Question 1

what the product will be and can do.

Accepted Answer

A)  protocol
B)  position paper
C)  modus operandi
D)  statement of intent
E)  methodology statementF) C) and E)
G) A) and D)

Question 2

In marketing, supplies are considered to

Accepted Answer

A)  include such items as pens, AAA batteries, and light bulbs.
B)  consist of buildings and fixed equipment.
C)  be used in the manufacturing process and become part of the final product.
D)  include tools and office equipment.
E)  include raw materials and component parts.F) B) and C)
G) None of the above

Question 3

In the early 1900s, your great-great-grandfather probably purchased his first automobile.After years of driving horses and buggies, your great-great-grandfather got in his new car and drove it into his new garage.Great-great-grandfather's new automobile was an example of a

Accepted Answer

A)  continuous innovation.
B)  dynamically continuous innovation.
C)  dramatically continuous innovation.
D)  discontinuous innovation.
E)  distinct innovation.F) None of the above
G) C) and E)

Question 4

What are the four types of consumer products? How do they differ?

Accepted Answer

The four types of consumer include: conv...

Question 5

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Accepted Answer

A)  services
B)  enhancements
C)  performance factors
D)  marketing activities
E)  customer facilitationF) A) and E)
G) D) and E)

Question 6

The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  B2B product.F) A) and D)
G) C) and D)

Question 7

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

Accepted Answer

A)  A good marketing dashboard would use every metric possible.
B)  Metrics using market share, past sales, current sales, and sales forecasts for the following year.
C)  Metrics using unit sales for this year and last year, by month, by city.
D)  Metrics which use customer psychographics.
E)  Metrics using production costs.F) A) and B)
G) All of the above

Question 8

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a good that is difficult to categorize.

Accepted Answer

Consumer products are products purchased...

Question 9

Intangibility of services means

Accepted Answer

A)  the value of the service provided can only be determined using subjective criteria.
B)  the services can't be seen or touched before the purchase decision.
C)  the service cannot be described, only experienced.
D)  the quantity can vary.
E)  the quality can vary.F) B) and D)
G) A) and D)

Question 10

A new product protocol should be created

Accepted Answer

A)  before the product is even developed.
B)  as soon as the product concept is developed.
C)  when the product is ready to become a prototype.
D)  when the product is first released (regional rollout) .
E)  when the product hits the market as a total rollout.F) A) and B)
G) A) and C)

Question 11

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

Accepted Answer

A)  seasoned mechanics.
B)  women drivers.
C)  stunt drivers and professional racing car drivers.
D)  loyal Volvo customers who had driven Volvos exclusively.
E)  loyal drivers of luxury automobiles other than Volvo.F) All of the above
G) A) and D)

Question 12

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuing improvement even after the initial design.

Accepted Answer

A)  Time to market
B)  Parallel development
C)  Test marketing
D)  Groupthink
E)  Fast prototypingF) A) and B)
G) A) and E)

Question 13

In the new-product process, product ideas that survive the business analysis proceed to actual __________.

Accepted Answer

A)  product demonstration
B)  screening and evaluation
C)  business analysis
D)  development
E)  commercializationF) All of the above
G) C) and D)

Question 14

The New York Times calls Marissa Mayer, the "__________ of Google's home page," the one person who "controls the look, feel, and functionality of the Internet's most heavily trafficked search engine".

Accepted Answer

A)  dragon lady
B)  Madonna
C)  gatekeeper
D)  concierge
E)  doorkeeperF) D) and E)
G) A) and B)

Question 15

Imagine you work for a production company that has been approached by one of the networks to develop a concept for a new reality show.These seem to be the years of the reality television shows-just like not too long ago there were several new shows modeled after Friends.Where are you and your co-workers most likely to look first for a concept?

Accepted Answer

A)  conducting a survey of Nielsen families
B)  by observing what's on television
C)  through research and development
D)  by relying on brainstorming
E)  reading television reviews in popular magazinesF) B) and C)
G) A) and B)

Question 16

FIGURE 10-7 
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "F" represents the __________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  development
E)  market testingF) B) and E)
G) A) and E)

Question 17

The inability for a consumer to be able to distinguish the service provider from the service itself is referred to as

Accepted Answer

A)  unpredictability.
B)  contradictory.
C)  inconsistency.
D)  intangibility.
E)  inseparability.F) A) and D)
G) A) and B)

Question 18

The screening and evaluation stage of the new-product process involves

Accepted Answer

A)  internal and external evaluations of new-product ideas.
B)  product selection and budgeting projections.
C)  business and cost analyses.
D)  patent searches and environmental scanning.
E)  idea selection and prototype development.F) A) and B)
G) A) and C)

Question 19

Convenience products refer to

Accepted Answer

A)  items that a consumer will make special efforts to seek out and buy.
B)  items for which the consumer compares several alternatives on criteria, such as price, quality, or style.
C)  products the consumer purchases frequently, conveniently, and with a minimum of shopping effort.
D)  ancillary products used to make other products work more efficiently.
E)  low-cost items for which there are numerous substitutes and generic equivalents.F) A) and E)
G) A) and D)

Question 20

226 Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog)  might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer.The makers of this product had

Accepted Answer

A)  poor product quality.
B)  no economical access to buyers.
C)  an insignificant point of difference.
D)  incomplete market and product protocol.
E)  poor execution of the marketing mix.F) A) and B)
G) A) and C)

Exam 10: Developing New Products and Services

Convenience products refer to

Correct Answer
verified

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "F" represents the __________ stage.

Correct Answer
verified

The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n)

Correct Answer
verified

The New York Times calls Marissa Mayer, the "__________ of Google's home page," the one person who "controls the look, feel, and functionality of the Internet's most heavily trafficked search engine".

Correct Answer
verified

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Correct Answer
verified

A new product protocol should be created

Correct Answer
verified

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuing improvement even after the initial design.

Correct Answer
verified

Correct Answer
verified

In marketing, supplies are considered to

Correct Answer
verified

what the product will be and can do.

Correct Answer
verified

Correct Answer
verified

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

Correct Answer
verified

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a good that is difficult to categorize.

Correct Answer
verified
Consumer products are products purchased...
View Answer

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

Correct Answer
verified

Intangibility of services means

Correct Answer
verified

In the new-product process, product ideas that survive the business analysis proceed to actual __________.

Correct Answer
verified

The screening and evaluation stage of the new-product process involves

Correct Answer
verified

In the early 1900s, your great-great-grandfather probably purchased his first automobile.After years of driving horses and buggies, your great-great-grandfather got in his new car and drove it into his new garage.Great-great-grandfather's new automobile was an example of a

Correct Answer
verified

The inability for a consumer to be able to distinguish the service provider from the service itself is referred to as

Correct Answer
verified

What are the four types of consumer products? How do they differ?

Correct Answer
verified
The four types of consumer include: conv...
View Answer

Exam 10: Developing New Products and Services

Convenience products refer to

Correct AnswerverifiedShow Answer

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "F" represents the __________ stage.

Correct AnswerverifiedShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n)

Correct AnswerverifiedShow Answer

The New York Times calls Marissa Mayer, the "__________ of Google's home page," the one person who "controls the look, feel, and functionality of the Internet's most heavily trafficked search engine".

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Correct AnswerverifiedShow Answer

A new product protocol should be created

Correct AnswerverifiedShow Answer

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuing improvement even after the initial design.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In marketing, supplies are considered to

Correct AnswerverifiedShow Answer

what the product will be and can do.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

Correct AnswerverifiedShow Answer

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a good that is difficult to categorize.

Correct AnswerverifiedConsumer products are products purchased...View AnswerShow Answer

If you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen, which marketing metric would be best?

Correct AnswerverifiedShow Answer

Intangibility of services means

Correct AnswerverifiedShow Answer

In the new-product process, product ideas that survive the business analysis proceed to actual __________.

Correct AnswerverifiedShow Answer

The screening and evaluation stage of the new-product process involves

Correct AnswerverifiedShow Answer

In the early 1900s, your great-great-grandfather probably purchased his first automobile.After years of driving horses and buggies, your great-great-grandfather got in his new car and drove it into his new garage.Great-great-grandfather's new automobile was an example of a

Correct AnswerverifiedShow Answer

The inability for a consumer to be able to distinguish the service provider from the service itself is referred to as

Correct AnswerverifiedShow Answer

What are the four types of consumer products? How do they differ?

Correct AnswerverifiedThe four types of consumer include: conv...View AnswerShow Answer

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Consumer products are products purchased...
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The four types of consumer include: conv...
View Answer