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Pay-per-_______ generates revenue each time a website visitor is converted to a customer.

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Conversion

What converts an audio broadcast to a digital music player?


A) Podcasting
B) Videoconferencing
C) Photo sharing
D) Email

E) C) and D)
F) None of the above

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What is the exact pattern of a consumer's navigation through a site?


A) Web browsing
B) Hypertext
C) Clickstream data
D) Web data

E) B) and C)
F) All of the above

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M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?


A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

E) A) and B)
F) B) and C)

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B

The World Wide Web provides access to ____________ information through documents including text,graphics,audio,and video files that use a special formatting language called HTML.

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What is an online journal that allows users to post their own opinions,comments,graphics,and video?


A) Web masters
B) Folksonomy
C) Disintermediation
D) A Blog or Web log

E) None of the above
F) A) and B)

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What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?


A) Content providers
B) Intermediaries
C) Reintermediation
D) Cybermediation

E) A) and B)
F) B) and C)

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Domain name hosting (web hosting)is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

A) True
B) False

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A universal resource locator (URL)is the address of a file or resource on the web such as www.apple.com.

A) True
B) False

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True

Which of the below is not an example of a social bookmarking website?


A) Facebook
B) StumbleUpon
C) Del.icio.us
D) All of the above

E) C) and D)
F) B) and D)

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What is the ebusiness model which applies to customers offering goods and services to each other over the Internet?


A) C2C
B) C2B
C) B2B
D) B2C

E) B) and C)
F) All of the above

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T.J.Maxx is an example of a _________-and-mortar business.

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What are some of the immediate results businesses found from using instant messaging?


A) Quickly identify which employees are at their computers
B) Easily hold simultaneous IM sessions with multiple people
C) Resolve questions or problems immediately
D) All of the above

E) A) and B)
F) A) and C)

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Describe Web 1.0 along with ebusiness and its associated advantages.

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Web 1.0 is a term to refer to the World ...

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The ______________ Web is a component of Web 3.0 that describes things in a way that computers can understand.

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The WWW,such as Internet Explorer or Mozilla's Firefox,allow users to access the WWW.

A) True
B) False

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Lisa loves her job as an executive recruiter for a large hospital located in Dallas,Texas.Part of Lisa's job requires her to gather industry information,collaborate with partners,compare competitors,and tap into the knowledge of prospective employees,partners,and customers.Which of the below would Lisa use to perform her job?


A) Interactivity metrics
B) Source code
C) Network effect
D) Collective intelligence

E) A) and B)
F) None of the above

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Which of the below represents an example of why an employer would use social media?


A) To find potential job candidates via LinkedIn
B) To review potential job candidates by viewing their Facebook page
C) To attract new job candidates via YouTube
D) All of the above

E) None of the above
F) A) and D)

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Consumer-to-consumer applies to sites primarily offering goods and services to assist ____________ interacting with each other over the Internet.

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consumers ...

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Carfax is an example of a company who sells its products or services directly to its consumer's online.Which ebusiness model is Carfax using?


A) C2B
B) C2C
C) B2C
D) B2B

E) C) and D)
F) A) and B)

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