Question 1

Services can be classified in several ways, according to whether they are delivered by people or equipment, whether they are profit or nonprofit, and

Accepted Answer

A)  whether or not they are delivered by government agencies.
B)  their type of organizational structure.
C)  their use of internal marketing.
D)  whether they are environmentally involved.
E)  whether they are owned by individuals or corporations.F) A) and B)
G) A) and C)

Question 2

poor execution of the marketing mix, and (8 )  __________.

Accepted Answer

A)  bad timing
B)  too little innovation
C)  government intervention
D)  too socially controversial
E)  the idea was just plain "dumb"F) C) and E)
G) A) and C)

Question 3

Drafting tables would best be considered which type of support products?

Accepted Answer

A)  installations
B)  accessory equipment
C)  supplies
D)  services
E)  raw materialsF) A) and B)
G) B) and D) B

Question 4

According to Figure 10-1 above, column "A" would represent what type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) C) and D)
G) A) and B)

Question 5

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation.
B)  business analysis.
C)  marketing analysis.
D)  product development.
E)  commercialization.F) B) and D)
G) A) and D)

Question 6

Products that usually last over many uses, such as cars and appliances are referred to as

Accepted Answer

A)  enduring goods.
B)  durable goods.
C)  perpetual goods.
D)  reliability products.
E)  nondisposable goods.F) C) and D)
G) None of the above

Question 7

Support products are items used to assist in producing other goods and services.These include installations, supplies, accessory equipment, and __________.

Accepted Answer

A)  paper goods
B)  construction materials
C)  industrial services
D)  multi-media
E)  human innovationF) All of the above
G) A) and B)

Question 8

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)  new-product strategy development
B)  idea generation
C)  screening and evaluation
D)  business analysis
E)  developmentF) None of the above
G) C) and E) A

Question 9

With respect to distribution, convenience products are available

Accepted Answer

A)  at relatively few outlets.
B)  at a large number of selective outlets.
C)  by special order from the manufacturer.
D)  at a very limited number of outlets.
E)  on a widespread basis at many outlets.F) B) and D)
G) B) and E)

Question 10

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to __________, a technique that simulates a full-scale test market but in a limited fashion.

Accepted Answer

A)  trial idea generation
B)  screening and evaluation
C)  virtual reality testing
D)  simulated test markets
E)  stylized test marketsF) C) and E)
G) B) and E)

Question 11

A 3M researcher worked with university students to develop the Post-it Flag →\rarr→ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  new-product strategy development
E)  concept testing F) D) and E)
G) B) and E)

Question 12

According to Figure 10-1 above, column "B" would represent what type of product?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  prestige
E)  unsoughtF) D) and E)
G) A) and B)

Question 13

Market testing refers to

Accepted Answer

A)  exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy.
B)  placing prototype products into the hands of consumers in a closely monitored environment.
C)  running marketing research experiments using different versions of a new-product concept.
D)  independently run comparison tests to determine which products perform best.
E)  sample tests used to determine which type of retail outlet is best suited for distributing a new product.F) D) and E)
G) A) and C)

Question 14

FIGURE 10-7 
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "D" represents the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  development
E)  market testF) C) and D)
G) A) and C)

Question 15

Many forward-looking companies have discovered that their own organization is not generating enough useful new-product ideas.This has led to finding and executing creative new product ideas by developing strategic relationships with outside individuals and organizations referred to as __________.

Accepted Answer

A)  innovation alliances
B)  open innovation
C)  open collaboration
D)  "piggy-back thinking"
E)  patent alliancesF) B) and E)
G) B) and D)

Question 16

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space failed to make.What is this type of payment called?

Accepted Answer

A)  a dropout charge
B)  a loser fee
C)  a failure fee
D)  a retailer spiff
E)  a drop-off settlementF) A) and B)
G) D) and E)

Question 17

A failure fee is a penalty payment

Accepted Answer

A)  assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective.
B)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C)  made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product.
D)  a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers.
E)  a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.F) A) and E)
G) A) and B) E

Question 18

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

Accepted Answer

A)  commercialization process
B)  screening and evaluation process
C)  new-product process
D)  new-product business analysis
E)  development sequenceF) A) and C)
G) A) and B)

Question 19

A product that requires no new behaviors be learned by consumers is a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  symbiotic innovation.
E)  simultaneous innovation.F) B) and D)
G) None of the above

Question 20

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)  DVD player
B)  disposable lighters
C)  automatic dishwashers
D)  liquid laundry detergent
E)  instant light charcoalF) B) and E)
G) All of the above

Exam 10: Developing New Products and Services

Services can be classified in several ways, according to whether they are delivered by people or equipment, whether they are profit or nonprofit, and

Correct AnswerverifiedShow Answer

poor execution of the marketing mix, and (8 ) __________.

Correct AnswerverifiedShow Answer

Drafting tables would best be considered which type of support products?

Correct AnswerverifiedB

According to Figure 10-1 above, column "A" would represent what type of product?

Correct AnswerverifiedShow Answer

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Products that usually last over many uses, such as cars and appliances are referred to as

Correct AnswerverifiedShow Answer

Support products are items used to assist in producing other goods and services.These include installations, supplies, accessory equipment, and __________.

Correct AnswerverifiedShow Answer

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct AnswerverifiedA

With respect to distribution, convenience products are available

Correct AnswerverifiedShow Answer

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to __________, a technique that simulates a full-scale test market but in a limited fashion.

Correct AnswerverifiedShow Answer

A 3M researcher worked with university students to develop the Post-it Flag →\rarr→ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

Correct AnswerverifiedShow Answer

According to Figure 10-1 above, column "B" would represent what type of product?

Correct AnswerverifiedShow Answer

Market testing refers to

Correct AnswerverifiedShow Answer

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "D" represents the __________ stage.

Correct AnswerverifiedShow Answer

Many forward-looking companies have discovered that their own organization is not generating enough useful new-product ideas.This has led to finding and executing creative new product ideas by developing strategic relationships with outside individuals and organizations referred to as __________.

Correct AnswerverifiedShow Answer

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space failed to make.What is this type of payment called?

Correct AnswerverifiedShow Answer

A failure fee is a penalty payment

Correct AnswerverifiedE

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

Correct AnswerverifiedShow Answer

A product that requires no new behaviors be learned by consumers is a

Correct AnswerverifiedShow Answer

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified

A 3M researcher worked with university students to develop the Post-it Flag $\rarr$ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified