Question 1

The generation of children born between 1977 and 1994 is sometimes referred to as

Accepted Answer

A)   echo busters.
B)   baby busters.
C)   the lost generation.
D)   the baby boomerang.
E)   millennials.F) A) and B)
G) A) and C)

Question 2

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Accepted Answer

A)   utilitarianism.
B)   hedonism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) D) and E)
G) A) and C)

Question 3

Triple-bottom line refers to

Accepted Answer

A)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B)   the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C)   the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)   the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E)   three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.F) None of the above
G) A) and D)

Question 4

Many fast-food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which do not degrade as quickly as paper in a landfill) for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags,usually clearly marked as such.These fast-food restaurants are practicing

Accepted Answer

A)   triple-top line marketing.
B)   green marketing.
C)   consumerism.
D)   an ecological code of ethics.
E)   cause marketing.F) A) and B)
G) A) and C)

Question 5

Which one of the following statements most accurately distinguishes between laws and ethics?

Accepted Answer

A)   Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society.
B)   Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors.
C)   Ethics deal with internal (personal)  issues while laws deal with external (social)  issues.
D)   There is no significant difference between laws and ethics; these terms can be used interchangeably.
E)   Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.F) A) and E)
G) A) and D)

Question 6

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible?
 Explain your answer.

Accepted Answer

Social responsibility encompasses profit...

Question 7

The Consumer Bill of Rights refers to a statement that

Accepted Answer

A)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid.
B)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making.
C)   codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
D)   guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.
E)   guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.F) A) and C)
G) A) and B)

Question 8

Green marketing refers to

Accepted Answer

A)   the purchasing of products from producers whose farming practices are Fair Trade certified.
B)   the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)   the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)   the marketing of products that have in no way been altered or reprocessed by artificial means.
E)   the marketing of those products made exclusively from recycled materials.F) A) and B)
G) A) and C)

Question 9

Societal responsibility refers to

Accepted Answer

A)   the obligation that organizations have to the preservation of the ecological environment and the general public.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
D)   the duty of a firm to maximize profits for its owners or stockholders.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) B) and D)
G) A) and E)

Question 10

The form of competition where just a few companies control the majority of industry sales is referred to as

Accepted Answer

A)   pure competition.
B)   cross-market competition.
C)   an oligopoly.
D)   monopolistic competition.
E)   a monopoly.F) A) and C)
G) A) and E)

Question 11

Wal-Mart has set ambitious goals to cut energy use by buying more local products,reducing packaging,and switching to renewable power in response to customers'

Accepted Answer

A)   changing values.
B)   changing population composition.
C)   changing demographics.
D)   changing regulatory forces.
E)   changing ethnic composition.F) C) and D)
G) A) and E)

Question 12

The change in the growth of the world's population is called the

Accepted Answer

A)   population contraction.
B)   population inversion.
C)   population migration.
D)   population explosion.
E)   population eruption.F) A) and B)
G) C) and D)

Question 13

Recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

Accepted Answer

A)   ecological
B)   regulatory
C)   technological
D)   competitive
E)   marketing mixF) D) and E)
G) A) and B)

Question 14

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other businesswomen,either as clients,mentors,or protégés.This is an example of which environmental force?

Accepted Answer

A)   social
B)   economic
C)   technological
D)   competitive
E)   regulatoryF) B) and D)
G) A) and E)

Question 15

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

A)   profit responsibility.
B)   cause marketing.
C)   stakeholder responsibility.
D)   societal responsibility.
E)   mass marketing.F) B) and C)
G) C) and D)

Question 16

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 17

During a recessionary period,which of the following economic behavior would be expected?

Accepted Answer

A)   Consumer would switch from premium brands to lower-priced ones.
B)   Consumer use of credit would increase.
C)   Taxes would increase nationally.
D)   Property values would jump dramatically.
E)   Consumers would use the majority of their discretionary income on groceries.F) A) and E)
G) C) and E)

Question 18

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g.,noodles or chicken) to the surface,thus misrepresenting the amount of solid ingredients in the soup.Which agency would monitor such a practice?

Accepted Answer

A)   Food and Drug Administration
B)   U.S. Department of Justice
C)   Federal Trade Commission
D)   Better Business Bureau
E)   American Marketing AssociationF) C) and E)
G) A) and E)

Question 19

The owners of Ben & Jerry's Homemade Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of

Accepted Answer

A)   moral capitalism.
B)   utilitarianism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) A) and E)
G) B) and C)

Question 20

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Triple-bottom line refers to

Correct Answer
verified

The owners of Ben & Jerry's Homemade Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of

Correct Answer
verified

Describe the three major concepts of social responsibility.

Correct Answer
verified
The three concepts of social responsibil...
View Answer

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Correct Answer
verified

Wal-Mart has set ambitious goals to cut energy use by buying more local products,reducing packaging,and switching to renewable power in response to customers'

Correct Answer
verified

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other businesswomen,either as clients,mentors,or protégés.This is an example of which environmental force?

Correct Answer
verified

During a recessionary period,which of the following economic behavior would be expected?

Correct Answer
verified

Green marketing refers to

Correct Answer
verified

The change in the growth of the world's population is called the

Correct Answer
verified

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct Answer
verified

Societal responsibility refers to

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The generation of children born between 1977 and 1994 is sometimes referred to as

Correct Answer
verified

Correct Answer
verified
Social responsibility encompasses profit...
View Answer

The form of competition where just a few companies control the majority of industry sales is referred to as

Correct Answer
verified

Correct Answer
verified

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

Which one of the following statements most accurately distinguishes between laws and ethics?

Correct Answer
verified

The Consumer Bill of Rights refers to a statement that

Correct Answer
verified

Exam 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Triple-bottom line refers to

Correct AnswerverifiedShow Answer

The owners of Ben & Jerry's Homemade Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of

Correct AnswerverifiedShow Answer

Describe the three major concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Correct AnswerverifiedShow Answer

Wal-Mart has set ambitious goals to cut energy use by buying more local products,reducing packaging,and switching to renewable power in response to customers'

Correct AnswerverifiedShow Answer

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other businesswomen,either as clients,mentors,or protégés.This is an example of which environmental force?

Correct AnswerverifiedShow Answer

During a recessionary period,which of the following economic behavior would be expected?

Correct AnswerverifiedShow Answer

Green marketing refers to

Correct AnswerverifiedShow Answer

The change in the growth of the world's population is called the

Correct AnswerverifiedShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct AnswerverifiedShow Answer

Societal responsibility refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The generation of children born between 1977 and 1994 is sometimes referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedSocial responsibility encompasses profit...View AnswerShow Answer

The form of competition where just a few companies control the majority of industry sales is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

Which one of the following statements most accurately distinguishes between laws and ethics?

Correct AnswerverifiedShow Answer

The Consumer Bill of Rights refers to a statement that

Correct AnswerverifiedShow Answer

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Correct Answer
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The three concepts of social responsibil...
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Correct Answer
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Social responsibility encompasses profit...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Utilitarianism is a personal moral philo...
View Answer

Correct Answer
verified

Correct Answer
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