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It is important to understand the market structure you are operating in because:


A) that defines how much freedom you have to set prices.
B) it will tell you how much attention to pay to your competitor's behavior.
C) it is key to running a successful business.
D) All of these statements are true.

E) A) and B)
F) A) and C)

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Large barriers to entry exist in which of the following market structures?


A) Perfect competition only
B) Perfect competition and monopolistic competition
C) Oligopoly and monopoly
D) Monopoly only

E) All of the above
F) C) and D)

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When a market consists of many small firms,it:


A) cannot be a monopoly.
B) must be a perfectly competitive market.
C) cannot be a monopolistically competitive market.
D) can only be an oligopoly.

E) C) and D)
F) A) and C)

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A cartel is:


A) a number of firms who collude to make collective production decisions about quantities or prices.
B) a duopoly with more than two firms.
C) a firm that always has a dominant strategy.
D) the "leader" of an industry,typically the firm with the largest market share.

E) A) and D)
F) A) and B)

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The price effect is smaller when there are:


A) more firms.
B) less firms.
C) more demand.
D) less demand.

E) B) and C)
F) B) and D)

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In the short run,monopolistically competitive firms behave like ________________,but in the long run,the outcome is similar to that of the ________________.


A) monopolies;perfectly competitive firm
B) perfectly competitive firm;monopoly
C) monopoly;oligopoly
D) oligopoly;perfectly competitive firm

E) A) and D)
F) A) and C)

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The outcome of a colluding oligopoly:


A) is more efficient than that of a monopolist.
B) is the same as that of a monopolist.
C) is less efficient than that of a monopolist.
D) is more efficient than that of a competitive oligopoly.

E) B) and C)
F) None of the above

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Most countries:


A) have laws against firms making agreements about prices or quantities.
B) protect cartels.
C) protect oligopoly markets.
D) force monopolists to become duopolists.

E) A) and B)
F) None of the above

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In the long run,a profit-maximizing monopolistically competitive firm sells at a price that is:


A) equal to average total cost.
B) higher than marginal cost.
C) equal to average revenue.
D) All of these statements are true.

E) A) and B)
F) A) and C)

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Oligopoly describes the ____________ and monopolistic competition describes the ______________.


A) number of firms;variety of products
B) variety of products;barriers to entry
C) barriers to entry;number of firms
D) variety of products;number of firms

E) A) and B)
F) A) and C)

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In the short run,monopolistically competitive firms can maximize profits by:


A) acting like a monopolist.
B) acting like a perfectly competitive firm.
C) playing strategic games like an oligopolist.
D) None of these statements is true.

E) All of the above
F) C) and D)

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In the short run,product differentiation enables firms in monopolistically competitive markets to:


A) produce a good for which there are exact substitutes.
B) produce a good for which there are no close substitutes.
C) act like price takers.
D) act like monopolists.

E) A) and D)
F) All of the above

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This prisoner's dilemma game shows the payoffs associated with two firms,A and B,in an oligopoly and their choices to either collude with one another or not. This prisoner's dilemma game shows the payoffs associated with two firms,A and B,in an oligopoly and their choices to either collude with one another or not.   According to the matrix shown,the profit-maximizing outcome for the firms is: A) to act like a monopolist and both collude. B) to both compete. C) for Firm A to compete and Firm B to collude. D) for Firm B to compete and Firm A to collude. According to the matrix shown,the profit-maximizing outcome for the firms is:


A) to act like a monopolist and both collude.
B) to both compete.
C) for Firm A to compete and Firm B to collude.
D) for Firm B to compete and Firm A to collude.

E) A) and B)
F) C) and D)

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Spending a lot on advertising is a credible signal because it:


A) conveys the firm's confidence in the high quality of their product.
B) persuades the consumer to perceive high quality of a product,even if it doesn't exist.
C) conveys the firm's confidence in its ability to convince the consumer to buy.
D) None of these explains why advertising can be a credible signal.

E) A) and C)
F) C) and D)

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If government were to regulate a monopolistically competitive market by setting a single price,a consequence would be:


A) less product variety.
B) higher prices.
C) less output supplied to the market.
D) All of these statements are true.

E) B) and C)
F) A) and B)

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As long as firms currently in a monopolistically competitive market are earning profits:


A) more firms will enter the market with products that are close substitutes.
B) more firms will leave the market before the profits are competed away.
C) the government will step in to regulate prices to ensure they stay competitive.
D) there must be large barriers to entry.

E) A) and C)
F) B) and C)

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If a firm in a monopolistically competitive market has a demand curve that is shifting to the right,it will only stop shifting when:


A) the firm is earning zero economic profits.
B) the firm's price is equal to its average total costs.
C) other firms have no incentive to leave the market.
D) All of these statements are true.

E) A) and D)
F) None of the above

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Innovation creates the opportunity to:


A) earn positive economic profits.
B) quickly exit industries.
C) lose money spent on research and development.
D) sustain zero economic profits in a single industry in the long run.

E) None of the above
F) A) and B)

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For the monopolistically competitive firm,the demand curve it faces will be steeper the:


A) more easily the good can be substituted.
B) less easily the good can be substituted.
C) more complement goods are available.
D) less complement goods are available.

E) B) and C)
F) All of the above

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Monopolistically competitive firms can earn profits in the long run by:


A) Continually innovating to differentiate their product.
B) price discriminating.
C) further minimizing their costs.
D) Monopolistically competitive firms only earn zero profits in the long run.

E) None of the above
F) All of the above

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