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Exam 3: Social and Mobile Marketing

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Question 21

Multiple Choice

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When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game,which dimension of the 4E framework was being targeted?

A) educate
B) experience
C) engage
D) energize
E) excite

F) C) and E)
G) B) and D)

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Question 22

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The best-known microblogging site is Google+.

A) True
B) False

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Question 23

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A well-designed social media marketing offer will have a clear call to action aimed at customers.

Despite its vivid design,the website for Lolly's Bookstore did not seem to attract customers who lingered.In fact,most website visitors left the site before they made a purchase.Which measure does the owner need to address?

Karlie likes to post pictures of fancy cupcakes and cookies on Pinterest.She also posts pictures of fun kitchen equipment in sherbet colors and looks for baking ideas and equipment.What type of social media site is Karlie using?

Trina is developing a marketing campaign for an organic stain-removal product.As "stain removal" is rather dull,she is trying to educate consumers about the value and uniqueness of the product,and appeal to the environmentally conscious.Which of the following is the best social media application for this task?

A process called _______ enables customers to scan a product in a store and instantly compare the prices online to see whether a better deal is available.

Twitter can help build a brand's image by educating and engaging consumers.However,one central issue for companies using Twitter is

A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets.This best describes which of the 4E frameworks?

When a group of industry professionals discussed the ingredients necessary to attract positive attention from Facebook's 1.19 billion users,they agreed that a successful campaign must

A disadvantage of the current design of mobile apps is that they are able to fulfill only one need at a time.

You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?

Of the various types of blogs,which one do marketers have the lowest level of control over?

Marketers rely on three types of social media: social networking sites,thought-sharing sites,and

The elements of the social media engagement process are

An advantage of a corporate blog is that all content on the blog can be completely controlled by the company.

LinkedIn is an example of which type of social media site?

What are page views,and why might a blogger want to see a report showing page views for the different pages of a blog?

Gene's Complete Cameras offers its customers an interactive website to help them choose the best camera for their lifestyle.But the site's most-used feature is its user blog in which customers-both satisfied and unsatisfied-talk about products they have purchased and the service received at Gene's.The user blog best describes which of the 4E frameworks for the store's customers?

What feature unique to Google+ lets people interested in similar topics form their own groups?