Question 1

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made. What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) None of the above
G) All of the above

Question 2

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) A) and B)
G) All of the above

Question 3

A filtering of exposure, comprehension, and retention is called __________.

Accepted Answer

A)  selective attention
B)  selective perception
C)  selective intuition
D)  selective retention
E)  stimulus discriminationF) A) and D)
G) C) and E)

Question 4

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and __________.

Accepted Answer

A)  developing consumer value perceptions
B)  evaluating particular products
C)  selecting the type of retail outlet
D)  establishing a purchase timeline
E)  creating a hierarchy of needsF) B) and E)
G) A) and B)

Question 5

Word of mouth refers to

Accepted Answer

A)  advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)  subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
C)  the influencing of people during conversations.
D)  the individuals who exert direct or indirect social influence over others.
E)  casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being trueF) A) and D)
G) All of the above

Question 6

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of a(n)  __________ group.

Accepted Answer

A)  associative
B)  aspiration
C)  dissociative
D)  reference
E)  involvementF) All of the above
G) B) and E)

Question 7

In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.

Accepted Answer

A)  cue
B)  demotivator
C)  motivator
D)  response
E)  stimulusF) D) and E)
G) A) and D)

Question 8

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  an external search.
D)  a purchase task.
E)  the precognition of an antecedent stateF) A) and B)
G) A) and E)

Question 9

In behavioral learning, a __________ is the reward that is given to a consumer.

Accepted Answer

A)  cue
B)  stimulus
C)  motivator
D)  response
E)  reinforcementF) C) and D)
G) A) and D)

Question 10

Consumers' ability to perceive taste differences in chocolate bars is an example of

Accepted Answer

A)  cognitive dissonance.
B)  stimulus discrimination.
C)  selective retention.
D)  selective comprehension.
E)  stimulus generalization.F) A) and E)
G) A) and B)

Question 11

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by

Accepted Answer

A)  changing beliefs about the extent to which a brand has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing perceived risk.
E)  providing stimulus generalization.F) A) and B)
G) A) and E)

Question 12

Stephan was excited about his newly purchased laptop. It had all the features he wanted, and was really fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision, and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing

Accepted Answer

A)  limited problem solving.
B)  cognitive dissonance.
C)  selective discord.
D)  product conflict.
E)  product uncertainty.F) C) and E)
G) A) and E)

Question 13

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, two choices remain, which are

Accepted Answer

A)  which product to buy and how to pay for it.
B)  whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)  from whom to buy and when to buy.
D)  which product to buy and whether to tell others about the purchase.
E)  whether to buy in person or online and whether to tell others about the purchaseF) A) and C)
G) A) and B)

Question 14

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Accepted Answer

A)  angst.
B)  the temporal state.
C)  the dissociative state.
D)  selective perception.
E)  cognitive dissonanceF) A) and E)
G) B) and D)

Question 15

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Accepted Answer

A)  routine response behavior
B)  extended problem solving
C)  simulated selection
D)  integrated problem solving
E)  limited problem solvingF) B) and D)
G) A) and E)

Question 16

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, social surroundings, __________, temporal effects, and antecedent states.

Accepted Answer

A)  competitive offerings
B)  physical surroundings
C)  core values
D)  motivation
E)  economic effectsF) A) and E)
G) A) and D)

Question 17

Elsa contends that she can taste the difference between fat-free cheeses and those with its regular fat content. Elsa is exhibiting

Accepted Answer

A)  cognitive dissonance.
B)  selective retention.
C)  stimulus discrimination.
D)  selective comprehension.
E)  stimulus generalization.F) D) and E)
G) A) and D)

Question 18

Rackspace U.S. Inc. is a web hosting company. That means that if you want to have a website, you could buy not only Internet space from it but also technical support and design services. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)  identify its core values
B)  reduce new buyers' cognitive dissonance
C)  increase new buyers' cognitive dissonance
D)  produce a consideration set
E)  evoke problem recognitionF) C) and E)
G) A) and B)

Question 19

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as __________.

Accepted Answer

A)  motivation
B)  attitude formation
C)  learning
D)  perception
E)  a self-conceptF) A) and D)
G) A) and C)

Question 20

Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Accepted Answer

A)  personal influence.
B)  reference groups.
C)  family.
D)  culture and subculture.
E)  values, beliefs, and attitudes.F) D) and E)
G) B) and D)

Exam 4: Understanding Consumer Behavior

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by

Correct Answer
verified

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Correct Answer
verified

In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.

Correct Answer
verified

A filtering of exposure, comprehension, and retention is called __________.

Correct Answer
verified

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as __________.

Correct Answer
verified

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Correct Answer
verified

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of a(n) __________ group.

Correct Answer
verified

In behavioral learning, a __________ is the reward that is given to a consumer.

Correct Answer
verified

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, social surroundings, __________, temporal effects, and antecedent states.

Correct Answer
verified

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Correct Answer
verified

Elsa contends that she can taste the difference between fat-free cheeses and those with its regular fat content. Elsa is exhibiting

Correct Answer
verified

Word of mouth refers to

Correct Answer
verified

Correct Answer
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Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Correct Answer
verified

Correct Answer
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The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and __________.

Correct Answer
verified

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made. What is this stage called?

Correct Answer
verified

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, two choices remain, which are

Correct Answer
verified

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans. Prior to doing so, few consumers considered freshness an issue for soft drinks. Pepsi is trying to change consumers' attitudes toward its soft drinks by

Correct AnswerverifiedShow Answer

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

Correct AnswerverifiedShow Answer

In behavioral learning, a __________ is the action taken by a consumer to satisfy a drive.

Correct AnswerverifiedShow Answer

A filtering of exposure, comprehension, and retention is called __________.

Correct AnswerverifiedShow Answer

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as __________.

Correct AnswerverifiedShow Answer

Julie is an avid mystery reader and her babysitter Tina has been borrowing some of her books over the summer. When Tina's birthday approaches, Julie wants to buy her a good mystery. When Julie was trying to recall her favorite mystery authors, she was engaged in

Correct AnswerverifiedShow Answer

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Both Republicans and Democrats view one another as being part of a(n) __________ group.

Correct AnswerverifiedShow Answer

In behavioral learning, a __________ is the reward that is given to a consumer.

Correct AnswerverifiedShow Answer

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process. They are: purchase task, social surroundings, __________, temporal effects, and antecedent states.

Correct AnswerverifiedShow Answer

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Correct AnswerverifiedShow Answer

Elsa contends that she can taste the difference between fat-free cheeses and those with its regular fat content. Elsa is exhibiting

Correct AnswerverifiedShow Answer

Word of mouth refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The alternative evaluation stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that might meet the criteria, and __________.

Correct AnswerverifiedShow Answer

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made. What is this stage called?

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, two choices remain, which are

Correct AnswerverifiedShow Answer

When Aurelia looked in her closet and said, "I don't have anything to wear to the party this weekend," she seems to be in which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

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