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Supply chain visibility ensures supply chain cohesion by automating the different activities of the supply chain.

A) True
B) False

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Software customization modifies existing software according to the business's or user's requirements.

A) True
B) False

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Customer order cycle time is the time it takes to manufacture a product and deliver it to the retailer.

A) True
B) False

Correct Answer

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What can effective and efficient supply chain management systems enable an organization to accomplish?


A) increase the power of its buyers
B) increase its supplier power
C) increase switching costs to increase the threat of substitute products or services
D) All of these are correct.

E) A) and B)
F) A) and C)

Correct Answer

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What is the ability to view all areas up and down the supply chain in real time?


A) bullwhip effect
B) demand planning software
C) supply chain visibility
D) supply chain execution software

E) B) and D)
F) A) and B)

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Supply chain event management applies technology to the activities in the order life cycle from inquiry to sale.

A) True
B) False

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Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis.

A) True
B) False

Correct Answer

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In the basic supply chain, plan refers to preparing to manage all resources required to meet demand.

A) True
B) False

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In which of the five basic supply chain activities do you plan for the transportation of goods to customers?


A) plan
B) source
C) deliver
D) return

E) B) and D)
F) All of the above

Correct Answer

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Supplier relationship management (SRM) focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects.

A) True
B) False

Correct Answer

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Which of the following is a common marketing CRM metric?


A) number of new prospective customers
B) average number of service calls per day
C) average time to resolution
D) cost per interaction by marketing campaign

E) None of the above
F) A) and B)

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What is call scripting?


A) a place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone
B) customers use the web to find answers to their questions or solutions to their problems
C) a system that gathers product details and issue resolution information, which can be automatically generated into a script for the representative to read to the customer
D) a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

E) All of the above
F) B) and D)

Correct Answer

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RFM stands for Regency, Frequency, and Monetary.

A) True
B) False

Correct Answer

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Which of the following is a component that ERP vendors offer to differentiate themselves in the marketplace?


A) accounting
B) CRM
C) sales
D) human resources

E) C) and D)
F) None of the above

Correct Answer

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Which of the following is an extended ERP component?


A) business intelligence
B) ebusiness
C) customer relationship management
D) All of these are correct.

E) All of the above
F) A) and B)

Correct Answer

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What is automatic call distribution?


A) automatically dials outbound calls and when someone answers, the call is forwarded to an available agent
B) directs customers to use touch-tone phones or keywords to navigate or provide information
C) routes inbound calls to available agents
D) All of these are correct.

E) B) and C)
F) None of the above

Correct Answer

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Call scripting occurs when customer service representatives answer customer inquiries and solve problems by email and IMing.

A) True
B) False

Correct Answer

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Interactive voice response directs customers to use touch-tone phones or keywords to navigate or provide information.

A) True
B) False

Correct Answer

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What is 3D printing?


A) a process that builds-layer by layer in an additive process-a three-dimensional solid object from a digital model
B) the use of electronic tags and labels to identify objects wirelessly over short distances
C) unmanned aircraft that can fly autonomously, or without a human
D) the focus on creating artificial intelligence devices that can move and react to sensory input

E) B) and C)
F) C) and D)

Correct Answer

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Inbound logistics acquires raw materials and resources and distributes them to manufacturing as required.

A) True
B) False

Correct Answer

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