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Exam 6: Analyzing the Audience  

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Question 21

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In constructing an audience-analysis questionnaire, you should use ______________ questions when you want to give respondents maximum leeway in answering.

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Question 22

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Recognizing that some oyour listeners may have racial, ethnic, cultural, or sexual orientations that bear upon your topic is part odemographic audience analysis.

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Question 23

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Every speech contains two messages-the one sent by the speaker and the one received by the listener.

Audience analysis is an important factor in which othe following?

The need to adapt to the audience means that speechmakers must usually compromise their own beliefs or values.

According to your textbook, sexual orientation is one factor to be considered in demographic audience analysis.

Iyou were giving a speech to a general audience on the history othe Vietnam War, the _______________ oyour listeners would probably be the most important factor to consider in demographic audience analysis.

_______________ is the error ocreating an oversimplified image oa group or people or assuming that all members othe group are alike.

Because listeners are _______________ , they typically approach speeches by asking "Why is this important to me?"

One othe ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?

According to your textbook, the following is an example owhich type oaudience-analysis question? "Explain why you believe that capital punishment is moral or immoral."

The aim osuccessful speechmaking is to gain a desired response from listeners even ithe speaker must compromise his or her beliefs to do so.

Listeners typically approach a speech with one question uppermost in their minds: "Why is this important to the speaker?"

Which othe following is a factor to consider in situational audience analysis?

Audience size, the physical setting for the speech, and the audience's disposition toward the topic are all elements odemographic audience analysis.

According to your textbook, which othe following is a demographic characteristic oa speech audience?

Iyou were constructing an audience-analysis questionnaire and wanted to learn the strength oyour listeners' attitudes for or against the use oanimals in medical research, which othe following would be the best kind oquestion to ask?

The need for audience analysis and adaptation is one othe major differences between public speaking and everyday conversation.

As your textbook explains, the primary purpose ospeechmaking is to

The process oaudience analysis and adaptation affects every aspect ospeech preparation from choosing a topic to delivering the speech.