Question 1

Which of the following has traditionally received the least attention from marketers?

Accepted Answer

A)   Advertising
B)   Packaging
C)   Distribution
D)   Funds access
E)   PricingF) C) and D)
G) A) and E)

Question 2

_____ is the prime medium of consumer exchange.

Accepted Answer

The answer of _____ is the prime medium of consumer...

Question 3

The primary function of marketing is to:

Accepted Answer

A)   facilitate exchanges.
B)   create needs.
C)   dispose of goods/services.
D)   maximize first-time sales.
E)   maximize consumption.F) A) and D)
G) B) and D)

Question 4

The _____ stage of the purchase sequence involves behaviors such as reading or observing newspaper,magazine,and billboard ads.

Accepted Answer

The answer of The _____ stage of the purchase sequence...

Question 5

All of the following statements about overt consumer behavior are true EXCEPT:

Accepted Answer

A)   unlike covert behavior influences, overt behavior is a simple phenomenon.
B)   overt behavior may be analyzed at many levels.
C)   overt behavior can be observed directly and does not need to be inferred.
D)   the impact of affect/cognitive influences upon behavior is not clearly understood.
E)   the success of marketing strategies depends on changing overt behavior.F) None of the above
G) A) and B)

Question 6

Marketing strategies are designed to consistently change product recall or recognition of ads or products.

Accepted Answer

A) True 
 B)False

Question 7

The length of the checkout line can impact the probability of a consumer completing a purchase transaction.

Accepted Answer

A) True 
 B)False

Question 8

Warranty cards are commonly used to obtain information about other potential buyers.

Accepted Answer

A) True 
 B)False

Question 9

Ads that show models receiving social approval and satisfaction from purchasing a product provide stimuli that can move the consumer loser to purchase by stimulating the "_____".

Accepted Answer

The answer of Ads that show models receiving social approval...

Question 10

Contingencies at the point of purchase can be affected by the:

Accepted Answer

A)   behavior of sales personnel.
B)   information contact.
C)   product contact.
D)   advertisement.
E)   store contact.F) B) and C)
G) C) and D)

Question 11

All of the following statements about consumer search activity are true EXCEPT:

Accepted Answer

A)   that it is higher for products associated with higher perceived risk.
B)   that it is lower for products that are considered to be complex.
C)   that it is influenced by the self-confidence of the consumer.
D)   that it is influenced by a variety of marketplace/situational factors.
E)   that it is influenced by the perceived benefits to be gained from search.F) A) and D)
G) None of the above

Question 12

Members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors that occur in the purchase of consumer goods.

Accepted Answer

A) True 
 B)False

Question 13

The use of coupons to increase the probability of repurchase is not very effective.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following information sources are most likely to be used only in the later stages of information search?

Accepted Answer

A)   Stored experience
B)   Advertising
C)   Experiential sources
D)   In-store displays
E)   Personal sourcesF) A) and E)
G) A) and C)

Question 15

Cents-off coupons are an example of a pull strategy.

Accepted Answer

A) True 
 B)False

Question 16

_____ are used to bring about attentive behaviors and to vicariously stimulate emotions by exposing the observers to possible aversive consequences of certain conditions.

Accepted Answer

The answer of _____ are used to bring about attentive...

Question 17

Explain the importance of creating easy access for consumer funds access.

Accepted Answer

With regard to funds access,money is the...

Question 18

Marketing sources (advertising)are both readily available and highly believable.

Accepted Answer

A) True 
 B)False

Question 19

Once inside the store,marketers seek to help the consumer to accomplish all of the following EXCEPT:

Accepted Answer

A)   locate desired products/brands.
B)   physically obtain the product/brand.
C)   get the product/brand to the point of exchange.
D)   complete the transaction.
E)   increase the marketers' database of future consumers.F) All of the above
G) A) and B)

Question 20

Marketing of smoke detectors is effective with the use of:

Accepted Answer

A)   fear appeal.
B)   status appeal.
C)   racial appeal.
D)   humor appeal.
E)   prestige appeal.F) A) and B)
G) All of the above

Exam 8: Introduction to Behavior

Marketing sources (advertising)are both readily available and highly believable.

Correct AnswerverifiedShow Answer

All of the following statements about overt consumer behavior are true EXCEPT:

Correct AnswerverifiedShow Answer

The _____ stage of the purchase sequence involves behaviors such as reading or observing newspaper,magazine,and billboard ads.

Correct AnswerverifiedShow Answer

Once inside the store,marketers seek to help the consumer to accomplish all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Explain the importance of creating easy access for consumer funds access.

Correct AnswerverifiedWith regard to funds access,money is the...View AnswerShow Answer

The length of the checkout line can impact the probability of a consumer completing a purchase transaction.

Correct AnswerverifiedShow Answer

Cents-off coupons are an example of a pull strategy.

Correct AnswerverifiedShow Answer

The primary function of marketing is to:

Correct AnswerverifiedShow Answer

Marketing strategies are designed to consistently change product recall or recognition of ads or products.

Correct AnswerverifiedShow Answer

_____ are used to bring about attentive behaviors and to vicariously stimulate emotions by exposing the observers to possible aversive consequences of certain conditions.

Correct AnswerverifiedShow Answer

Members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors that occur in the purchase of consumer goods.

Correct AnswerverifiedShow Answer

Ads that show models receiving social approval and satisfaction from purchasing a product provide stimuli that can move the consumer loser to purchase by stimulating the "_____".

Correct AnswerverifiedShow Answer

Marketing of smoke detectors is effective with the use of:

Correct AnswerverifiedShow Answer

All of the following statements about consumer search activity are true EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following has traditionally received the least attention from marketers?

Correct AnswerverifiedShow Answer

_____ is the prime medium of consumer exchange.

Correct AnswerverifiedShow Answer

Warranty cards are commonly used to obtain information about other potential buyers.

Correct AnswerverifiedShow Answer

Contingencies at the point of purchase can be affected by the:

Correct AnswerverifiedShow Answer

The use of coupons to increase the probability of repurchase is not very effective.

Correct AnswerverifiedShow Answer

Which of the following information sources are most likely to be used only in the later stages of information search?

Correct AnswerverifiedShow Answer

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With regard to funds access,money is the...
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