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Exam 5: Consumer Behaviour

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Question 111

Multiple Choice

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After Paris Hilton wore big-shaped oval sunglasses,more and more individuals began wearing these sunglasses.Paris Hilton would be referred to as a:

A) decision maker
B) achiever
C) brand setter
D) opinion leader

E) A) and B)
F) C) and D)

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Question 112

Multiple Choice

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When the marketing student who has recently moved out of residence and now shares a house with 4 others,where it is the responsibility of the tenants to mow the large lawn said,"It's really hard for me to mow such a large lawn without a power mower," he was entering which stage of the consumer decision process?

A) problem recognition
B) alternative evaluation
C) information search
D) purchase decision

E) A) and C)
F) None of the above

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Question 113

Multiple Choice

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Beth gives Megan $10 allowance a week.Then Megan is taken shopping to select what she wants to buy.If the item desired costs more than $10,Megan's mother suggests she save her money until she has enough to pay for the desired item.When Megan purchases the item,she is allowed to make her own selection,pay for it herself,and engage in interaction necessary with the sales clerk.In this way,Megan's mother encourages the development of:

Which type of purchase is most likely to be the result of joint family decision making?

From the discussion in the text,would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

You want to buy some instant rice,and you are in the mood for wild rice.The store you go to has two brands of instant rice: Uncle Bens and Minute Rice.Collectively,what is this group of instant rice brands called?

The question "How long is the warranty for this smartphone?" would be asked during the _____ stage in the consumer purchase decision process.

How might consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they might feel?

The five roles of individual family members in the purchase process of family decision making are:

Between classes,many university students stop at conveniently located coffee shops.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.The university students are involved in:

An example of a marketer-dominated source of information for an external information search is:

Rackspace is a web hosting company.That means that if you want to have a site on the web,you could buy not only Internet space from them,but also technical support,and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is trying to:

A consumer is looking to purchase a new laptop and is considering a product only from Apple,Samsung,Dell,and Acer.These brands are known as the consumer's _______.

According to PRIZM results,Quebec Canadians are more likely to "live in the moment" and are more prone to seek _________.

Many have described 2002 as the year of the palindrome - a word or phrase that reads the same whether read from right or left.While Ahmed was unaware of the term,once he read an article about palindromes for his English class,he saw the term three more times that week.This is probably the result of:

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as:

The three teenaged girls spent hours at the store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this outfit looks?" This situation is most closely related to which of the following situational influences?

Consumer socialization is the process by which people acquire the skills,knowledge,and attitudes:

When Betty Crocker advertises that baking a cake from one of its mixes tastes just like homemade,it is influencing which type of learning?

When an individual purchases a Rolls Royce,they perceive the product will be very well made and have no maintenance issues for several years.This subjective perception is known as a(n) :