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Exam 5: Consumer Behaviour

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Question 81

Multiple Choice

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A learned predisposition to be thrifty or patriotic reflects a(n) :

A) belief.
B) value.
C) attitude.
D) motivation.

E) A) and D)
F) B) and C)

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Question 82

Multiple Choice

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Which of the following statements about French Quebecois' buying patterns is FALSE?

A) French Quebecois follow others rather than listen to their instincts.
B) French Quebecois use coupons more than do other Canadians.
C) French Quebecois buy things that pleasure the senses.
D) French Quebecois women are very fashion conscious.

E) A) and B)
F) B) and C)

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Question 83

Multiple Choice

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As she hunted for rice crackers,LeeAnn thought,"Nothing in this store is logically arranged." Then she banged her cart into the side of a display because the aisle was so crowded.As a result of ______________,she has vowed never to shop at that store again.

Factors,such as the store atmosphere,pleasantness of the shopping experience,salesperson persuasiveness,time pressure,and financial circumstances tend to have the biggest influence on which stage of the consumer purchase decision process?

You have just purchased an expensive piece of jewelry for your girlfriend without really knowing her specific likes and dislikes.As you head home from the jewelry store,you agonize in your mind about whether your choice of a ruby necklace was right,or whether you should have chosen pearl earrings.This is an example of:

Why would Dr.Pepper select country music performer Garth Brooks to appear in an ad campaign? How would he be a sociocultural influence on consumer behaviour?

How does the definition of attitudes highlight its important dimensions?

Although Quebec Canadians say they are more likely to follow their own instincts than listen to experts,Quebecers like advertising _____________ than do other Canadians.

The famous experiment wherein Dr.Pavlov presented dogs with food at the same time as he rang a bell; this resulted in dogs that salivated when the bell was rung even when food was not presented.What principle related to consumer behaviour did this research involve?

Kip was thirsty,but he couldn't decide what he wanted to drink.When Kip saw the television ad for Mountain Dew,he knew exactly what he wanted.Kip's information search was shorted by the appearance of a _____ source.

An example of a marketer-dominated source of information for an external information search is:

A magazine ad shows a cherubic baby sitting inside an automobile tire.The ad copy touts the dramatically improved traction of Michelin radial tires in rain and snow and informs parents of the ways in which the tires will help them protect and ensure the well-being of their children.The marketers of Michelin tires are attempting to appeal to consumers' ______ needs.

The distinct set of personality characteristics common among people of a particular country or society is known as

Figure: 5-3 -In Figure 5-3,letter "C" represents the ____________ influences that can affect the consumer purchase decision process.

While in a team building exercise,you notice two team members are a little shyer than everyone else.As a result,you make an extra effort to include them in the activities and make sure to check in on how they are feeling throughout the exercise.The best term to describe your behaviour is:

What is a subculture? What are some examples of products or promotional strategies targeted at Canadian subcultures?

Tums antacid stresses the fact that it is a calcium supplement in its advertisements,and has the health benefits of calcium.Most people already know Tums contains calcium.The new promotion is trying to change the attitude toward Tums by:

A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two important aspects of personal influence are:

Jo is considering purchasing a new cat,but is unsure of which ones shed,which ones are indoor or outdoor,and which ones are most friendly around children.She decides to ask several friends,who already have cats,to list out the reasons they used when they purchased their own cats.In which stage of the consumer purchase decision process is Jo?

As an aspiring tennis player,you frequently copy and mimic the top players at your local club and look towards them for self-appraisal or as a source of personal standards.These individuals would be referred as: