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CRM analysis technologies help organizations segment their customers into categories such as best and worst customers.

A) True
B) False

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Accounting,finance,logistics,and production are the primary users of ___________ systems.

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What is enterprise resource planning?


A) The analysis and redesign of workflow within and between enterprises
B) A standardized set of activities that accomplish a specific task,such as processing a customer's order
C) Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations
D) Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

E) B) and D)
F) All of the above

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_________ technologies help organizations identify their customers across applications.

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In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand?


A) Plan
B) Source
C) Deliver
D) Return

E) A) and B)
F) All of the above

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What is the key word in ERP?


A) Enterprise
B) Resource
C) Planning
D) All of the above

E) B) and D)
F) B) and C)

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Cross-selling is increasing the value of the sale.

A) True
B) False

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Which question below represents a CRM reporting technology example?


A) Why did sales not meet forecasts?
B) What customers are at risk of leaving?
C) What is the total revenue by customer?
D) All of the above

E) All of the above
F) A) and B)

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Where would you find the suppliers' Supplier in a typical supply chain?


A) Upstream
B) Downstream
C) In the middle
D) Not on the supply chain

E) A) and B)
F) None of the above

Correct Answer

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Which of the below metrics represents the agreed upon time between the purchase of a product and the delivery of the product?


A) Back order
B) Inventory cycle time
C) Customer order cycle time
D) Inventory turnover

E) B) and C)
F) A) and D)

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Which of the following is not one of the three main links in the supply chain?


A) Materials flow from suppliers and their "downstream" suppliers at all levels
B) Transformation of materials into semifinished and finished products - the organization's own production processes
C) Distribution of products to customers and their "downstream" customers at all levels
D) None of the above

E) C) and D)
F) None of the above

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Contact management falls under the category of the customer service department's CRM tools.

A) True
B) False

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Sales management,contact management,and __________ management are the three primary operational CRM technologies used in the sales department.

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Production and materials management ERP components track employee information including payroll,benefits,compensation,and performance assessment and ensure compliance with all laws.

A) True
B) False

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Eprocurement is the business-to-business (B2B)online purchase and sale of supplies and services.

A) True
B) False

Correct Answer

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What takes information entered into a given system and sends it automatically to all downstream systems and processes?


A) Forward integration
B) Forward data interchange
C) Backward integration
D) Backward data interchange

E) B) and C)
F) A) and B)

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Supply chain event management (SCEM)increases real-time information sharing among supply chain partners focusing on reducing response time to unexpected events.

A) True
B) False

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In the basic supply chain source refers to planning for transportation of goods to customers.

A) True
B) False

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Collaborative ___________ planning helps organizations reduce their investment in inventory,while improving customer satisfaction through product availability.

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Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

A) True
B) False

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