Question 1

Consumer Bill of Rights refers to a law that

Accepted Answer

A)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid.
B)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making.
C)   codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
D)   guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.
E)   guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.F) D) and E)
G) A) and E)

Question 2

Greenwashing refers to

Accepted Answer

A)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
B)   conducting business in a way that protects the natural environment while making economic progress.
C)   the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice.
D)   the practice of deliberately concealing the mistakes that polluters make regarding the environmental disasters they perpetrated.
E)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.F) A) and B)
G) All of the above

Question 3

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)   Carnegie Hall.
B)   Madison Square Garden.
C)   Liberty Hall.
D)   the Statue of Liberty.
E)   the Lincoln Memorial.F) C) and E)
G) A) and E)

Question 4

3M Scotchgard Photo
-Consider the 3M Scotchgard photo above.The personal moral philosophy 3M used when it voluntarily stopped the production of its popular 3M Scotchgard was because of a minute chemical used in its manufacture was found in the tissues of both animals and humans was an example of ___________.

Accepted Answer

A)   moral idealism
B)   utilitarianism
C)   green marketing
D)   stringent laws
E)   cause marketingF) B) and E)
G) B) and D)

Question 5

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A)   protecting the environment.
B)   enhancing corporate sales and profits.
C)   following industry-specific codes of ethics.
D)   fulfilling societal objectives.
E)   demonstrating ethical behavior.F) A) and D)
G) A) and E)

Question 6

Michael Smolensky is CEO of Lifeway Foods,Inc.,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Accepted Answer

A)   corporate shadowing.
B)   economic espionage.
C)   clandestine trade secrets.
D)   industrial sleuthing.
E)   competitive surveillance.F) A) and C)
G) A) and B)

Question 7

Practices such as filing warranty claims after the claim period,misredeeming coupons,making fraudulent returns of merchandise,etc.are

Accepted Answer

A)   acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
B)   acceptable provided the salesperson doesn't mind.
C)   occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices.
D)   not acceptable because consumers also have an obligation to act ethically and responsibly.
E)   not acceptable unless the participants are nonprofit organizations or charities.F) A) and D)
G) C) and E)

Question 8

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Question 9

American Marketing Association Statement of Ethics is centered on three general norms: marketers must: (1) do no harm; (2) foster trust in the marketing system; and (3) __________.

Accepted Answer

A)   initiate fair and honest dialogues in developing markets
B)   embrace, communicate, and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system
C)   champion new legislation that protects ethical business firms and punish those who abuse consumer trust
D)   support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing
E)   contribute to society's well-being through charitable contributions and cause-related marketing effortsF) D) and E)
G) None of the above

Question 10

Consider the copying of another's copyright,trademark,or patent.These are viewed as intellectual property.In the U.S.,unauthorized use,reproduction,or distribution of intellectual property is illegal.Yet in China,copying enjoys a long tradition and does not carry a stigma.For example,copying a masterpiece was historically considered an art form in its own right.The difference between the two countries shows that __________ affect(s) the view of ethica1 behavior held in each country.

Accepted Answer

A)   business culture
B)   industry practices
C)   corporate culture
D)   corporate expectations
E)   societal culture and normsF) A) and E)
G) A) and D)

Question 11

Bribery is most likely to occur when

Accepted Answer

A)   industries experience little competition.
B)   the country has reached a high level of economic development.
C)   industries are high-tech in nature.
D)   industries operate in an oligarchic competitive environment.
E)   industries experience intense competition.F) C) and D)
G) A) and B)

Question 12

Toyota Motor Corporation executives were widely criticized for their failure in practicing __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota employees,suppliers,shareholders,and distributors.

Accepted Answer

A)   moral idealism
B)   stakeholder responsibility
C)   utilitarianism
D)   cause marketing
E)   profit responsibilityF) A) and E)
G) C) and E)

Question 13

Economic espionage is most likely to occur in which type of industries?

Accepted Answer

A)   fashion design and textiles
B)   entertainment
C)   high-tech electronics and aerospace
D)   intellectual property (print) 
E)   beverage industry (alcoholic and nonalcoholic) F) B) and D)
G) All of the above

Question 14

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

A)   recycle marketing.
B)   cause marketing.
C)   green marketing.
D)   environmental marketing.
E)   triple-top line marketing.F) B) and D)
G) C) and D)

Question 15

Recently,certain toys that were manufactured in China were found to have unsafe levels of lead in the paint and were recalled.This action protected consumers' right to

Accepted Answer

A)   safety.
B)   be informed.
C)   be heard.
D)   choose.
E)   be treated courteously.F) All of the above
G) A) and D)

Question 16

Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   safety.
D)   be heard.
E)   happiness.F) C) and E)
G) A) and B)

Question 17

maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

A)   profit responsibility.
B)   cause marketing.
C)   stakeholder responsibility.
D)   societal responsibility.
E)   mass marketing.F) C) and E)
G) A) and E)

Question 18

recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit...

Question 19

of the following are the result of an interest in the triple-bottom line EXCEPT:

Accepted Answer

A)   sustainable development.
B)   cause marketing.
C)   ISO 9000.
D)   green marketing.
E)   social audits.F) A) and B)
G) C) and D)

Question 20

laws specifically intended to curb economic espionage and bribery in international marketing are

Accepted Answer

A)   Economic Espionage Act and Foreign Corrupt Practices Act.
B)   Transparency International Act and Dumpster Diving Act.
C)   Global Rights Protection Act and Foreign Corrupt Practices Act.
D)   Consumer Bill of Rights Act and Economic Espionage Act.
E)   Fair Trade Practices Act and Bribery Protection Act.F) A) and B)
G) A) and C)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Economic espionage is most likely to occur in which type of industries?

Correct Answer
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Correct Answer
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laws specifically intended to curb economic espionage and bribery in international marketing are

Correct Answer
verified

of the following are the result of an interest in the triple-bottom line EXCEPT:

Correct Answer
verified

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct Answer
verified

Correct Answer
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Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
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Utilitarianism is a personal moral philo...
View Answer

Correct Answer
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Social responsibility encompasses profit...
View Answer

Correct Answer
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Recently,certain toys that were manufactured in China were found to have unsafe levels of lead in the paint and were recalled.This action protected consumers' right to

Correct Answer
verified

Correct Answer
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maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct Answer
verified

Practices such as filing warranty claims after the claim period,misredeeming coupons,making fraudulent returns of merchandise,etc.are

Correct Answer
verified

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct Answer
verified

Greenwashing refers to

Correct Answer
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Consumer Bill of Rights refers to a law that

Correct Answer
verified

Bribery is most likely to occur when

Correct Answer
verified

American Marketing Association Statement of Ethics is centered on three general norms: marketers must: (1) do no harm; (2) foster trust in the marketing system; and (3) __________.

Correct Answer
verified

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct Answer
verified

Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Economic espionage is most likely to occur in which type of industries?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

laws specifically intended to curb economic espionage and bribery in international marketing are

Correct AnswerverifiedShow Answer

of the following are the result of an interest in the triple-bottom line EXCEPT:

Correct AnswerverifiedShow Answer

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

Correct AnswerverifiedSocial responsibility encompasses profit...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Recently,certain toys that were manufactured in China were found to have unsafe levels of lead in the paint and were recalled.This action protected consumers' right to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Correct AnswerverifiedShow Answer

Practices such as filing warranty claims after the claim period,misredeeming coupons,making fraudulent returns of merchandise,etc.are

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct AnswerverifiedShow Answer

Greenwashing refers to

Correct AnswerverifiedShow Answer

Consumer Bill of Rights refers to a law that

Correct AnswerverifiedShow Answer

Bribery is most likely to occur when

Correct AnswerverifiedShow Answer

American Marketing Association Statement of Ethics is centered on three general norms: marketers must: (1) do no harm; (2) foster trust in the marketing system; and (3) __________.

Correct AnswerverifiedShow Answer

American Express Company pioneered cause marketing when it sponsored the renovation of

Correct AnswerverifiedShow Answer

Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Correct AnswerverifiedShow Answer

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Utilitarianism is a personal moral philo...
View Answer

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Social responsibility encompasses profit...
View Answer

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