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Which of the following offers an advantage of using a data-driven website?


A) Easy to eliminate human errors
B) Easy to manage content
C) Easy to store large amounts of data
D) All of these

E) A) and B)
F) A) and C)

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Explain ETL and the role of a data mart in business.

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Extraction, transformation, and loading ...

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Within the data warehouse model, the external databases could include competitor information, industry information, and stock market analysis.

A) True
B) False

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A data-driven _________ is an interactive website kept constantly updated and relevant to the needs of its customers using a database.

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What is data redundancy?


A) Duplication of data
B) Storing the same data in multiple places
C) Storing duplicate data in multiple places
D) All of these

E) C) and D)
F) None of the above

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Which of the following defines the relationship between variables along with the nature and frequency of the relationship?


A) Association detection
B) Masking detection tool
C) Cluster grouping
D) Blocking barriers

E) All of the above
F) B) and D)

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A foreign key provides details about data.

A) True
B) False

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When does information cleansing occur in the data warehouse?


A) During the ETL process
B) On the information, once it is in the data warehouse
C) During the ETL process and once it is in the data warehouse
D) During the ETL process and before it is in the data warehouse

E) C) and D)
F) A) and D)

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A ___________ database model stores information in the form of logically related two-dimensional tables.

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What is another term for data that do not exist in a fixed location?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) A) and B)
F) None of the above

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Which of the following refers to the extent of detail within the information?


A) Knowledge information
B) Information granularity
C) Chance information
D) Information analytics

E) B) and C)
F) A) and D)

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Which of the following is incorrect in reference to a database?


A) A database can be relational or network.
B) Database information is accessed by logical structure.
C) Database information is accessed by physical structure.
D) Database users can have different views of information.

E) A) and D)
F) All of the above

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Which of the following contains a subset of data warehouse information?


A) Data miner
B) Data mart
C) Data pool
D) Data analyzing tool

E) All of the above
F) A) and B)

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Some of the serious business consequences that occur due to using low-quality information to make decisions include all of the following except:


A) Inability to accurately track customers
B) Inability to identify selling opportunities
C) Success of the organization depends on appreciating and leveraging the low-quality information
D) Lost revenue opportunities from marketing to nonexistent customers

E) A) and C)
F) B) and D)

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What are the three common forms for mining structured and unstructured data?


A) Cluster analysis, association detection, and statistical analysis
B) Cluster analysis, association detection, and disassociation detection
C) Cluster analysis statistical detection, and statistical analysis
D) Association detection, market-basket analysis, and market-basket association

E) All of the above
F) A) and D)

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Which of the following occurs when a system produces incorrect, inconsistent, or duplicate data?


A) Data inconsistency issue
B) Data integrity issue
C) Data control issue
D) Data mining issue

E) A) and B)
F) All of the above

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Which of the following occurs during data cleansing?


A) Clean missing records
B) Clean redundant records
C) Clean inaccurate data
D) All of these

E) None of the above
F) A) and B)

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A data miner contains a subset of data warehouse information.

A) True
B) False

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Many organizations find themselves in the position of being data rich and information poor.Even in today's electronic world, managers struggle with the challenge of turning their business data into business intelligence.

A) True
B) False

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Which of the following describes ETL?


A) A process that extracts information from internal and external databases
B) A process that transforms information using a common set of enterprise definitions
C) A process that loads information into a data warehouse
D) All of these

E) A) and D)
F) B) and C)

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