Question 1

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  trade piracy.
B)  transnational fraud.
C)  economic espionage.
D)  competitive duplicity.
E)  transnational espionage.F) C) and D)
G) A) and E)

Question 2

A(n)  __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Accepted Answer

A)  multidomestic
B)  meganational
C)  international
D)  multinational
E)  transnationalF) A) and D)
G) A) and C)

Question 3

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Accepted Answer

Back translation refers to a translated ...

Question 4

The __________ imposed on imported bananas by European Union countries cost consumers $2 billion a year in higher prices.

Accepted Answer

A)  boycotts
B)  quotas
C)  sanctions
D)  subsidies
E)  tariffsF) B) and C)
G) A) and B)

Question 5

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Accepted Answer

A)  an increase in economic protectionism and a decline free trade.
B)  a more aggressive attitude toward initiating international tariffs and quota systems.
C)  a decrease in most countries' GDP and a renewal of nationalism.
D)  the emergence of networked global marketspace.
E)  an increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism.F) All of the above
G) B) and E)

Question 6

To eliminate the need to continually monitor currency exchange rates, 16 of the countries in the European Union (EU)  have adopted a common currency, which is called the

Accepted Answer

A)  pound.
B)  franc.
C)  euro.
D)  mark.
E)  dollar.F) B) and D)
G) D) and E)

Question 7

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers __________ in this market.

Accepted Answer

A)  licensing
B)  local assembly
C)  a joint venture
D)  direct investment
E)  local manufacturingF) D) and E)
G) A) and B)

Question 8

In terms of the global marketplace, there are three primary types of companies: international firms, __________ firms, and transnational firms.

Accepted Answer

A)  large-scale
B)  conglomerate
C)  intercontinental
D)  cosmopolitan
E)  multinationalF) D) and E)
G) A) and C)

Question 9

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Accepted Answer

A)  recognition of a country's currency exchange rates
B)  an analysis of cultural diversity within the country under consideration
C)  regulatory constraints regarding contracts, mergers, and partnerships
D)  an assessment of language differences including dialect variation
E)  political and ideological differences between the countries involvedF) A) and B)
G) A) and C)

Question 10

Direct exporting refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  when a foreign country and a local firm invest together to create a local business.
D)  using additional parties when a firm sells its domestically produced goods in another country.
E)  when a firm sells its domestically produced goods in a foreign country without intermediaries.F) A) and E)
G) A) and D)

Question 11

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

Accepted Answer

A)  dual adaptation.
B)  a joint venture.
C)  direct exporting.
D)  indirect exporting.
E)  franchising.F) C) and E)
G) B) and D)

Question 12

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Accepted Answer

A)  All Dell products were manufactured in the countries within which they were sold.
B)  Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
C)  Dell opened shop-within-a-shop counters in selected retailers in India so shoppers could experience the products.
D)  Dell sold only laptops in China, whereas it sold both desktops and laptops in India due to trade restrictions in China.
E)  Dell designed and distributed the same products globally to take advantage of economies of scale.F) C) and D)
G) A) and E)

Question 13

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Accepted Answer

A)  customs.
B)  ethics.
C)  values.
D)  culture.
E)  beliefs.F) D) and E)
G) B) and C)

Question 14

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping refers to a firm selling a produ...

Question 15

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c...

Question 16

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade Organization was formed in 2008 to response to the global recession.
B)  There are 160 WTO member countries, including the United States, which account for more than 90 percent of world trade.
C)  The WTO sets rules governing trade between member and nonmember countries of the world.
D)  The WTO uses panels of trade experts who can issue nonbinding recommendations.
E)  The WTO was formed by the United Nations.F) None of the above
G) C) and D)

Question 17

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)  transnational consumers.
B)  meganational consumers.
C)  international consumers.
D)  multinational consumers.
E)  global consumers.F) None of the above
G) C) and D)

Question 18

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Accepted Answer

A)  direct exporting
B)  indirect exporting
C)  licensing
D)  direct investment
E)  joint ventureF) B) and E)
G) A) and B)

Question 19

The prominent global market entry strategy among small- and medium-sized companies is

Accepted Answer

A)  direct exporting.
B)  direct franchising.
C)  licensing.
D)  joint venture.
E)  direct investment.F) A) and B)
G) B) and C)

Question 20

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.

Accepted Answer

A)  an ethnocentric
B)  a multinational
C)  a transnational
D)  a global
E)  an internationalF) A) and E)
G) C) and D)

Exam 7: Understanding and Reaching Global Consumers and Markets

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

Correct Answer
verified

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct Answer
verified

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct Answer
verified

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.

Correct Answer
verified

To eliminate the need to continually monitor currency exchange rates, 16 of the countries in the European Union (EU) have adopted a common currency, which is called the

Correct Answer
verified

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Correct Answer
verified

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Correct Answer
verified
Back translation refers to a translated ...
View Answer

The __________ imposed on imported bananas by European Union countries cost consumers $2 billion a year in higher prices.

Correct Answer
verified

Direct exporting refers to

Correct Answer
verified

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

Explain the difference between dumping and parallel importing.

Correct Answer
verified
Dumping refers to a firm selling a produ...
View Answer

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Correct Answer
verified

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Correct Answer
verified

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Correct Answer
verified

In terms of the global marketplace, there are three primary types of companies: international firms, __________ firms, and transnational firms.

Correct Answer
verified

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

The prominent global market entry strategy among small- and medium-sized companies is

Correct Answer
verified

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct Answer
verified
Economic infrastructure is a country's c...
View Answer

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

Correct AnswerverifiedShow Answer

Unilever markets its Snuggle fabric softener differently to different parts of the world. Unilever is __________ firm.

Correct AnswerverifiedShow Answer

To eliminate the need to continually monitor currency exchange rates, 16 of the countries in the European Union (EU) have adopted a common currency, which is called the

Correct AnswerverifiedShow Answer

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Correct AnswerverifiedShow Answer

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Correct AnswerverifiedBack translation refers to a translated ...View AnswerShow Answer

The __________ imposed on imported bananas by European Union countries cost consumers $2 billion a year in higher prices.

Correct AnswerverifiedShow Answer

Direct exporting refers to

Correct AnswerverifiedShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

Explain the difference between dumping and parallel importing.

Correct AnswerverifiedDumping refers to a firm selling a produ...View AnswerShow Answer

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Correct AnswerverifiedShow Answer

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Correct AnswerverifiedShow Answer

In terms of the global marketplace, there are three primary types of companies: international firms, __________ firms, and transnational firms.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

The prominent global market entry strategy among small- and medium-sized companies is

Correct AnswerverifiedShow Answer

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Correct AnswerverifiedEconomic infrastructure is a country's c...View AnswerShow Answer

Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct AnswerverifiedShow Answer

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Back translation refers to a translated ...
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Dumping refers to a firm selling a produ...
View Answer

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Economic infrastructure is a country's c...
View Answer

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