Question 1

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  private label distributionF) C) and D)
G) A) and C)

Question 2

Having a product or service where consumers want it is __________ utility.

Accepted Answer

A)  form
B)  place
C)  time
D)  possession
E)  locationF) A) and B)
G) A) and D)

Question 3

Internet marketing channels refers to

Accepted Answer

A)  the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers.
B)  a firm's computer-driven inventory management through an entirely mechanized warehousing system.
C)  intranet systems linking all aspects of production within a single firm.
D)  the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
E)  the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.F) A) and B)
G) None of the above

Question 4

Jacob has developed a lawn care service that will revolutionize the lawn care industry. However, Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?

Accepted Answer

A)  He should develop an administered vertical marketing system.
B)  He should establish a corporate vertical marketing system.
C)  He should open branch offices around the country to provide the exposure he needs.
D)  He should establish a wholesaler-sponsored voluntary chain.
E)  He should establish a service-sponsored retail franchise system.F) A) and B)
G) B) and C)

Question 5

Franchising is one form of

Accepted Answer

A)  a corporate vertical marketing system.
B)  a horizontal marketing system.
C)  an administered vertical marketing system.
D)  a wholesaler-sponsored voluntary system.
E)  a contractual vertical marketing system.F) A) and B)
G) B) and E)

Question 6

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Accepted Answer

A)  corporate vertical marketing systems.
B)  administered vertical marketing systems.
C)  franchises.
D)  horizontal marketing systems.
E)  retail-sponsored cooperatives.F) C) and E)
G) B) and C)

Question 7

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)  Efficient supply chains often operate with relatively low inventory levels.
B)  Efficient supply chains use common platforms and common components across several products.
C)  Efficient supply chains rely on maintaining large geographically dispersed inventory warehouses.
D)  Efficient supply chains traditionally use expensive, but faster, modes of transportation.
E)  Efficient supply chains emphasize economies of scale by increasing the variety of system configurations offered.F) C) and D)
G) A) and B)

Question 8

The word flow as it relates to the definition of logistics management refers to decisions needed to move

Accepted Answer

A)  raw materials to the producer.
B)  semi-finished materials to a merchant wholesaler.
C)  finished products to the distributor.
D)  finished products directly from the producer to the retailer.
E)  a product from the source of raw materials to consumption.F) C) and E)
G) D) and E)

Question 9

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products, at the right place, at the right time, and in the right quantity and condition is the responsibility of the company's

Accepted Answer

A)  competitors.
B)  retail partners.
C)  supply chain.
D)  retail outlets.
E)  discounted merchandising arm.F) All of the above
G) C) and D)

Question 10

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Accepted Answer

A)  dual distribution
B)  cooperative distribution
C)  strategic channel alliance
D)  global distribution alliance
E)  multichannel distributionF) A) and E)
G) A) and C)

Question 11

The choice of a supply chain involves three steps: (1)  understand the customer, (2)  __________, and (3)  harmonize the supply chain with the marketing strategy.

Accepted Answer

A)  understand the environment
B)  consider the legal consequences
C)  understand the supply chain
D)  understand the marketing strategy
E)  understand the company's goalsF) A) and B)
G) A) and C)

Exam 15: Managing Marketing Channels and Supply Chains

Which statement regarding efficient supply chains is most accurate?

Correct Answer
verified

Internet marketing channels refers to

Correct Answer
verified

Having a product or service where consumers want it is __________ utility.

Correct Answer
verified

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Correct Answer
verified

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Correct Answer
verified

The word flow as it relates to the definition of logistics management refers to decisions needed to move

Correct Answer
verified

Franchising is one form of

Correct Answer
verified

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Correct Answer
verified

The choice of a supply chain involves three steps: (1) understand the customer, (2) __________, and (3) harmonize the supply chain with the marketing strategy.

Correct Answer
verified

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products, at the right place, at the right time, and in the right quantity and condition is the responsibility of the company's

Correct Answer
verified

Jacob has developed a lawn care service that will revolutionize the lawn care industry. However, Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

Internet marketing channels refers to

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is __________ utility.

Correct AnswerverifiedShow Answer

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Correct AnswerverifiedShow Answer

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Correct AnswerverifiedShow Answer

The word flow as it relates to the definition of logistics management refers to decisions needed to move

Correct AnswerverifiedShow Answer

Franchising is one form of

Correct AnswerverifiedShow Answer

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Correct AnswerverifiedShow Answer

The choice of a supply chain involves three steps: (1) understand the customer, (2) __________, and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

Providing Callaway's authorized golf retailers and sporting goods retailers with the right products, at the right place, at the right time, and in the right quantity and condition is the responsibility of the company's

Correct AnswerverifiedShow Answer

Jacob has developed a lawn care service that will revolutionize the lawn care industry. However, Jacob has limited operating capital and yet he still wants a wide distribution of his new product. Which of the following options would be the best choice for Jacob?

Correct AnswerverifiedShow Answer

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