Question 1

Which of the following statements concerning social class is FALSE?

Accepted Answer

A)   Income by itself is usually a good measure of social class.
B)   In most countries, social class is closely related to a person's occupation.
C)   In most countries, there is a general relationship between income level and social class.
D)   Almost every society has some social class structure.
E)   The U.S. class system is far less rigid than those in most countries.F) B) and D)
G) B) and E)

Question 2

Which of the following is NOT a major step in the learning process?

Accepted Answer

A)   Dissonance
B)   Drive
C)   Response
D)   Cues
E)   ReinforcementF) B) and E)
G) C) and D)

Question 3

When planning strategies for international markets, a good manager will keep in mind that:

Accepted Answer

A)   Relying on intuition may be misleading.
B)   Understanding local cultural differences is of no real value.
C)   Consumers in a foreign culture all tend to be the same.
D)   International markets are very similar to local markets.
E)   None of these is correct.F) A) and D)
G) B) and C)

Question 4

Current consumer research suggests that the family's purchasing agent is now:

Accepted Answer

A)   the husband.
B)   the children.
C)   the wife.
D)   it varies, depending on the product and the family.E) A) and B)
F) B) and C)

Question 5

An expectation is an outcome or event that a person anticipates or looks forward to.

Accepted Answer

A) True 
 B)False

Question 6

______ needs are concerned with things that involve a person's interaction with others.

Accepted Answer

A)   Physiological
B)   Safety
C)   Biological
D)   Personal
E)   SocialF) C) and D)
G) A) and B)

Question 7

The economic-buyer theory assumes that consumers know all the facts and logically compare choices.

Accepted Answer

A) True 
 B)False

Question 8

Limited problem-solving probably would NOT be required in the purchase of:

Accepted Answer

A)   running shoes.
B)   an encyclopedia.
C)   new suit.
D)   coffee maker.
E)   fast-food restaurant meal.F) A) and C)
G) A) and B)

Question 9

In 2008, 40 percent of U.S. families received less than $49,325 income.

Accepted Answer

A) True 
 B)False

Question 10

As the owner of a Bluetooth specialties store, Alicia Fountainbleau has an income of $72,000. She pays $30,000 per year in taxes and another $22,000 per year in grocery bills, house mortgage, and car payment. Last year she spent an additional $4,000 on a two-week vacation at a Club Med in Rio de Janeiro. What was Alicia's discretionary income last year?

Accepted Answer

A)   $20,000.
B)   $4,000.
C)   $42,000.
D)   $26,000.
E)   $50,000.F) A) and B)
G) C) and D)

Question 11

In 2008, over 40 percent of U.S. families received more than $113,205 income.

Accepted Answer

A) True 
 B)False

Question 12

Americans' preoccupation with deodorants is an example of a culturally learned need.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following are examples of "personal needs"?

Accepted Answer

A)   Needs for food, liquid, and rest.
B)   Needs for accomplishment, fun, and freedom.
C)   Needs for solutions, protection, and physical well-being.
D)   Needs for love and friendship.
E)   Needs for status and connecting with others.F) A) and B)
G) C) and D)

Question 14

Compared to U.S. averages, the median age of Hispanic Americans is:

Accepted Answer

A)   slightly higher.
B)   much higher.
C)   much lower.
D)   about the same.E) None of the above
F) All of the above

Question 15

An attitude is:

Accepted Answer

A)   the same as an "intention to buy."
B)   a person's point of view about something.
C)   easy to change.
D)   the same as a belief.
E)   All of these alternatives are correct.F) D) and E)
G) A) and B)

Question 16

Regarding consumer motivation, the text states that:

Accepted Answer

A)   wants are the basic forces which motivate people to do something.
B)   all needs and wants are caused by drives.
C)   wants are learned needs.
D)   the terms "needs" and "wants" mean the same thing.
E)   None of these alternatives is correct.F) C) and E)
G) All of the above

Question 17

What is left of income after paying for taxes and paying for necessities?

Accepted Answer

A)   Net income.
B)   Real income.
C)   Deductible income.
D)   Gross income.
E)   Discretionary income.F) C) and D)
G) A) and D)

Question 18

Beliefs are not as action-oriented as attitudes.

Accepted Answer

A) True 
 B)False

Question 19

Extensive problem solving probably would NOT be required by young newly-marrieds in the purchase of:

Accepted Answer

A)   a stereo system.
B)   soft drinks.
C)   a home.
D)   a DVD player.
E)   a car.F) A) and C)
G) B) and D)

Question 20

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)   Social needs
B)   Safety needs
C)   Physiological needs
D)   Personal needsE) C) and D)
F) A) and B)

Exam 5: Final Consumers and Their Buying Behavior

An attitude is:

Correct Answer
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In 2008, over 40 percent of U.S. families received more than $113,205 income.

Correct Answer
verified

The economic-buyer theory assumes that consumers know all the facts and logically compare choices.

Correct Answer
verified

Beliefs are not as action-oriented as attitudes.

Correct Answer
verified

Limited problem-solving probably would NOT be required in the purchase of:

Correct Answer
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Which of the following is NOT a major step in the learning process?

Correct Answer
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In 2008, 40 percent of U.S. families received less than $49,325 income.

Correct Answer
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Correct Answer
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Current consumer research suggests that the family's purchasing agent is now:

Correct Answer
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Extensive problem solving probably would NOT be required by young newly-marrieds in the purchase of:

Correct Answer
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Which of the following are examples of "personal needs"?

Correct Answer
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Which of the following statements concerning social class is FALSE?

Correct Answer
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An expectation is an outcome or event that a person anticipates or looks forward to.

Correct Answer
verified

Compared to U.S. averages, the median age of Hispanic Americans is:

Correct Answer
verified

When planning strategies for international markets, a good manager will keep in mind that:

Correct Answer
verified

What is left of income after paying for taxes and paying for necessities?

Correct Answer
verified

Americans' preoccupation with deodorants is an example of a culturally learned need.

Correct Answer
verified

Regarding consumer motivation, the text states that:

Correct Answer
verified

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct Answer
verified

______ needs are concerned with things that involve a person's interaction with others.

Correct Answer
verified

Exam 5: Final Consumers and Their Buying Behavior

An attitude is:

Correct AnswerverifiedShow Answer

In 2008, over 40 percent of U.S. families received more than $113,205 income.

Correct AnswerverifiedShow Answer

The economic-buyer theory assumes that consumers know all the facts and logically compare choices.

Correct AnswerverifiedShow Answer

Beliefs are not as action-oriented as attitudes.

Correct AnswerverifiedShow Answer

Limited problem-solving probably would NOT be required in the purchase of:

Correct AnswerverifiedShow Answer

Which of the following is NOT a major step in the learning process?

Correct AnswerverifiedShow Answer

In 2008, 40 percent of U.S. families received less than $49,325 income.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Current consumer research suggests that the family's purchasing agent is now:

Correct AnswerverifiedShow Answer

Extensive problem solving probably would NOT be required by young newly-marrieds in the purchase of:

Correct AnswerverifiedShow Answer

Which of the following are examples of "personal needs"?

Correct AnswerverifiedShow Answer

Which of the following statements concerning social class is FALSE?

Correct AnswerverifiedShow Answer

An expectation is an outcome or event that a person anticipates or looks forward to.

Correct AnswerverifiedShow Answer

Compared to U.S. averages, the median age of Hispanic Americans is:

Correct AnswerverifiedShow Answer

When planning strategies for international markets, a good manager will keep in mind that:

Correct AnswerverifiedShow Answer

What is left of income after paying for taxes and paying for necessities?

Correct AnswerverifiedShow Answer

Americans' preoccupation with deodorants is an example of a culturally learned need.

Correct AnswerverifiedShow Answer

Regarding consumer motivation, the text states that:

Correct AnswerverifiedShow Answer

L'Oreal advertises its hair color with the popular tagline, "So it costs a bit more. But I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

______ needs are concerned with things that involve a person's interaction with others.

Correct AnswerverifiedShow Answer

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