Question 1

According to the textbook, the elasticity of demand for a product in a given country is determined at least in part by the following two important factors

Accepted Answer

A)  geographic location and economic stability.
B)  currency rates and interest rates.
C)  income level and competitive conditions.
D)  tax rates and standard of living.
E)  perception of what is a luxury and what is a necessityF) B) and D)
G) A) and D)

Question 2

Many competitors cause ______________ elasticity of demand.

Accepted Answer

A)  low
B)  neutral
C)  mid
D)  high
E)  controlledF) B) and E)
G) C) and E)

Question 3

In his 1983 Harvard Business Review article, Theodore Levitt argued that due to the advent of modern communications and transport technology, consumer tastes and preferences are becoming more global, which is creating global markets for standardized consumer products.In regard to these arguments, the current consensus among academics seems to be that Levitt

Accepted Answer

A)  was exactly right.
B)  understated his case
C)  was way off
D)  overstated his case
E)  has become outdated since the introduction of the InternetF) A) and B)
G) A) and C)

Question 4

The most important determinant of channel length is the degree to which the retail system is fragmented.

Accepted Answer

A) True 
 B)False

Question 5

Medtronic is the world's leading medical technology company and sells products to alleviate heart arrhythmia and neurological disorders, such as heart pacemakers, defibrillators, and angioplasty balloon catheters.But in the early 1990s Medtronic sold only a few pacemakers in China, a country of 1.3 billion people.What promotional strategy should Medtronic use in China?

Accepted Answer

The product is highly complex and expens...

Question 6

A(n)  ________________ distribution channel is one that is difficult for outsiders to access.

Accepted Answer

A)  long
B)  exclusive
C)  short
D)  inclusive
E)  selectiveF) C) and D)
G) B) and C)

Question 7

Segments that transcend national borders are more common in consumer markets than industrial markets.

Accepted Answer

A) True 
 B)False

Question 8

In a(n)  _______________ retail system, a few retailers supply most of the market.

Accepted Answer

A)  fragmented
B)  dispersed
C)  focused
D)  concentrated
E)  selectiveF) A) and C)
G) B) and E)

Question 9

A global marketing strategy, which views the world's consumers as similar in their tastes and preferences, is inconsistent with the mass production of a standardized output.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an objective of tight cross-functional integration between R&D, production, and marketing?

Accepted Answer

A)  Product development projects are driven by customer needs
B)  New products are designed for ease of manufacturer
C)  Development costs are kept in check
D)  Time to market in minimized
E)  None of these answers is correctF) A) and D)
G) A) and C)

Question 11

A push strategy is favoured by firms that sell

Accepted Answer

A)  services.
B)  commodities.
C)  consumer products or other standardized products.
D)  industrial products or other complex products.
E)  through distributorsF) A) and B)
G) B) and D)

Question 12

In the last decade the global retail industry has become more ____________________.

Accepted Answer

A)  fragmented because of diverse consumer tastes
B)  multi-level because of the growth of the Internet
C)  similar because of the influence of western cultural programming
D)  diverse because of moves towards cultural autonomy
E)  concentrated because of the growth of retailers like CarrefoursF) C) and D)
G) A) and B)

Question 13

Is channel length a choice that a company can control or is it an external environmental condition that is outside the control of the company? What influences the ideal channel length for a consumer goods company that sells laundry detergent in a developing economy such as Kenya?

Accepted Answer

External factors that affect channel len...

Question 14

Levitt has argued that, due to the advent of modern communications and transport technology, consumer tastes and preferences are becoming ______________, which is creating global markets for standardized consumer products.

Accepted Answer

A)  individualistic
B)  localized
C)  cross-regional
D)  global
E)  uniformF) A) and E)
G) C) and D)

Question 15

When managers in an international business consider market segmentation in foreign countries, they need to be aware of two main issues.These are

Accepted Answer

A)  the differences between countries in the structure of marketing segments, and the existence of segments that transcend national borders.
B)  the differences between countries in terms of tariff rates, and the differences between the countries in terms of exchange rates.
C)  the differences between countries in terms of barriers to entry, and the differences between countries in terms of economic stability.
D)  the differences between countries in terms of culture, and the differences between countries in terms of exchange rates.
E)  the difference between countries in terms of product standards, and the difference between countries in terms of consumer preferences.F) A) and B)
G) A) and C)

Question 16

The number of intermediaries between the product (or manufacturer)  and the consumer is referred to as

Accepted Answer

A)  channel length.
B)  channel distance.
C)  channel exclusivity.
D)  channel reach.
E)  channel levelsF) A) and B)
G) None of the above

Question 17

Explain what is meant by distribution strategy.What are the main differences among countries' distribution systems? Ultimately, how does a firm determine its distribution strategy in individual foreign markets?

Accepted Answer

A firm's distribution strategy is the wa...

Question 18

In regard to communication strategy, what is the difference between a push versus a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

Accepted Answer

The main decision with regard to communi...

Question 19

The main decision with regard to communications strategy is the choice between a(n)

Accepted Answer

A)  external strategy and an internal strategy.
B)  aggressive strategy and a conservative strategy.
C)  noisy strategy and a quiet strategy.
D)  push strategy and a pull strategy.
E)  direct strategy or indirect strategyF) D) and E)
G) A) and B)

Question 20

Countries where new-product development is strong have all of the following characteristics except

Accepted Answer

A)  competition is intense.
B)  more money is spent on basic and applied research and development than in countries where new-product development is weak.
C)  consumers are affluent.
D)  demand is strong.
E)  trade barriers are moderateF) B) and D)
G) B) and E)

Exam 14: Global Marketing and RD

A global marketing strategy, which views the world's consumers as similar in their tastes and preferences, is inconsistent with the mass production of a standardized output.

Correct Answer
verified

In the last decade the global retail industry has become more ____________________.

Correct Answer
verified

When managers in an international business consider market segmentation in foreign countries, they need to be aware of two main issues.These are

Correct Answer
verified

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as

Correct Answer
verified

Levitt has argued that, due to the advent of modern communications and transport technology, consumer tastes and preferences are becoming ______________, which is creating global markets for standardized consumer products.

Correct Answer
verified

Is channel length a choice that a company can control or is it an external environmental condition that is outside the control of the company? What influences the ideal channel length for a consumer goods company that sells laundry detergent in a developing economy such as Kenya?

Correct Answer
verified
External factors that affect channel len...
View Answer

According to the textbook, the elasticity of demand for a product in a given country is determined at least in part by the following two important factors

Correct Answer
verified

Which of the following is not an objective of tight cross-functional integration between R&D, production, and marketing?

Correct Answer
verified

Correct Answer
verified

The most important determinant of channel length is the degree to which the retail system is fragmented.

Correct Answer
verified

Explain what is meant by distribution strategy.What are the main differences among countries' distribution systems? Ultimately, how does a firm determine its distribution strategy in individual foreign markets?

Correct Answer
verified
A firm's distribution strategy is the wa...
View Answer

A push strategy is favoured by firms that sell

Correct Answer
verified

Correct Answer
verified
The product is highly complex and expens...
View Answer

In regard to communication strategy, what is the difference between a push versus a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

Correct Answer
verified
The main decision with regard to communi...
View Answer

In a(n) _______________ retail system, a few retailers supply most of the market.

Correct Answer
verified

Segments that transcend national borders are more common in consumer markets than industrial markets.

Correct Answer
verified

Many competitors cause ______________ elasticity of demand.

Correct Answer
verified

The main decision with regard to communications strategy is the choice between a(n)

Correct Answer
verified

A(n) ________________ distribution channel is one that is difficult for outsiders to access.

Correct Answer
verified

Countries where new-product development is strong have all of the following characteristics except

Correct Answer
verified

Exam 14: Global Marketing and RD

A global marketing strategy, which views the world's consumers as similar in their tastes and preferences, is inconsistent with the mass production of a standardized output.

Correct AnswerverifiedShow Answer

In the last decade the global retail industry has become more ____________________.

Correct AnswerverifiedShow Answer

When managers in an international business consider market segmentation in foreign countries, they need to be aware of two main issues.These are

Correct AnswerverifiedShow Answer

The number of intermediaries between the product (or manufacturer) and the consumer is referred to as

Correct AnswerverifiedShow Answer

Levitt has argued that, due to the advent of modern communications and transport technology, consumer tastes and preferences are becoming ______________, which is creating global markets for standardized consumer products.

Correct AnswerverifiedShow Answer

Is channel length a choice that a company can control or is it an external environmental condition that is outside the control of the company? What influences the ideal channel length for a consumer goods company that sells laundry detergent in a developing economy such as Kenya?

Correct AnswerverifiedExternal factors that affect channel len...View AnswerShow Answer

According to the textbook, the elasticity of demand for a product in a given country is determined at least in part by the following two important factors

Correct AnswerverifiedShow Answer

Which of the following is not an objective of tight cross-functional integration between R&D, production, and marketing?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The most important determinant of channel length is the degree to which the retail system is fragmented.

Correct AnswerverifiedShow Answer

Explain what is meant by distribution strategy.What are the main differences among countries' distribution systems? Ultimately, how does a firm determine its distribution strategy in individual foreign markets?

Correct AnswerverifiedA firm's distribution strategy is the wa...View AnswerShow Answer

A push strategy is favoured by firms that sell

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe product is highly complex and expens...View AnswerShow Answer

In regard to communication strategy, what is the difference between a push versus a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

Correct AnswerverifiedThe main decision with regard to communi...View AnswerShow Answer

In a(n) _______________ retail system, a few retailers supply most of the market.

Correct AnswerverifiedShow Answer

Segments that transcend national borders are more common in consumer markets than industrial markets.

Correct AnswerverifiedShow Answer

Many competitors cause ______________ elasticity of demand.

Correct AnswerverifiedShow Answer

The main decision with regard to communications strategy is the choice between a(n)

Correct AnswerverifiedShow Answer

A(n) ________________ distribution channel is one that is difficult for outsiders to access.

Correct AnswerverifiedShow Answer

Countries where new-product development is strong have all of the following characteristics except

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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External factors that affect channel len...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
A firm's distribution strategy is the wa...
View Answer

Correct Answer
verified

Correct Answer
verified
The product is highly complex and expens...
View Answer

Correct Answer
verified
The main decision with regard to communi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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