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Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?


A) Cookies
B) Click-through
C) Viral marketing
D) Pop-up ad

E) B) and D)
F) A) and C)

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An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

A) True
B) False

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The WWW provides access to Internet information through documents including text,graphics,audio,and video files that use a special formatting language called ________ markup language.

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Which term describes the WWW during its first few years of operation between 1991 and 2003?


A) Web 1.0
B) Eshop
C) Open source
D) All of the above

E) B) and D)
F) All of the above

Correct Answer

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Twitter is an example of a __________.


A) Social bookmarking website
B) Social tagging website
C) Microblogging website
D) Blogging website

E) None of the above
F) C) and D)

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Which company is expecting to gain the majority of its returns on existing investments?


A) Dell Computer
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

E) B) and D)
F) A) and D)

Correct Answer

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What identifies a URL address and in the previous example apple.com is the domain name.URLs use domain names to identify particular websites?


A) Domain name
B) Domain name hosting
C) Applet
D) Paradigm shift

E) None of the above
F) A) and B)

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Web _________ is a term to refer to the World Wide Web during its first few years of operation between 1991 and 2003.

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All of the following are forms of ebusiness except ______________.


A) Subscription fee
B) Content provider
C) Infomediaries
D) Online marketplace

E) A) and B)
F) A) and C)

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Which of the following demonstrates potential issues with Business 2.0 and information vandalism?


A) Open source allows anyone to be able to edit,damage,or destroy content
B) Copyright protection
C) Decreases in employee productivity
D) Decreases in process productivity

E) B) and C)
F) A) and B)

Correct Answer

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Many websites use _______ to constantly feed news to consumers instead of having the consumer search for the news.


A) Mashup
B) Source Code
C) RSS
D) SNA

E) A) and B)
F) A) and C)

Correct Answer

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What is the practice of sending brief posts 140-200 characters to a personal blog either publicly or to a private group of subscribers?


A) Ebusiness model
B) Tagging
C) Blogging
D) Microblog

E) B) and C)
F) A) and B)

Correct Answer

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What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?


A) Disintermediation
B) Intermediaries
C) Cybermediation
D) None of the above

E) A) and B)
F) None of the above

Correct Answer

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Which of the below is not an example of a social bookmarking website?


A) Facebook
B) StumbleUpon
C) Del.icio.us
D) All of the above

E) B) and D)
F) All of the above

Correct Answer

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Disruptive technology tends to provide us with better,faster,and cheaper products.

A) True
B) False

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A social bookmarking site is dedicated to providing all of the following except ________.


A) To reconnect with colleagues for business progress
B) To share favorites
C) To store & categorize favorite sites
D) To annotate

E) All of the above
F) A) and D)

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Which of the following is an example of a disruptive technology?


A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessor
D) All of the above

E) B) and C)
F) C) and D)

Correct Answer

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Which of the following represents the primary ebusiness revenue models?


A) Email,instant messaging,podcasting,content management systems,and video and Web conferencing
B) Content providers,infomediaries,online marketplaces,portals,service providers,transaction brokers
C) B2B,B2C,C2C,C2B
D) Advertising fees,license fees,subscription fees,transaction fees,value-added services fees

E) B) and D)
F) A) and B)

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Which of the following represents a brick-and-mortar business?


A) The Gap
B) Amazon
C) Google
D) T.J.Maxx

E) A) and B)
F) C) and D)

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Compare the four categories of ebusiness models.

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Business-to-business (B2B)applies to bus...

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