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A data steward is responsible for ensuring the policies and procedures are implemented across the organization and acts as a liaison between the MIS department and the business.

A) True
B) False

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The core component of any system,regardless of size,is a database and a database management system.

A) True
B) False

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What are the rules that enforce basic and fundamental information-based constraints?


A) Responsibly integrity constraints
B) Quality constraints
C) Web integrity constraints
D) Relational integrity constraints

E) All of the above
F) None of the above

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What is a business analytics specialist who uses visual tools to help people understand complex data?


A) Distributed computing
B) Advanced analytics
C) Analysis paralysis
D) Data artist

E) A) and C)
F) A) and B)

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Information granularity refers to the extent of detail within the information (fine and detailed,or coarse and abstract).

A) True
B) False

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Ben works at a top accounting firm in Salt Lake City,and his responsibilities include developing individual and departmental goals,and generating financial analysis across departments and the enterprise as a whole for the executive team to review.Ben's duties provide value-added to his company and would be categorized as occurring at the different information _____________.


A) levels
B) formulas
C) granularities
D) focus

E) A) and D)
F) C) and D)

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What is speech analytics?


A) Analyzes text flowing across the Internet,including unstructured text from blogs and messages
B) The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) Analyzes unstructured data to find trends and patterns in words and sentences
D) Analyzes unstructured data associated with websites to identify consumer behavior and website navigation

E) A) and B)
F) B) and C)

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What is data validation?


A) The time it takes for data to be stored or retrieved
B) The management and oversight of an organization's data assets
C) The tests and evaluations used to determine compliance with data governance policies to ensure correctness of data
D) When a company examines its data to determine if it can meet business expectations,while identifying possible data gaps

E) All of the above
F) A) and D)

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Which of the following represents the different information granularities?


A) Detail,summary,aggregate
B) Document,presentation,spreadsheet,database
C) Individual,department,enterprise
D) Executives,managers,operational employees

E) B) and C)
F) A) and B)

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What is the process of analyzing data to extract information not offered by the raw data alone?


A) Data integrity
B) Data mart analysis
C) Data mining
D) Data extraction

E) A) and C)
F) B) and C)

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What analyzes unstructured data to find trends and patterns in words and sentences?


A) Social media analytics
B) Speech analytics
C) Text analytics
D) Web analytics

E) A) and B)
F) A) and C)

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Which of the following is a disadvantage of database-stored information?


A) Increased flexibility
B) Increased performance
C) Increased information redundancy
D) Increased information integrity

E) A) and B)
F) B) and C)

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Which of the below statements means the same as easy to manage content?


A) Website owners can make changes only with the aid of MIS professionals.
B) The website can't organize customer data.
C) Users can update data-driven website with little or no training.
D) Users with extensive training can update data-driven websites.

E) A) and B)
F) A) and C)

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Which of the following is a problem associated with dirty data?


A) Duplicate data
B) Correct data
C) Accurate data
D) All of these choices

E) A) and B)
F) A) and C)

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What is information redundancy?


A) Duplication of data
B) Storing the same data in multiple places
C) Storing duplicate data in multiple places
D) All of these choices

E) None of the above
F) A) and C)

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Which of the following is not an example of an advantage to using the Web to access organizational databases?


A) Web browsers are much easier to use than a computer based database.
B) The Web interface requires few or no changes to the database model.
C) It is cleaner and virus-free.
D) It costs less.

E) A) and D)
F) A) and B)

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What is classification?


A) Determines values for an unknown continuous variable behavior or estimated future value
B) Determines which things go together
C) Segments a heterogeneous population of more homogeneous subgroups
D) Assigns records to one of a predefined set of classes

E) B) and D)
F) A) and D)

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A content creator is the person responsible for creating the original website content.

A) True
B) False

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Regression is a statistical process for estimating the relationships among variables.It includes many techniques for modeling and analyzing several variables when the focus is on the relationship between a dependent variable and one or more independent variables.

A) True
B) False

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Ben works at a top accounting firm in Salt Lake City,and his responsibilities include writing letters,memos,and emails along with generating reports for financial analysis and marketing materials for products.Ben's duties provide value-added to his company and would be categorized as occurring at the different information _____________.


A) lists
B) formats
C) granularities
D) focus

E) A) and D)
F) B) and D)

Correct Answer

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