Question 1

Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Accepted Answer

A)   Asian Americans
B)   Hispanics
C)   African Americans
D)   American Indian and other native populations
E)   Indian immigrants (from India) F) A) and E)
G) C) and D)

Question 2

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A)   Fair Trade Act
B)   Clayton Act
C)   Lanham Act
D)   Robinson-Patman Act
E)   Unfair Practices ActF) B) and D)
G) A) and C)

Question 3

Small businesses account for __________ of the gross domestic product (GDP) .

Accepted Answer

A)   21 percent
B)   32 percent
C)   46 percent
D)   68 percent
E)   82 percentF) A) and C)
G) A) and B)

Question 4

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Accepted Answer

A)   continuously improve business processes and products.
B)   empower individuals and teams.
C)   respect people.
D)   build trust.
E)   provide personalized and customized products.F) C) and D)
G) A) and E)

Question 5

The U.S.Securities and Exchange Commission has designated just nine credit-rating agencies as nationally recognized statistical rating organizations,which include Moody's,Standard & Poor's,and Fitch Ratings.These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them.Because so few companies can compete in it,the credit-rating industry would be considered

Accepted Answer

A)   a mega monopoly.
B)   an oligopoly.
C)   a pure competition.
D)   a monopolistic competition.
E)   a monopoly.F) D) and E)
G) All of the above

Question 6

All of the following are commonly held values in the United States except which?

Accepted Answer

A)   equality
B)   action
C)   group welfare
D)   continuous change
E)   personal controlF) A) and B)
G) A) and D)

Question 7

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)   organizational structures
B)   societal culture and norms
C)   national and local legislation
D)   the strength and stability of political parties
E)   a nation's moral philosophyF) A) and C)
G) D) and E)

Question 8

A recent study of business executives reported that __________ percent had witnessed ethically troubling behavior.

Accepted Answer

A)   7
B)   18
C)   25
D)   45
E)   62F) B) and E)
G) A) and B)

Question 9

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

A)   echo-boomers.
B)   Generation Z.
C)   Generation Y.
D)   baby boomers.
E)   baby busters.F) A) and B)
G) D) and E)

Question 10

Which of the following is an example of green marketing?

Accepted Answer

A)   McDonald's added apple snacks to its Happy Meals targeted at children.
B)   Lowe's and Home Depot discontinued the sale of lumber and other wood products.
C)   Levi-Strauss marketed prewashed jeans.
D)   Joe's Lawn Service offered a special spring cleanup promotion.
E)   Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not petroleum-based resins.F) All of the above
G) D) and E)

Question 11

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as

Accepted Answer

A)   Naderism.
B)   consumerism.
C)   green marketing.
D)   anti-corporate activism.
E)   libertarianism.F) A) and E)
G) All of the above

Question 12

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A)   a charitable contribution provides an organization with a lower tax deduction.
B)   there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)   charitable donations are contributed at the sole discretion of the firm while for cause marketing the amount is directly affected by consumers' purchases.
D)   cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
E)   there is essentially no difference between a charitable contribution and cause marketing.F) All of the above
G) B) and E)

Question 13

Environmental scanning refers to

Accepted Answer

A)   assessing any possible negative impact a firm's activities might have on the local ecology.
B)   continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C)   setting up a regular schedule to assess the performance of different divisions within a firm.
D)   initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E)   requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.F) D) and E)
G) B) and C)

Question 14

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A)   The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)   Millennials are becoming increasingly important in the workplace.
C)   The local community has seen a rise in dual-income households.
D)   By the year 2025, robotics will play a major role in surgical procedures.
E)   Twenty percent of the local population is of Hispanic origin, but that number is expected to grow during the next decade.F) B) and C)
G) A) and E)

Question 15

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A)   a mission statement.
B)   core values.
C)   the socialization process.
D)   a code of ethics and conduct.
E)   corporate culture.F) B) and D)
G) A) and B)

Question 16

Which generational cohort is also known as the baby bust?
 Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 17

At the U.S.Census Bureau,gross income is referred to as

Accepted Answer

A)   buying power.
B)   cash inflow.
C)   fiscal power.
D)   money income.
E)   household income.F) B) and E)
G) A) and B)

Question 18

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

A)   green marketing.
B)   sustainable development.
C)   stakeholder responsibility.
D)   the marketing concept.
E)   environmental marketing.F) C) and E)
G) B) and C)

Question 19

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Accepted Answer

A)   Generation Z
B)   Generation Y
C)   millennials
D)   Generation X
E)   baby boomersF) C) and D)
G) A) and E)

Question 20

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Accepted Answer

A)   copyright law
B)   patent law
C)   trademark law
D)   commercial law
E)   antitrust lawF) B) and C)
G) A) and B)

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Correct Answer
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Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Correct Answer
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Correct Answer
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Small businesses account for __________ of the gross domestic product (GDP) .

Correct Answer
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The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct Answer
verified

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct Answer
verified

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Correct Answer
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The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Correct Answer
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Environmental scanning refers to

Correct Answer
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A recent study of business executives reported that __________ percent had witnessed ethically troubling behavior.

Correct Answer
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The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as

Correct Answer
verified

All of the following are commonly held values in the United States except which?

Correct Answer
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At the U.S.Census Bureau,gross income is referred to as

Correct Answer
verified

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

A key difference between cause marketing and a charitable contribution is

Correct Answer
verified

Correct Answer
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Which of the following is an example of green marketing?

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Toyota employs all of the following principles and practices as part of "The Toyota Way" except

Correct AnswerverifiedShow Answer

Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Small businesses account for __________ of the gross domestic product (GDP) .

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct AnswerverifiedShow Answer

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct AnswerverifiedShow Answer

The purpose of __________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Correct AnswerverifiedShow Answer

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

Correct AnswerverifiedShow Answer

Environmental scanning refers to

Correct AnswerverifiedShow Answer

A recent study of business executives reported that __________ percent had witnessed ethically troubling behavior.

Correct AnswerverifiedShow Answer

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as

Correct AnswerverifiedShow Answer

All of the following are commonly held values in the United States except which?

Correct AnswerverifiedShow Answer

At the U.S.Census Bureau,gross income is referred to as

Correct AnswerverifiedShow Answer

The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

A key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

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The baby boom cohort is followed by Gene...
View Answer

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