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Exam 1: Management Information Systems: Business Driven MIS

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Question 21

True/False

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When a company is the first to market with a competitive advantage, it gains a particular benefit known as competitive intelligence.

A) True
B) False

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Question 22

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If a business could produce the same hamburger with less expensive inputs it would probably see a decrease in profits.

A) True
B) False

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Question 23

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Which of the following represents the types of data commonly found in the marketing department?

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?

Which of the following statements is true?

What are the human, structural, and recorded resources available to the organization?

Information technology can enable departments to more efficiently and effectively perform their core ________.

A static report can include updating daily stock market prices or the calculation of available inventory.

Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS systems. Based on this description, what position does Sara hold?

Knowledge workers are individuals valued for their ability to mitigate risk and implement critical human resource rules and regulations.

Unstructured data extracts information from data and uses it to predict future trends and identify behavioral patterns.

The finance department performs the function of selling goods or services.

What is the science of fact-based decision making?

The threat of substitute products or services refers to the power of competitors to enter a new market.

The difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies is called an MIS skill set.

Knowledge facilitators help harness the wealth of knowledge in the organization.

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a substitute product in the soft drink industry?

The business decisions made by the human resources department include investment data, monetary data, and reporting data.

What is included in a SWOT analysis?

MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.