Question 1

Describe the differences in distribution systems between countries in terms of retail concentration.

Accepted Answer

In some countries, the retail system is ...

Question 2

Which of the following refers to choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets?

Accepted Answer

A)  Market imperfections
B)  Marketing mix
C)  Marketing intermediaries
D)  Marketing objectives
E)  Marketing planF) C) and D)
G) B) and D)

Question 3

Market segmentation refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways.

Accepted Answer

A) True 
 B)False

Question 4

According to research, when do consumers usually use the country of origin as a cue when evaluating a product?

Accepted Answer

A)  When a firm tries to deemphasize its foreign origins
B)  When consumers lack detailed knowledge of a product
C)  When an advertising campaign stresses the positive performance attributes of a product
D)  When a limited number of messages compete with each other for consumers' attention
E)  When a firm resorts to personal selling instead of mass media advertisingF) B) and C)
G) A) and D)

Question 5

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Accepted Answer

A)  Electronics
B)  Retail
C)  Pharmaceutical
D)  Financial services
E)  Heavy machineryF) C) and D)
G) A) and E)

Question 6

Which of the following is true of choosing a distribution strategy?

Accepted Answer

A)  The optimal distribution strategy is determined by the relative costs and benefits of each alternative, which vary from country to country.
B)  A choice of distribution strategy does not determine which channel the firm will use to reach potential consumers.
C)  The channel length, the final selling price, and the firm's profit margin are completely independent of each other.
D)  The longer a distribution channel, the lower the aggregate markup.
E)  The longer a distribution channel, the lower the price consumers are charged for the final product.F) C) and D)
G) A) and B)

Question 7

Firms vary their marketing mix from country to country depending on differences in national culture.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following refers to the extent to which the place of manufacturing influences product evaluations?

Accepted Answer

A)  Noise levels
B)  Country of origin effects
C)  Source effects
D)  Push strategies
E)  Pull strategiesF) A) and B)
G) C) and E)

Question 9

The number of intermediaries between the product (or manufacturer)  and the consumer is referred to as:

Accepted Answer

A)  channel length.
B)  channel quality.
C)  channel exclusivity.
D)  channel fragmentation.
E)  channel concentration.F) B) and E)
G) B) and D)

Question 10

Briefly describe market segmentation.

Accepted Answer

Market segmentation refers to identifyin...

Question 11

According to Theodore Levitt, technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

Accepted Answer

A) True 
 B)False

Question 12

Describe the influence of integrating research and development, marketing, and production on new-product development.

Accepted Answer

Although a firm that is successful at de...

Question 13

Which kind of retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens distribution channels?

Accepted Answer

A)  Centralized
B)  Focused
C)  Concentrated
D)  Fragmented
E)  ExclusiveF) A) and E)
G) C) and E)

Question 14

Which of the following allows a firm to educate potential consumers about the features of a product?

Accepted Answer

A)  Direct selling
B)  Mass media advertising
C)  Pull strategy
D)  Standardized advertising
E)  Lag strategyF) A) and E)
G) C) and E)

Question 15

Which of the following pricing strategies can run afoul of antidumping regulations?

Accepted Answer

A)  Experience curve pricing
B)  Premium pricing
C)  Market-based pricing
D)  Dynamic pricing
E)  Price skimmingF) C) and E)
G) None of the above

Question 16

Briefly describe predatory pricing and multipoint pricing strategy.

Accepted Answer

Predatory pricing is the use of price as...

Question 17

Which of the following factors constrains a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?

Accepted Answer

A)  Modern transportation
B)  Modern communications technologies
C)  Rise of the global media phenomenon
D)  Development of a global culture
E)  Differences in product and technical standardsF) None of the above
G) D) and E)

Question 18

Which of the following is necessary for a firm to ensure profitable price discrimination?

Accepted Answer

A)  The firm must sell a standardized product.
B)  The firm must be able to keep its national markets separate.
C)  The firm must encourage other firms and competitors to engage in arbitration.
D)  Products sold by the firm must have same price elasticities of demand in different countries.
E)  Products must be sold in countries where a small change in prices produces a large change in demand.F) A) and E)
G) A) and D)

Question 19

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

Accepted Answer

A)  Consumers in most developed countries do not sacrifice preferred attributes for lower prices.
B)  Tastes and preferences are becoming more cosmopolitan due to cultural convergence.
C)  Similar product and technical standards across countries help a firm sell the same product worldwide.
D)  The emergence of the global youth segment is evidence of market segments that transcend national borders.
E)  The structure of market segments is extremely similar in various countries.F) All of the above
G) B) and D)

Question 20

Which of the following factors helps a firm shorten channel length?

Accepted Answer

A)  The entry of large discount superstores
B)  A firm's insistence on dealing with wholesalers instead of manufacturers
C)  Fragmentation of a retail system
D)  A small sales force
E)  Smaller sales orders generated from sales callsF) C) and D)
G) D) and E)

Exam 16: Global Marketing and Rd

Which of the following pricing strategies can run afoul of antidumping regulations?

Correct AnswerverifiedShow Answer

Which of the following factors helps a firm shorten channel length?

Correct AnswerverifiedShow Answer

According to Theodore Levitt, technology has resulted in the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude.

Correct AnswerverifiedShow Answer

Which of the following allows a firm to educate potential consumers about the features of a product?

Correct AnswerverifiedShow Answer

Market segmentation refers to identifying distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways.

Correct AnswerverifiedShow Answer

Briefly describe predatory pricing and multipoint pricing strategy.

Correct AnswerverifiedPredatory pricing is the use of price as...View AnswerShow Answer

Describe the influence of integrating research and development, marketing, and production on new-product development.

Correct AnswerverifiedAlthough a firm that is successful at de...View AnswerShow Answer

Which of the following refers to the extent to which the place of manufacturing influences product evaluations?

Correct AnswerverifiedShow Answer

According to research, when do consumers usually use the country of origin as a cue when evaluating a product?

Correct AnswerverifiedShow Answer

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as:

Correct AnswerverifiedShow Answer

Which of the following refers to choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets?

Correct AnswerverifiedShow Answer

Firms vary their marketing mix from country to country depending on differences in national culture.

Correct AnswerverifiedShow Answer

Which of the following contradicts Theodore Levitt's arguments for the globalization of world markets?

Correct AnswerverifiedShow Answer

Which of the following is true of choosing a distribution strategy?

Correct AnswerverifiedShow Answer

Describe the differences in distribution systems between countries in terms of retail concentration.

Correct AnswerverifiedIn some countries, the retail system is ...View AnswerShow Answer

Briefly describe market segmentation.

Correct AnswerverifiedMarket segmentation refers to identifyin...View AnswerShow Answer

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Correct AnswerverifiedShow Answer

Which of the following is necessary for a firm to ensure profitable price discrimination?

Correct AnswerverifiedShow Answer

Which of the following factors constrains a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?

Correct AnswerverifiedShow Answer

Which kind of retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens distribution channels?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Predatory pricing is the use of price as...
View Answer

Correct Answer
verified
Although a firm that is successful at de...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In some countries, the retail system is ...
View Answer

Correct Answer
verified
Market segmentation refers to identifyin...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified