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A hashtag is a self-photograph placed on a social media website.

A) True
B) False

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What is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement?


A) Reputation system
B) Knowledge system
C) Explicit system
D) Native advertising

E) None of the above
F) A) and C)

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What is a self-photograph placed on a social media website?


A) Selfie
B) Blog
C) Wiki
D) Mashup

E) A) and C)
F) B) and C)

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The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

A) True
B) False

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Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

A) True
B) False

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Explain Web 2.0, and identify its four characteristics.

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Web 2.0, or Business 2.0, is the next ge...

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What is the term that is similar to taxonomy except that crowdsourcing determines the tag or keyword-based classification system?


A) Podcasting
B) Network effects
C) Folksonomy
D) Social bookmarking

E) B) and C)
F) A) and D)

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Many social media websites use _________ or specific keywords or phrases incorporated into website content for means of classification or taxonomy.


A) Conferencing
B) Tags
C) Long tails
D) Categories

E) All of the above
F) B) and C)

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How would a company like Flickr use social tagging on its website?


A) By applying keywords that do not match user content.
B) By building a tagging game for customers to participate in.
C) By allowing users to upload images and tag the images with their own keywords.
D) By selecting the keywords to associate with each image a customer uploads.

E) A) and B)
F) None of the above

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A mashup is a website or web application that uses content from more than one source to create a completely new product or service.

A) True
B) False

Correct Answer

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What is the difference between asynchronous and synchronous communication?


A) Asynchronous is real-time communication, synchronous is one-way technology.
B) Asynchronous is communication that does not occur at the same time, synchronous communication occurs at the same time.
C) Asynchronous communication includes instant messaging, synchronous communication includes email.
D) Asynchronous communication is fast and instant, synchronous communication is collected at a single point in time.

E) All of the above
F) B) and C)

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Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

A) True
B) False

Correct Answer

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Why are Fortune 500 companies engaging in blogging?


A) To order supplies.
B) To review favorite Internet providers.
C) To gather feedback and share ideas.
D) To pay employees.

E) A) and B)
F) All of the above

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Which of the following best describes Web 3.0?


A) User-generated online business.
B) Based on the "intelligent" web where applications use natural language processing.
C) Collaboration and social media.
D) All of these.

E) All of the above
F) A) and B)

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Social bookmarking allows users to share, organize, search, and manage bookmarks.

A) True
B) False

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Copyright laws protect collaborative websites like blogs and wikis, allowing users to reuse material freely and easily.

A) True
B) False

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Open source and sharing are both advantages and disadvantages of Business 2.0.

A) True
B) False

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A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.

A) True
B) False

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Explicit knowledge is the knowledge contained in people's heads.The challenge inherent in explicit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.

A) True
B) False

Correct Answer

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Which system supports the capturing, organization, and dissemination of knowledge throughout an organization?


A) Cybermediation system
B) Knowledge management system
C) Source code system
D) Social media system

E) A) and C)
F) All of the above

Correct Answer

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