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A data set is an individual item on a graph or chart.

A) True
B) False

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Relational integrity constraints are rules that enforce basic and fundamental information-based constraints.

A) True
B) False

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Which of the following is not a dirty data problem?


A) Duplicate data
B) Inaccurate data
C) Specific data
D) Non-integrated data

E) B) and D)
F) A) and C)

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The financial industry uses business intelligence to predict hardware failures.

A) True
B) False

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Accurate information asks if there is an incorrect value in the information.

A) True
B) False

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What is Web analytics?


A) Analyzes text flowing across the Internet,including unstructured text from blogs and messages
B) The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) Analyzes unstructured data to find trends and patterns in words and sentences
D) Analyzes unstructured data associated with websites to identify consumer behavior and website navigation

E) B) and D)
F) B) and C)

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What does standardization of data elements accomplish?


A) Greater accuracy
B) Completeness and completeness
C) Increases the quality of information
D) All of these choices

E) C) and D)
F) A) and C)

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What is identity management?


A) Enforces business rules vital to an organization's success
B) The practice of gathering data and ensuring that it is uniform,accurate,consistent,and complete
C) A broad administrative area that deals with identifying individuals in a system and controlling their access to resources within that system
D) When a company examines its data to determine if it can meet business expectations,while identifying possible data gaps

E) A) and D)
F) A) and C)

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What compiles all of the metadata about the data elements in the data model?


A) Data entity
B) Data element
C) Data attribute
D) Data dictionary

E) B) and C)
F) C) and D)

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The banking industry uses business intelligence to understand customer credit card usage and nonpayment rates.

A) True
B) False

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Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?


A) Data analysis tools
B) Electronic analysis tools
C) Data-mining tools
D) Data integrity tools

E) All of the above
F) A) and C)

Correct Answer

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What is the ultimate outcome of a data warehouse?


A) Data goals
B) Data relationships
C) Data marketing
D) Data marts

E) B) and D)
F) B) and C)

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Which of the following is incorrect in reference to a database?


A) A database can be relational or network.
B) Database information is accessed by logical structure.
C) Database information is accessed by physical structure.
D) Database users can have different views of information.

E) B) and D)
F) C) and D)

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Which of the following forms of data mining assigns records to one of a predefined set of classes?


A) Clustering
B) Classification
C) Estimation
D) Affinity grouping

E) A) and D)
F) C) and D)

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A business catalog defines how a company performs certain aspects of its business and typically results in either a yes/no or true/false answer.

A) True
B) False

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What maintains information about various types of objects,events,people,and places?


A) Database
B) Data model
C) Data mining
D) Data intelligence

E) C) and D)
F) All of the above

Correct Answer

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What is the term for the tests and evaluations used to determine compliance with data governance policies to ensure correctness of data?


A) Data steward
B) Data stewardship
C) Data validation
D) Data gap analysis

E) A) and D)
F) All of the above

Correct Answer

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Dynamic information includes data that change based on user actions.

A) True
B) False

Correct Answer

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What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) All of the above
F) B) and D)

Correct Answer

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What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts,controls,instruments,maps,time-series graphs,and more?


A) Informing
B) Infographics
C) Data visualization Tools
D) Business intelligence dashboards

E) B) and D)
F) A) and D)

Correct Answer

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