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What is the scientific process of transforming data into insight for making better decisions?


A) Business analytics.
B) Descriptive analytics.
C) Prescriptive analytics.
D) Predictive analytics.

E) A) and B)
F) B) and C)

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Which activities belong in the marketing department?


A) Records, measures, and reports monetary transactions.
B) Tracks strategic financial issues, including money, banking, credit, investments, and assets.
C) Supports the sales by planning, pricing, and promoting goods or services is marketing.
D) Relies on information from operations to understand inventory, place orders, and forecast consumer demand.

E) A) and D)
F) B) and C)

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Top managers use predictive analytics to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain profitable. Tony will set the strategic direction for his firm, which might include introducing new flavors of potato chips or sports drinks as new product lines or schools and hospitals as new market segments.

A) True
B) False

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Cooking a patty and putting the ingredients together are included in which category of making a hamburger?


A) Input
B) Process
C) Output
D) All of the above

E) A) and D)
F) C) and D)

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Which one of Porter's five forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?


A) Threat of new entrants.
B) Threat of substitute products or services.
C) Threat of buyer power.
D) Supply chain competition.

E) A) and C)
F) All of the above

Correct Answer

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Which of the below is similar to focused strategy versus broad strategy?


A) Large market versus leadership.
B) Large market versus uniqueness.
C) Niche market versus large market.
D) Niche market versus generic.

E) A) and D)
F) None of the above

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Assume you are in the business of producing and selling hamburgers. If you could produce more hamburgers with the same input what would happen to your productivity and profits assuming the price of your hamburgers remains the same?


A) Increase in productivity, decrease in profits
B) Increase in productivity, increase in profits
C) Decrease in productivity, decrease in profits
D) Decrease in productivity, increase in profits

E) A) and B)
F) A) and C)

Correct Answer

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Knowledge assets reside within the minds of members, customers, and colleagues and include physical structures and recorded media.

A) True
B) False

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MIS can add value to both primary activities and support activities in the value chain. Which of the following is not an example of a company adding value by the use of MIS in a primary activity?


A) Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
B) A system for the sales and marketing departments to track specific sales targets and follow up processes.
C) An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
D) Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

E) None of the above
F) A) and C)

Correct Answer

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What is a person or group that has an interest or concern in an organization?


A) Stakeholder
B) Business strategy
C) Supplier
D) Partner

E) B) and C)
F) B) and D)

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What is the rate at which goods and services are produced based upon total output given total inputs?


A) Goods
B) Services
C) Production
D) Productivity

E) B) and D)
F) None of the above

Correct Answer

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What is machine to machine?


A) A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.
B) Extracts information from data and uses it to predict future trends and identify behavioral patterns.
C) Refers to devices that connect directly to other devices.
D) Opportunities to change the way people purchase books.

E) A) and B)
F) None of the above

Correct Answer

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In terms of system thinking, what controls to ensure correct processes?


A) Input.
B) Output.
C) Process
D) Feedback

E) All of the above
F) B) and D)

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If a business could produce more hamburgers with the same inputs it would see a rise in productivity and possibly an increase in profits.

A) True
B) False

Correct Answer

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Which of the following includes the roles and responsibilities of the CSO?


A) Ensuring the speed, accuracy, availability, and reliability of the MIS.
B) Ensuring the ethical and legal use of information within a company.
C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.
D) Ensuring that MIS strategically aligns with business goals and objectives.

E) B) and C)
F) A) and B)

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If a supplier has high power what can it do to influence its industry?


A) Charge higher prices.
B) Shift costs to industry participants.
C) Limit quality or services.
D) All of the above.

E) C) and D)
F) B) and D)

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Assume you are in the business of producing and selling t-shirts. If you could produce more t-shirts with the same input what would happen to your productivity and profits assuming the price of your t-shirts remains the same?


A) Increase in productivity, decrease in profits
B) Increase in productivity, increase in profits
C) Decrease in productivity, decrease in profits
D) Decrease in productivity, increase in profits

E) B) and D)
F) B) and C)

Correct Answer

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Firm infrastructure and human resource management are part of the support value activities.

A) True
B) False

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What is the Internet of Things?


A) A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.
B) Extracts information from data and uses it to predict future trends and identify behavioral patterns.
C) Refers to devices that connect directly to other devices.
D) Opportunities to change the way people purchase books.

E) A) and B)
F) A) and C)

Correct Answer

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Cars, groceries, and clothing belong in which category?


A) Goods
B) Services
C) Production
D) Productivity

E) None of the above
F) A) and B)

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