Question 1

What is the best way to measure a company's ebusiness success?

Accepted Answer

A)   Effective MIS metrics
B)   Interactivity
C)   Clickstream data
D)   All of these choicesE) A) and B)
F) A) and C)

Question 2

Which type of ebusiness model best describes Apple?

Accepted Answer

A)   Pure-play
B)   Brick-and-mortar
C)   Click-and-mortar
D)   VirtualE) All of the above
F) C) and D)

Question 3

What is information richness?

Accepted Answer

A)   A global public network of computer networks that pass information from one to another using common computer protocols
B)   Refers to the depth and breadth of details contained in a piece of textual,graphic,audio,or video information
C)   Refers to the number of people a business can communicate with,on a global basis
D)   Occurs when those with access to technology have great advantages over those without access to technologyE) A) and B)
F) None of the above

Question 4

What identifies a URL address and in the previous example,apple.com,is the domain name.URLs use domain names to identify particular websites?

Accepted Answer

A)   Domain name
B)   Domain name hosting
C)   Applet
D)   Paradigm shiftE) A) and C)
F) A) and D)

Question 5

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Accepted Answer

A) True 
 B)False

Question 6

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated Web applications and works across platforms,including a PC,tablet,smartphone,or smart TV.

Accepted Answer

A) True 
 B)False

Question 7

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

Accepted Answer

A)   Cookies
B)   Click-through
C)   Viral marketing
D)   Pop-up adE) A) and C)
F) A) and B)

Question 8

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

Accepted Answer

A) True 
 B)False

Question 9

What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?

Accepted Answer

A)   Hypertext markup language (HTML) 
B)   URL
C)   Hypertext transport protocol (HTTP) 
D)   DARPAE) All of the above
F) None of the above

Question 10

What is a reputation system?

Accepted Answer

A)   An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content,format,style,or placement
B)   Buyers post feedback on sellers
C)   Created and updated by many users for many users
D)   Refers to the wisdom of the crowdE) B) and D)
F) A) and D)

Question 11

Which system supports the capturing,organization,and dissemination of knowledge throughout an organization?

Accepted Answer

A)   Cybermediation system
B)   Knowledge management system
C)   Source code system
D)   Social media systemE) C) and D)
F) A) and D)

Question 12

The Internet marketplace is free of most forms of traditional sales tax.

Accepted Answer

A) True 
 B)False

Question 13

What sources capital for a project by raising many small amounts from a large number of individuals,typically via the Internet?

Accepted Answer

A)   Explicit knowledge
B)   Crowdfunding
C)   Tacit knowledge
D)   CrowdsourcingE) B) and C)
F) None of the above

Question 14

What evaluates variables that search engines use to determine where a URL appears on the list of search results?

Accepted Answer

A)   Dot-com
B)   Search engine
C)   Search engine ranking
D)   Search engine optimizationE) C) and D)
F) All of the above

Question 15

All of the following are forms of ebusiness except ______________.

Accepted Answer

A)   Subscription fee
B)   Content provider
C)   Infomediaries
D)   Online marketplaceE) A) and B)
F) A) and D)

Question 16

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

Accepted Answer

A)   Information richness
B)   Mass customization
C)   Personalization
D)   InteractivityE) None of the above
F) All of the above

Question 17

A search engine is website software that finds other pages based on keyword matching similar to Google.

Accepted Answer

A) True 
 B)False

Question 18

Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation,filtering,or search.

Accepted Answer

A) True 
 B)False

Question 19

A social bookmarking site is dedicated to providing all of the following except ________.

Accepted Answer

A)   to reconnect with colleagues for business progress
B)   to share favorites
C)   to store & categorize favorite sites
D)   to annotateE) All of the above
F) A) and B)

Question 20

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

Accepted Answer

A)   IM'ing
B)   Email
C)   Taxonomy
D)   PodcastingE) A) and B)
F) A) and C)

Exam 3: Ebusiness: Electronic Business Value

What sources capital for a project by raising many small amounts from a large number of individuals,typically via the Internet?

Correct AnswerverifiedShow Answer

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

Correct AnswerverifiedShow Answer

What is information richness?

Correct AnswerverifiedShow Answer

A social bookmarking site is dedicated to providing all of the following except ________.

Correct AnswerverifiedShow Answer

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

Correct AnswerverifiedShow Answer

What is a reputation system?

Correct AnswerverifiedShow Answer

What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?

Correct AnswerverifiedShow Answer

Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation,filtering,or search.

Correct AnswerverifiedShow Answer

What identifies a URL address and in the previous example,apple.com,is the domain name.URLs use domain names to identify particular websites?

Correct AnswerverifiedShow Answer

The Internet marketplace is free of most forms of traditional sales tax.

Correct AnswerverifiedShow Answer

Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

Correct AnswerverifiedShow Answer

All of the following are forms of ebusiness except ______________.

Correct AnswerverifiedShow Answer

A search engine is website software that finds other pages based on keyword matching similar to Google.

Correct AnswerverifiedShow Answer

What is the best way to measure a company's ebusiness success?

Correct AnswerverifiedShow Answer

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

Correct AnswerverifiedShow Answer

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated Web applications and works across platforms,including a PC,tablet,smartphone,or smart TV.

Correct AnswerverifiedShow Answer

What evaluates variables that search engines use to determine where a URL appears on the list of search results?

Correct AnswerverifiedShow Answer

Which system supports the capturing,organization,and dissemination of knowledge throughout an organization?

Correct AnswerverifiedShow Answer

Which type of ebusiness model best describes Apple?

Correct AnswerverifiedShow Answer

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Correct AnswerverifiedShow Answer

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