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Exam 3: Ebusiness: Electronic Business Value

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Question 21

True/False

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In re-intermediation,steps are removed from the value chain as new players find ways to add value to the business process.

A) True
B) False

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Question 22

Multiple Choice

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What caused Polaroid to go bankrupt?

A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.

E) All of the above
F) A) and B)

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Question 23

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Which of the below is not a valid form of an ebusiness revenue model?

Open source is any proprietary software licensed under exclusive legal right of the copyright holder.

Domain name hosting (Web hosting)is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Twitter is an example of a __________.

Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content,format,style,or placement.

Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content,format,style,or placement.

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Mobile banking and mobile sales are both a part of the emerging mbusiness.

A mashup is a website or Web application that uses content from more than one source to create a completely new product or service.

What is the system that consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system?

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

Open systems tap into the core knowledge of all employees,partners,and customers.

What are the two basic functions that social networking sites provide?

The primary objective of knowledge management is to be sure that a company's knowledge of facts,sources of information,and solutions are readily available to all employees whenever it is needed.

Which company is expecting to gain the majority of its returns on new investments?

What is social tagging?

What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?

What does API stand for?