Question 1

The goods and services mix,the physical distribution mix,and the communication mix chosen by a store are known collectively as the:

Accepted Answer

A)  wheel of retailing.
B)  distribution mix.
C)  consumer-retailer matrix.
D)  retailing mix.E) B) and D)
F) All of the above

Question 2

Direct mail and catalogue retailing are examples of:

Accepted Answer

A)  residential marketing.
B)  home marketing.
C)  scrambled merchandising.
D)  non-store retailing.E) C) and D)
F) A) and B)

Question 3

What is the value of retailing for consumers and the economy?

Accepted Answer

The answer of What is the value of retailing for...

Question 4

Breadth of product line refers to ______ a store carries.

Accepted Answer

A)  the quality of merchandise
B)  the variety of different items
C)  a wide assortment of a few related items
D)  the physical size, from large to small, of productsE) None of the above
F) C) and D)

Question 5

One of the fastest growing trends in retail locations is:

Accepted Answer

A)  online ordering
B)  smaller stores in urban centres
C)  pop-up shops
D)  larger box stores in urban centreE) A) and C)
F) A) and D)

Question 6

Intangibles such as a sense of belonging,excitement,style,or warmth are considered to be _____ of a store's image.

Accepted Answer

A)  functional qualities
B)  sociological qualities
C)  psychological attributes
D)  antecedent attributesE) All of the above
F) A) and B)

Question 7

List,describe the differences and give an example for each of the three different levels of service offered by retailers.

Accepted Answer

The answer of List,describe the differences and give an example...

Question 8

Which of the statements about corporate chains is NOT true?

Accepted Answer

A)  Corporate chains are multiple outlets under common ownership.
B)  Corporate chains usually use centralized decision making.
C)  Corporate chains are able to negotiate with suppliers for special services or volume discounts.
D)  Corporate chains account for over 60 percent of total retail trade in Canada.E) A) and C)
F) B) and D)

Question 9

Figure: 15-5 
-Which of the following stores would best fit in quadrant "B" shown in Figure 15-5?

Accepted Answer

A)  Walmart
B)  Payless ShoeSource
C)  Hudson's Bay
D)  BirksE) B) and D)
F) All of the above

Question 10

A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:

Accepted Answer

A)  general merchandise store.
B)  specialty outlet.
C)  hypermarket.
D)  category killer.E) None of the above
F) A) and B)

Question 11

Figure: 15-5 
-Which of the following stores would best fit in quadrant "C" shown in Figure 15-5?

Accepted Answer

A)  Kmart
B)  Payless ShoeSource
C)  Dillard's department store
D)  Bergdorf Goodman department storeE) A) and B)
F) B) and D)

Question 12

Franchising is attractive for the franchisee because:

Accepted Answer

A)  it gives the franchisee complete control over the delivery and presentation of merchandise.
B)  the license fees paid to the franchisor is the only fees the franchisee pays.
C)  it relieves the franchisee from any company or product liabilities.
D)  it offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provideE) All of the above
F) A) and D)

Question 13

Which of the following is NOT true regarding extreme value retailers?

Accepted Answer

A)  they are exemplified by Dollar General, Fred's, and Family Dollar stores.
B)  they attract customers who want value.
C)  they average about 16,000 square feet in size.
D)  they appeal to customers who like a neighbourhood store environment.E) A) and B)
F) A) and C)

Question 14

Prices in vending machines tend to be higher because:

Accepted Answer

A)  machines are placed in high demand areas.
B)  maintenance and operating costs are high.
C)  only small unit volume items are sold.
D)  customary pricing requires certain coin amounts regardless of markup.E) All of the above
F) B) and C)

Question 15

Shopper Marketing is focused on:

Accepted Answer

A)  influencing the in-store behavior of a shopper by using displays, samples, and coupons
B)  securing those customers who check prices in-store using their mobile device
C)  bringing those individuals who primarily shop online, into the store
D)  upselling to vulnerable customersE) A) and C)
F) A) and B)

Question 16

The key goal for retailers in the accelerated development phase of the retail life cycle is to:

Accepted Answer

A)  establish a dominant position in the fight for market share.
B)  delay entering the decline stage of the life cycle.
C)  find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
D)  establish a retail concept which is a sharp departure from existing competition.E) C) and D)
F) B) and C)

Question 17

Which type of store gives shoppers the greatest variety of merchandise?

Accepted Answer

A)  a specialty clothing store
B)  a limited line gift store
C)  a hypermarket
D)  a clothing outletE) None of the above
F) B) and D)

Question 18

Which of the following is an example of non-store retailing?

Accepted Answer

A)  hypermarkets
B)  supercentres
C)  shopping centres
D)  vending machinesE) A) and B)
F) A) and C)

Question 19

Canada's top three grocery store rivals (Loblaws,Sobeys,and Metro) have combined sales greater than the GDP of which country?

Accepted Answer

A)  United States
B)  Switzerland
C)  China
D)  North KoreaE) A) and B)
F) A) and C)

Question 20

An American retailer wants to make a splash with a limited time store,a pop-up store,in downtown Vancouver during the Valentine's Day season.Describe the advantages and disadvantages of implementing this type of strategy.

Accepted Answer

The answer of An American retailer wants to make a...

Exam 15: Retailing

One of the fastest growing trends in retail locations is:

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Which of the following is an example of non-store retailing?

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What is the value of retailing for consumers and the economy?

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Which type of store gives shoppers the greatest variety of merchandise?

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Intangibles such as a sense of belonging,excitement,style,or warmth are considered to be _____ of a store's image.

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List,describe the differences and give an example for each of the three different levels of service offered by retailers.

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Breadth of product line refers to ______ a store carries.

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Figure: 15-5 -Which of the following stores would best fit in quadrant "B" shown in Figure 15-5?

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The goods and services mix,the physical distribution mix,and the communication mix chosen by a store are known collectively as the:

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The key goal for retailers in the accelerated development phase of the retail life cycle is to:

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Shopper Marketing is focused on:

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Canada's top three grocery store rivals (Loblaws,Sobeys,and Metro) have combined sales greater than the GDP of which country?

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Prices in vending machines tend to be higher because:

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Which of the following is NOT true regarding extreme value retailers?

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Which of the statements about corporate chains is NOT true?

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Franchising is attractive for the franchisee because:

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A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:

Correct AnswerverifiedShow Answer

Direct mail and catalogue retailing are examples of:

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An American retailer wants to make a splash with a limited time store,a pop-up store,in downtown Vancouver during the Valentine's Day season.Describe the advantages and disadvantages of implementing this type of strategy.

Correct AnswerverifiedShow Answer

Figure: 15-5 -Which of the following stores would best fit in quadrant "C" shown in Figure 15-5?

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