Question 1

TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees.TD is likely using _________ to engage these customers.

Accepted Answer

A)  social CRM
B)  CSR plan
C)  societal marketing concept
D)  social mediaE) A) and C)
F) All of the above

Question 2

In our free-enterprise society,what three specific groups benefit from effective marketing?

Accepted Answer

The answer of In our free-enterprise society,what three specific groups...

Question 3

The unique combination of benefits received by targeted buyers that include quality,price,convenience,on-time delivery,and both before-sale and after-sale service is called:

Accepted Answer

A)  target marketing.
B)  benefit segmentation.
C)  customer value.
D)  customer satisfaction.E) All of the above
F) None of the above

Question 4

Describe three different target markets,for three different products or services you,your friends,or family have recently purchased or used.

Accepted Answer

The answer of Describe three different target markets,for three different...

Question 5

Which of the following statements about environmental forces is most accurate?

Accepted Answer

A)  Environmental forces are almost always controllable if the marketing department properly balances its marketing mix.
B)  Organizations that use the marketing concept can exert just as much influence on environmental forces as environmental forces can exert on an organization.
C)  Environmental forces consistently result in negative outcomes for an organization.
D)  Although many consider environmental forces a negative impact on a firm's marketing plans, some environmental forces can actually enhance a firm's marketing opportunities.E) A) and B)
F) C) and D)

Question 6

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community.This is an example of:

Accepted Answer

A)  community engagement
B)  social responsibility
C)  growing long term prospective customers
D)  highlighting to the community how well off they areE) C) and D)
F) All of the above

Question 7

The four Ps are commonly known as:

Accepted Answer

A)  the environmental or uncontrollable factors.
B)  the environmental or controllable factors.
C)  the marketing mix or controllable factors.
D)  the marketing mix or uncontrollable factors.E) A) and B)
F) A) and C)

Question 8

An advertising company includes flyers in the next round of mail that Canada Post delivers.Some people receive their mail directly at their house in their mailbox; other residents have to pick up their mail from a central location.This pick-up location demonstrates which aspect of the marketing mix?

Accepted Answer

A)  product.
B)  price.
C)  promotion.
D)  place.E) A) and C)
F) A) and B)

Question 9

Government legislation restricting Internet alcohol sales would affect online sellers such as Virtual Vineyards.For Virtual Vineyards,this legislation would be an example of a(n) _____ factor.

Accepted Answer

A)  environmental
B)  promotional
C)  process
D)  priceE) B) and D)
F) A) and B)

Question 10

Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."

Accepted Answer

A)  the production era
B)  the sales era
C)  the marketing concept era
D)  the marketing orientation eraE) All of the above
F) A) and C)

Question 11

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points,he can trade his points in for a free night's stay.As a member of this program,the traveler receives periodic updates on new hotels and learns of ways to earn additional points.This is an example of:

Accepted Answer

A)  customer relationship management.
B)  entropy.
C)  the 80/20 principle.
D)  customer valuation.E) C) and D)
F) B) and C)

Question 12

A person living on the street in Winnipeg during the winter likely has a(n) __________ for shelter.

Accepted Answer

A)  want
B)  need
C)  want and need
D)  ability to pay forE) B) and C)
F) A) and D)

Question 13

The primary function of the Pillsbury Company was to mill quality flour during the ______________ era.

Accepted Answer

A)  production
B)  sales
C)  marketing concept
D)  societal marketing conceptE) A) and B)
F) A) and C)

Question 14

Terence,an employee at a financial institution is designing a marketing program for their products and services.One or more specific groups of potential consumers toward which the financial institution directs its marketing program is known as a _______.

Accepted Answer

A)  marketing mix
B)  generic market
C)  sub-market
D)  target marketE) B) and C)
F) B) and D)

Question 15

The Canadian Federal Government may be considered what type of marketing buyer?

Accepted Answer

A)  organizational buyer.
B)  federal buyer.
C)  government buyer.
D)  ultimate buyer.E) A) and D)
F) None of the above

Question 16

Calvin is creating the marketing mix for a new type of apple sauce.Which four Ps are the most important for him?

Accepted Answer

A)  personnel, priorities, placement, and profits.
B)  promotion, product, personnel, and place.
C)  product, place, distribution, and advertising.
D)  product, promotion, price, and place.E) A) and D)
F) B) and C)

Question 17

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth.You plan to sell your product on an Internet site,which you will advertise on late night television.You are also hoping to obtain free publicity in men's fashion magazines.You are planning on selling a 16-ounce bottle for $24.99 plus $7.99 shipping and handling.(A)Using the information provided,identify each element of your marketing mix.(B)Identify the target market for your shampoo.(C)How can you use relationship management to increase sales?

Accepted Answer

The answer of Imagine you have the sole marketing rights...

Question 18

Clark works at a Yoga Studio,every Saturday he goes door-to-door marketing the Studio's services.His goal is to find people with both the desire and ability to purchase a monthly yoga pass.These people are referred to as a:

Accepted Answer

A)  customer pool
B)  customer base
C)  market
D)  sales setE) B) and D)
F) A) and D)

Question 19

Figure: 1-5 
-In Figure 1-5,letter "C" represents which stage in the life of market-oriented manufacturing firms?

Accepted Answer

A)  Sales era
B)  Production era
C)  Age of consumerism
D)  Marketing concept eraE) None of the above
F) A) and B)

Question 20

Which step in a marketing program can sometimes experience communication issues between different departments?

Accepted Answer

A)  create a target market mission statement.
B)  determine consumer demographics.
C)  translate information about consumer needs into products that satisfy them.
D)  design product prototypes.E) All of the above
F) B) and D)

Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences

The primary function of the Pillsbury Company was to mill quality flour during the ______________ era.

Correct Answer
verified

Describe three different target markets,for three different products or services you,your friends,or family have recently purchased or used.

Correct Answer
verified

Terence,an employee at a financial institution is designing a marketing program for their products and services.One or more specific groups of potential consumers toward which the financial institution directs its marketing program is known as a _______.

Correct Answer
verified

Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."

Correct Answer
verified

Which of the following statements about environmental forces is most accurate?

Correct Answer
verified

The unique combination of benefits received by targeted buyers that include quality,price,convenience,on-time delivery,and both before-sale and after-sale service is called:

Correct Answer
verified

In our free-enterprise society,what three specific groups benefit from effective marketing?

Correct Answer
verified

Calvin is creating the marketing mix for a new type of apple sauce.Which four Ps are the most important for him?

Correct Answer
verified

Figure: 1-5 -In Figure 1-5,letter "C" represents which stage in the life of market-oriented manufacturing firms?

Correct Answer
verified

Government legislation restricting Internet alcohol sales would affect online sellers such as Virtual Vineyards.For Virtual Vineyards,this legislation would be an example of a(n) _____ factor.

Correct Answer
verified

Clark works at a Yoga Studio,every Saturday he goes door-to-door marketing the Studio's services.His goal is to find people with both the desire and ability to purchase a monthly yoga pass.These people are referred to as a:

Correct Answer
verified

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community.This is an example of:

Correct Answer
verified

Correct Answer
verified

The four Ps are commonly known as:

Correct Answer
verified

Which step in a marketing program can sometimes experience communication issues between different departments?

Correct Answer
verified

A person living on the street in Winnipeg during the winter likely has a(n) __________ for shelter.

Correct Answer
verified

TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees.TD is likely using _________ to engage these customers.

Correct Answer
verified

The Canadian Federal Government may be considered what type of marketing buyer?

Correct Answer
verified

An advertising company includes flyers in the next round of mail that Canada Post delivers.Some people receive their mail directly at their house in their mailbox; other residents have to pick up their mail from a central location.This pick-up location demonstrates which aspect of the marketing mix?

Correct Answer
verified

Correct Answer
verified

Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences

The primary function of the Pillsbury Company was to mill quality flour during the ______________ era.

Correct AnswerverifiedShow Answer

Describe three different target markets,for three different products or services you,your friends,or family have recently purchased or used.

Correct AnswerverifiedShow Answer

Terence,an employee at a financial institution is designing a marketing program for their products and services.One or more specific groups of potential consumers toward which the financial institution directs its marketing program is known as a _______.

Correct AnswerverifiedShow Answer

Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."

Correct AnswerverifiedShow Answer

Which of the following statements about environmental forces is most accurate?

Correct AnswerverifiedShow Answer

The unique combination of benefits received by targeted buyers that include quality,price,convenience,on-time delivery,and both before-sale and after-sale service is called:

Correct AnswerverifiedShow Answer

In our free-enterprise society,what three specific groups benefit from effective marketing?

Correct AnswerverifiedShow Answer

Calvin is creating the marketing mix for a new type of apple sauce.Which four Ps are the most important for him?

Correct AnswerverifiedShow Answer

Figure: 1-5 -In Figure 1-5,letter "C" represents which stage in the life of market-oriented manufacturing firms?

Correct AnswerverifiedShow Answer

Government legislation restricting Internet alcohol sales would affect online sellers such as Virtual Vineyards.For Virtual Vineyards,this legislation would be an example of a(n) _____ factor.

Correct AnswerverifiedShow Answer

Clark works at a Yoga Studio,every Saturday he goes door-to-door marketing the Studio's services.His goal is to find people with both the desire and ability to purchase a monthly yoga pass.These people are referred to as a:

Correct AnswerverifiedShow Answer

A local home construction business sponsors an annual community picnic to raise funds for needed projects in the community.This is an example of:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The four Ps are commonly known as:

Correct AnswerverifiedShow Answer

Which step in a marketing program can sometimes experience communication issues between different departments?

Correct AnswerverifiedShow Answer

A person living on the street in Winnipeg during the winter likely has a(n) __________ for shelter.

Correct AnswerverifiedShow Answer

TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees.TD is likely using _________ to engage these customers.

Correct AnswerverifiedShow Answer

The Canadian Federal Government may be considered what type of marketing buyer?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified