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Audience demographics characteristics include


A) age, race, and size of the audience.
B) age, religion, and size of the audience.
C) age, race, and religion of the audience.
D) religion, values, and race of the audience.
E) age, attitudes, and gender of the audience

F) A) and D)
G) B) and C)

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What you learn about your audience can affect your purpose.

A) True
B) False

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When determining whether or not an audience agrees with you, what question should you ask?


A) "Why are they here?"
B) "What are their demographic characteristics?"
C) "What do they know?"
D) "What are their attitudes?"
E) "What do they do?"

F) D) and E)
G) C) and E)

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Self-centered interests are aroused when a presentation has the potential to result in a gain or loss for individual audience members.

A) True
B) False

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I An acronym that is used as a way to focus on customer characteristics, needs, interests, attitudes and values is WYSIWYG.

A) True
B) False

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Hinduism is the oldest of the world’s major religions, dating back more than 3,000 years.

A) True
B) False

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When there were disruptions during Alex’s speech, he took the advice of the textbook and waited until someone came to help.

A) True
B) False

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Once you have analyzed your audience, the next decision-making step is to decide how to change your opinions and beliefs in order to achieve the purpose of your presentation.

A) True
B) False

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Asking “Why are they here?” is the same as collecting audience demographic data.

A) True
B) False

Correct Answer

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