Question 1

International Products,a Burlington,New Jersey,firm that sells industrial cleansers and lubricants wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n) __________.

Accepted Answer

A)   agent
B)   wholesaler
C)   global agent
D)   retailer
E)   industrial distributorF) A) and B)
G) A) and C)

Question 2

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)   service-sponsored franchise system
B)   service-sponsored retail franchise system
C)   manufacturer-sponsored wholesale franchise system
D)   manufacturer-sponsored retail franchise system
E)   administered vertical marketing systemF) A) and E)
G) C) and D)

Question 3

Indirect channels for consumer products

Accepted Answer

A)   occur when one firm's marketing channels are used to sell another firm's products.
B)   include producers and end-users dealing directly with each other.
C)   include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)   are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)   occurs when a retailer sells its product in a store and on the Internet.F) A) and B)
G) A) and C)

Question 4

distribution intensity associated with shopping products such as electronics,clothing,and costume jewelry is referred to as __________.

Accepted Answer

A)   intensive distribution
B)   selective distribution
C)   extensive distribution
D)   exclusive distribution
E)   concentrated distributionF) A) and B)
G) C) and D)

Question 5

Reductions in delivery times both in the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Accepted Answer

A)   increases their customers' inventory.
B)   increases the number of steps in the manufacturing process.
C)   includes the role of Toyota and Xerox as a drop shipper.
D)   creates time and place utility for their customers.
E)   does not influence their suppliers' supply chain.F) C) and E)
G) B) and E)

Question 6

vendor-managed inventory system refers to an

Accepted Answer

A)   inventory supply system that operates with very low inventories and requires fast on-time delivery.
B)   inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
D)   inventory supply system that relies on the "judgment" of individual warehouse managers based on daily reports from its retailer customers.
E)   inventory system that guarantees delivery within 48 hours, and grants price reductions of 1 percent per hour if a shipment is delayed.F) A) and E)
G) A) and B)

Question 7

__________ is any intermediary between a manufacturer and end-user markets.

Accepted Answer

A)   agent
B)   wholesaler
C)   retailer
D)   middleman
E)   brokerF) A) and B)
G) A) and C)

Question 8

Schaffner & Marx is a producer of fine men's suits and sports coats that operates 100 menswear stores.Hart Schaffner & Marx uses __________.

Accepted Answer

A)   dual distribution
B)   backward integration
C)   forward integration
D)   horizontal integration
E)   strategic channel alliancesF) A) and D)
G) A) and E)

Question 9

level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   selective distribution
D)   concentrated distribution
E)   exclusive distributionF) A) and B)
G) A) and C)

Question 10

terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Accepted Answer

A)   logistical
B)   transformational
C)   implementing
D)   facilitating
E)   transactionalF) C) and D)
G) C) and E)

Question 11

has adopted a(n) __________ supply chain strategy to better serve its customers.

Accepted Answer

A)   efficient
B)   responsive
C)   harmonized
D)   integrated
E)   multi-tieredF) A) and E)
G) C) and E)

Question 12

blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Accepted Answer

A)   direct marketing
B)   indirect marketing
C)   intensive marketing
D)   multichannel marketing
E)   electronic marketingF) A) and B)
G) C) and E)

Question 13

channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions is referred to as a(n)

Accepted Answer

A)   indirect channel.
B)   direct channel.
C)   multilevel channel.
D)   full-service channel.
E)   limited-service channelF) D) and E)
G) B) and E)

Question 14

small electronics company manufactures a line of low- to moderate-quality stereo components that are distributed through wholesalers to mass-market retailers such as Walmart.The electronics company has begun production of a small line of high-quality,professional studio-model components.How should the small electronics company best distribute its new products?

Accepted Answer

A)   use its established indirect marketing channel
B)   distribute directly to mass market consumers
C)   distribute through agents who sell to specialty electronics stores that will feature the new line
D)   sell directly to specialty electronics stores that will feature the new line
E)   establish its own chain of electronics retail storesF) A) and D)
G) C) and D)

Question 15

Figure 15-1
-variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"C" represents a(n) __________.

Accepted Answer

A)   retailer
B)   dealer
C)   wholesaler
D)   distributor
E)   agent or brokerF) All of the above
G) A) and D)

Question 16

vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Accepted Answer

A)   service-sponsored retail franchise system
B)   retailer-sponsored cooperative
C)   administered vertical marketing system
D)   manufacturer-sponsored retail franchise system
E)   wholesaler-sponsored voluntary chainF) B) and C)
G) A) and B)

Question 17

channel captain refers to

Accepted Answer

A)   a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B)   a channel member (producer, wholesaler, or retailer)  who coordinates, directs, and supports other channel members.
C)   a channel team member known for his or her expertise in cutting through red tape.
D)   a person responsible for implementing a firm's a mission statement linking all members of the marketing channel through a common goal.
E)   the person with greatest authority who represents his or her channel in the distribution chain.F) A) and B)
G) C) and D)

Question 18

word cost-effective as it relates to the definition of logistics management implies

Accepted Answer

A)   while it is important to drive down logistics costs, all channel members must equally benefit financially or the chain will not function effectively.
B)   speed of delivery must be measured against increased savings.
C)   while it is important to drive down logistics costs, customer buying requirements must be a part of the equation.
D)   the need for multiple carriers always results in lower profit margins and therefore should be avoided.
E)   the choice of intermediaries should be made on their ability to perform their tasks efficiently even if additional costs must be passed on to the consumer.F) B) and D)
G) A) and B)

Question 19

some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A)   create greater perceived value
B)   maximize channel profits
C)   minimize cannibalization
D)   generate awareness
E)   create a "backup" channelF) A) and E)
G) B) and C)

Question 20

specific decision areas are associated with the flow of goods and together make up total logistics cost?

Accepted Answer

Total logistics cost includes expenses a...

Exam 15: Managing Marketing Channels and Supply Chains

blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Correct Answer
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Correct Answer
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level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Correct Answer
verified

vendor-managed inventory system refers to an

Correct Answer
verified

word cost-effective as it relates to the definition of logistics management implies

Correct Answer
verified

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

Correct Answer
verified

specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Indirect channels for consumer products

Correct Answer
verified

terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct Answer
verified

distribution intensity associated with shopping products such as electronics,clothing,and costume jewelry is referred to as __________.

Correct Answer
verified

some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Correct Answer
verified

Reductions in delivery times both in the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Correct Answer
verified

has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct Answer
verified

__________ is any intermediary between a manufacturer and end-user markets.

Correct Answer
verified

Schaffner & Marx is a producer of fine men's suits and sports coats that operates 100 menswear stores.Hart Schaffner & Marx uses __________.

Correct Answer
verified

channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions is referred to as a(n)

Correct Answer
verified

vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Correct Answer
verified

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"C" represents a(n) __________.

Correct Answer
verified

channel captain refers to

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online,is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Correct AnswerverifiedShow Answer

vendor-managed inventory system refers to an

Correct AnswerverifiedShow Answer

word cost-effective as it relates to the definition of logistics management implies

Correct AnswerverifiedShow Answer

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

specific decision areas are associated with the flow of goods and together make up total logistics cost?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Indirect channels for consumer products

Correct AnswerverifiedShow Answer

terms of distribution,when marketing channel members are engaged in financing,grading,and marketing information and research,they are performing the __________ function.

Correct AnswerverifiedShow Answer

distribution intensity associated with shopping products such as electronics,clothing,and costume jewelry is referred to as __________.

Correct AnswerverifiedShow Answer

some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Correct AnswerverifiedShow Answer

Reductions in delivery times both in the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Correct AnswerverifiedShow Answer

has adopted a(n) __________ supply chain strategy to better serve its customers.

Correct AnswerverifiedShow Answer

__________ is any intermediary between a manufacturer and end-user markets.

Correct AnswerverifiedShow Answer

Schaffner & Marx is a producer of fine men's suits and sports coats that operates 100 menswear stores.Hart Schaffner & Marx uses __________.

Correct AnswerverifiedShow Answer

channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions is referred to as a(n)

Correct AnswerverifiedShow Answer

vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a __________.

Correct AnswerverifiedShow Answer

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"C" represents a(n) __________.

Correct AnswerverifiedShow Answer

channel captain refers to

Correct AnswerverifiedShow Answer

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Total logistics cost includes expenses a...
View Answer

Correct Answer
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