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What is an interactive website kept constantly updated and relevant to the needs of its customers using a database?


A) Dynamic website
B) Data-driven website
C) Static information
D) Dynamic information

E) A) and D)
F) All of the above

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Timely information asks if each transaction and event represented only once in the information.

A) True
B) False

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What are advanced analytics?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) All of the above
F) C) and D)

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What is another term for data that is already contained in a database or a spreadsheet?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) A) and D)
F) B) and C)

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What are forecasts?


A) A statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover.
B) A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste.
C) Predictions based on time-series information.
D) A statistical process for estimating the relationships among variables.

E) A) and D)
F) B) and C)

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What focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization?


A) Big data
B) Distributed computing
C) Advanced analytics
D) Data scientist

E) A) and B)
F) None of the above

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What is erroneous or flawed data?


A) Dirty data
B) Information cleansing
C) Information Scrubbing
D) ETL

E) C) and D)
F) A) and D)

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Static information includes fixed data incapable of change in the event of a user action.

A) True
B) False

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The primary purpose of a data warehouse is to ________.


A) Combine strategic information
B) Organize departments
C) Interface between the computer and employees
D) All of the above

E) B) and C)
F) A) and B)

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Organizational data includes simple structured data elements in a database.

A) True
B) False

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Which of the following focuses on how individual users logically access information to meet their own particular business needs?


A) Physical view
B) Logical view
C) Data mart view
D) Data view

E) A) and D)
F) A) and C)

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What is estimation?


A) Determines values for an unknown continuous variable behavior or estimated future value.
B) Determine which things go together.
C) Segments a heterogeneous population of more homogeneous subgroups.
D) Assigns records to one of a predefined set of classes.

E) A) and B)
F) None of the above

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What determines which things go together?


A) Classification
B) Estimation
C) Affinity grouping
D) Clustering

E) C) and D)
F) None of the above

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Reports for each sales person, product, and part are examples of detail or fine information granularities.

A) True
B) False

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What is data validation?


A) The time it takes for data to be stored or retrieved.
B) The management and oversight of an organization's data assets.
C) The tests and evaluations used to determine compliance with data governance policies to ensure correctness of data.
D) When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps.

E) A) and B)
F) A) and C)

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A content creator is the person responsible for creating the original website content.

A) True
B) False

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The banking industry uses business intelligence to understand customer credit card usage and nonpayment rates.

A) True
B) False

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A data point is an individual item on a graph or chart.

A) True
B) False

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Determining if all total columns equal the true total of the individual item is an example of a consistent characteristic of high-quality information.

A) True
B) False

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What is data governance?


A) Occurs when the same data element has different values.
B) Occurs when a system produces incorrect, inconsistent, or duplicate data.
C) Refers to the overall management of the availability, usability, integrity, and security of company data.
D) The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems.

E) B) and D)
F) B) and C)

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