptual benefits for manufacturers, retailers, and consumers."

Correct Answer
verified

Correct Answer
verified

Figure 11-2 -The product life cycle (PLC) shown in "D" in Figure 11-2 is an example of a _________ life cycle.

Correct Answer
verified

When Rose went shopping for a new purse, she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:

Correct Answer
verified

A brand name is:

Correct Answer
verified

Campbell's Soup ran an advertisement that read: "Our Soups: No Longer Just For Colds and Sick-Days!" Campbell's was attempting:

Correct Answer
verified

Hybrid automobiles are in the ________ stage of the product life cycle.

Correct Answer
verified

Directions on how to use a product and the composition of a product that appear on packaging are what kind of benefits?

Correct Answer
verified

Figure 11-2 -The product life cycle (PLC) shown in "B" in Figure 11-2 is an example of a________ life cycle.

Correct Answer
verified

Exam 11: Managing Products and Brands

A new social media product comes onto the market. Which person's description below is most likely to adopt the product first?

Correct AnswerverifiedShow Answer

According to the latest research, which product category does Canadians most trust the private brand?

Correct AnswerverifiedShow Answer

List the four sequential steps used to develop brand equity. Which step is the most difficult?

Correct AnswerAnswered by ExamLex AIDeveloping brand equity involves a serie...View AnswerShow Answer

The Nike Swish, Adidas symbol, and Apple's apple are examples of:

Correct AnswerverifiedShow Answer

The popular "Got Milk" advertising campaign was sponsored by the National Milk Board to encourage more people to drink milk. This ad campaign stimulated ________ Demand.

Correct AnswerverifiedShow Answer

With diffusion of innovation:

Correct AnswerverifiedShow Answer

An effective trademark and label can help thwart product:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A strategy of harvesting may be employed in the decline stage of a product life to:

Correct AnswerverifiedShow Answer

A positive outcome of using a multiproduct branding strategy is:

Correct AnswerverifiedShow Answer

DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while. The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _________ and should attract new buyers.

Correct AnswerverifiedShow Answer

Explain the following statement: "Packaging provides communication, functional, and perceptual benefits for manufacturers, retailers, and consumers."

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 11-2 -The product life cycle (PLC) shown in "D" in Figure 11-2 is an example of a _________ life cycle.

Correct AnswerverifiedShow Answer

When Rose went shopping for a new purse, she thought she had found a real value-a Gucci purse for about 50% of what she was planning to pay. When she looked more closely, she noticed that although the purse was identical to a Gucci it was not manufactured by Gucci. This was probably an example of:

Correct AnswerverifiedShow Answer

A brand name is:

Correct AnswerverifiedShow Answer

Campbell's Soup ran an advertisement that read: "Our Soups: No Longer Just For Colds and Sick-Days!" Campbell's was attempting:

Correct AnswerverifiedShow Answer

Hybrid automobiles are in the ________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

Directions on how to use a product and the composition of a product that appear on packaging are what kind of benefits?

Correct AnswerverifiedShow Answer

Figure 11-2 -The product life cycle (PLC) shown in "B" in Figure 11-2 is an example of a________ life cycle.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Developing brand equity involves a serie...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified