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Exam 2: Developing Successful Organizational and Marketing Strategies

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Question 171

Multiple Choice

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Organizational culture refers to

A) the personal moral and ethical codes of ethics of an organization's top management.
B) a written statement expressing an organization's goals and objectives to be achieved through enacting a comprehensive strategic plan.
C) the fundamental, passionate, and enduring principles that guide an organization's conduct over time.
D) the ethos of an organization that excludes its core values.
E) a set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

F) B) and E)
G) C) and D)

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Question 172

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A strategic business unit (SBU) refers to

A) a single product or service identification code used to identify items for strategic marketing planning purposes.
B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C) a strategic product that has a unique brand, size, or price.
D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.

F) A) and E)
G) A) and D)

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Question 173

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A(n) __________ is a legal entity that consists of people who share a common mission.

Figure 2-5 -Quadrant D in Figure 2-5 represents the marketing strategy of

What are the three steps involved in the planning phase of the strategic marketing process?

IBM's business strategy to help its clients be more efficient,productive,and responsive to the data generated from the revolution in the global marketplace concerning the instrumentation and integration of the world's processes and infrastructures is referred to as

The strategies an organization develops to provide value to the customers it serves is called

An organization's core values are most effective when communicated to and supported by

A for-profit organization refers to

Business portfolio analysis refers to

Lands' End is primarily known as a catalog clothing retailer.This means that traditional department stores,mass merchandisers,specialty shops,and other catalog retailers are considered to be Lands' End's

According to the textbook,the terms firm,company,and organization

Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 monthly for the storage services provided by Evergreen.Prior to September 2001,the company had 140 discarded airplanes at its Arizona facilities and was growing at a rate of about six planes monthly with about two per month sold for parts or scrap metal.After calamity struck the airline industry in September 2001,airlines retired over 1,000 planes,and the actual number of planes stored at Evergreen differed significantly from its earlier prediction.Evergreen needed a new marketing plan; without one,the company would see a widening of the

Figure 2-7 -Consider Figure 2 -7.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc.) .Before going ahead with this decision,several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it.(2) Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3) It would have to rely on another firm to manufacture and package the survival kits.(4) Although there are nine named hurricanes forecasted for the upcoming year,no one really can predict what will happen.The projected number of hurricanes would fall in which quadrant(s) of the SWOT analysis grid?

Figure 2-2 -In Figure 2-2,C represents the "how" element of visionary organization.This is referred to as

Which statement best describes the most significant difference between a for-profit organization or a business firm and a nonprofit organization?

A measure of the quantitative value or trend of a marketing activity or result is referred to as

Figure 2-4 -In Figure 2-4,SBUs found in quadrant A would be called

Ben & Jerry's mission to make the world a better place is linked to various organizational and marketing strategies,one of which is

The corporate level in an organization is where