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Exam 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance

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Question 41

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When considering the societal classification of products,a personal alarm system is an example of a(n)________ product.

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Question 42

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The act designed to ensure that those sending commercial electronic messages are doing so only when the recipient has opted-in to receive the emails and,having done so,has the ability to be removed from such lists is called the ________.

A) Do Not Call Register Act 2006
B) Spam Act 2003
C) Competition and Consumer Act 2010
D) Communications Act 2002
E) Fair Trading Act 1999

F) B) and E)
G) A) and B)

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Question 43

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It is most accurate to say that a recession would result in which of the following?

________ protects individual ideas as expressed in various permanent forms such as original artistic works.

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high-pressure selling,shoddy or unsafe products,planned obsolescence and poor service to disadvantaged countries.

Advertising 'puffery' is a term for ________.

Which of the following is NOT a traditional sellers' right?

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Proposals related to the consumer's right to ________ include controlling the ingredients that go into certain products and reducing the level of advertising 'noise'.

In the progress toward environmental sustainability,a company must first strive for pollution prevention and product stewardship before developing 'beyond greening' plans.

What can most companies today focus on when it comes to protecting the environment?

Australia recently developed a process to protect smaller innovative products such as gadgets.This form of protection for intellectual property is known as a(n) ________.

The overselling of private goods results in ________,such as cars causing traffic jams,air pollution,injuries and deaths.

When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

A relatively new food supplement that provides both high immediate satisfaction and high long-run benefits is best classified as a 'pleasing product'.

Minimising pollution from production and all environmental impacts throughout the full product life-cycle is called ________.

A food supplements firm continuously seeks real product and marketing improvements.Obviously,it is involved in 'consumer-oriented marketing'.

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a non-profit project that brings young people into public service for a year.The CEO sees such projects and services as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

The proliferation of marketing messages that assault our senses,interrupt our daily lives and bombard our minds with messages of materialism,sex,power or status is known as ________.