Question 1

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races and ethnic groups are referred to as __________ marketing programs.

Accepted Answer

A)   panethnic
B)   generational
C)   cross-cultural
D)   multicultural
E)   regionalF) A) and E)
G) B) and C)

Question 2

Members of Generation Y are more likely than other generational cohorts to influence

Accepted Answer

A)   luxury air travel.
B)   health care and insurance.
C)   retirement plans.
D)   video games.
E)   automobile design.F) None of the above
G) C) and D)

Question 3

The Federal Trade Commission (FTC) can require a company to spend money to rectify previous misleading ads with revised information,which is known as

Accepted Answer

A)   corrective advertising.
B)   a cease and desist order.
C)   an advertising injunction.
D)   a 'truth in advertising' order.
E)   comparative advertising.F) A) and D)
G) A) and E)

Question 4

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val...

Question 5

All of the following statements about a person's moral philosophy are true except which?

Accepted Answer

A)   Moral philosophy is usually in written form in the workplace.
B)   Moral philosophy is learned through the process of socialization with family and friends.
C)   Moral philosophy is influenced by the corporate culture a person is in.
D)   Moral philosophy can be learned through formal education.
E)   Moral philosophy is influenced by the societal culture a person is in.F) B) and C)
G) All of the above

Question 6

Environmental trends arise from all of the following forces except which?

Accepted Answer

A)   competitive
B)   economic
C)   regulatory
D)   geographical
E)   socialF) B) and C)
G) A) and E)

Question 7

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)   demarketing.
B)   triple-top line marketing.
C)   preemptive compliance.
D)   green marketing.
E)   cause marketing.F) A) and B)
G) A) and C)

Question 8

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A)   cultural
B)   behavioral
C)   psychographic
D)   occupational
E)   demographicF) C) and E)
G) A) and B)

Question 9

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price.What should the PepsiCo employee do?

Accepted Answer

A)   Buy the marketing plan if assured there would be no legal or ethical repercussions.
B)   Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
C)   Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
D)   Immediately report the offer to the Better Business Bureau.
E)   Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.F) B) and E)
G) C) and D)

Question 10

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)   existentialism.
B)   moral idealism.
C)   communism.
D)   socialism.
E)   capitalism.F) B) and E)
G) A) and E)

Question 11

A code of ethics refers to

Accepted Answer

A)   a formal statement of moral and ethical business attitudes.
B)   a formal statement of ethical principles and rules of conduct.
C)   an informal guide of ethical principles and moral conduct.
D)   the written document stating the beliefs and values of each employee in a firm.
E)   a firm's itemized list of business activities that are and are not consistent with the company's mission statement.F) B) and C)
G) A) and E)

Question 12

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)   New advances in fabric manufacturing, such as dirt repellant fibers, made the need for the product obsolete.
B)   The product accidentally violated the patent rights of a competitor.
C)   Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted.
D)   New governmental legislation banned the production of one of the product's key component chemicals.
E)   The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin.F) D) and E)
G) C) and D)

Question 13

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)   Coca-Cola risks losing its generic status.
B)   In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
C)   The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Co.
D)   The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)   By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.F) B) and E)
G) A) and E)

Question 14

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Accepted Answer

A)   social responsibility.
B)   stakeholder responsibility.
C)   benefit marketing.
D)   societal responsibility.
E)   profit responsibility.F) A) and E)
G) C) and E)

Question 15

In marketing,the form of competition that occurs when only one firm sells the product is referred to as

Accepted Answer

A)   pure competition.
B)   a megopoly.
C)   an oligopoly.
D)   monopolistic competition.
E)   pure monopoly.F) A) and B)
G) C) and E)

Question 16

All of the following are the result of an interest in the triple-bottom line except which?

Accepted Answer

A)   sustainable development
B)   cause marketing
C)   environmental scans
D)   green marketing
E)   social auditsF) A) and E)
G) B) and D)

Question 17

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

A)   philanthropic marketing.
B)   cause marketing.
C)   marketing altruism.
D)   public relations marketing.
E)   societal marketing.F) A) and C)
G) A) and B)

Question 18

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Accepted Answer

A)   stakeholder responsibility.
B)   social responsibility.
C)   profit responsibility.
D)   utilitarianism.
E)   moral idealism.F) B) and D)
G) A) and E)

Question 19

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Accepted Answer

A)   individualism.
B)   utilitarianism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) A) and D)
G) D) and E)

Question 20

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

Accepted Answer

A)   promotion-related.
B)   price-related.
C)   distribution-related.
D)   self-regulated.
E)   product-related.F) D) and E)
G) None of the above

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price.What should the PepsiCo employee do?

Correct AnswerverifiedShow Answer

Members of Generation Y are more likely than other generational cohorts to influence

Correct AnswerverifiedShow Answer

All of the following are the result of an interest in the triple-bottom line except which?

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct AnswerverifiedShow Answer

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

Environmental trends arise from all of the following forces except which?

Correct AnswerverifiedShow Answer

The Federal Trade Commission (FTC) can require a company to spend money to rectify previous misleading ads with revised information,which is known as

Correct AnswerverifiedShow Answer

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

Correct AnswerverifiedShow Answer

How does technology affect customer value?

Correct AnswerverifiedTechnological forces affect customer val...View AnswerShow Answer

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Correct AnswerverifiedShow Answer

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Correct AnswerverifiedShow Answer

A code of ethics refers to

Correct AnswerverifiedShow Answer

In marketing,the form of competition that occurs when only one firm sells the product is referred to as

Correct AnswerverifiedShow Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as

Correct AnswerverifiedShow Answer

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races and ethnic groups are referred to as __________ marketing programs.

Correct AnswerverifiedShow Answer

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Correct AnswerverifiedShow Answer

All of the following statements about a person's moral philosophy are true except which?

Correct AnswerverifiedShow Answer

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Technological forces affect customer val...
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