A) the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behaviors can be grouped.
B) individuals who exert direct or indirect social influence over others.
C) people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
D) groups of buyers who through the size of their purchases affect where marketing dollars will be spent.
E) a group with whom a person wishes to be a member of or wishes to be identified with.
G) None of the above
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A) Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions.
B) Most women actually enjoy the price negotiation process.
C) The issue of "speed" is an important factor to men, but not really important to women.
D) Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E) Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
G) A) and B)
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A) Psychographics is unable to provide accurate information about potential customers since the information is so subjective.
B) Although helpful in segmenting markets at the most general level, psychographics is limited in its ability to identify specific target markets.
C) Psychographics combines demographic data, psychological data, with the actual spending power of potential consumers.
D) Psychographics combines psychology, lifestyle, and demographics.
E) Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new markets rather than existing ones.
G) B) and D)
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A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination
G) A) and B)
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A) personal external source.
B) public external source.
C) market-dominated external source.
D) internal search.
E) market-dominated internal source.
G) C) and D)
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A) ideals-motivated
B) achievement-motivated
C) self-expression-motivated
D) rewards-success motivated
E) high-and low-resource motivated
G) A) and B)
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A) decision makers.
B) achievers.
C) innovators.
D) reference groups.
E) opinion leaders.
G) None of the above
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A) routine response behavior
B) limited problem solving
C) extended problem solving
D) simulated selection
E) integrated problem solving
G) C) and E)
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A) hype
B) buzz
C) propaganda
D) excitement
E) buildup
G) C) and D)
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A) Use only an internal information search.
B) Have little or no problem solving involvement.
C) Read ads for the running shoe even after the purchase has been made.
D) Use routine problem solving.
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.
G) B) and E)
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A) lifestyle makers
B) aspirational people
C) opinion leaders
D) autonomous leaders
E) joint decision makers
G) None of the above
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Attitudes are learned predispositions to...View Answer
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A) innovators
B) makers
C) survivors
D) believers
E) thinkers
G) A) and C)
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A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) evaluation
G) A) and C)
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A) cognitive dissonance.
B) selective retention.
C) stimulus discrimination.
D) selective comprehension.
E) stimulus generalization.
G) A) and E)
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A) preference
B) membership
C) aspiration
D) assimilation
E) integrated
G) A) and E)
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A) self-evaluation.
B) self-concept.
C) aspiration goals.
D) individualized perception.
E) personal perception.
G) A) and E)
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A) the husband makes the majority of the purchase decisions.
B) the wife makes the majority of the purchase decisions.
C) either the husband or the wife is primarily responsible for purchase decisions.
D) both the husband and the wife make the decisions together.
E) there is no clear cut decision-making, and most purchases are made by default.
G) A) and E)
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A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
E) feelings of discontent after a purchase has been made when the customer finds out that he or she paid more than necessary.
G) A) and B)
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There are three ways to change attitudes...View Answer
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