Question 1

Having a product or service where consumers want it is __________ utility.

Accepted Answer

A)  form
B)  place
C)  time
D)  possession
E)  locationF) B) and D)
G) D) and E)

Question 2

Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds,headaches,sore throats,arthritis aches,and general pain and fever.Both manufacturers seek distribution of their products through pharmacies such as Walgreens and CVS.These companies seek out channels and intermediaries that will satisfy a buyer's desire for

Accepted Answer

A)  variety.
B)  information.
C)  pre-or postsale service.
D)  convenience.
E)  adaptability.F) B) and D)
G) A) and B)

Question 3

Channel conflict refers to

Accepted Answer

A)  disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)  regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)  when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)  when one distributor carries two competing brands.
E)  when the producer doesn't allow other channel members to have input regarding product specifications or benefits.F) None of the above
G) A) and E)

Question 4

Logistics refers to

Accepted Answer

A)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
B)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
C)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) All of the above
G) A) and B)

Question 5

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains often rely on more expensive express transportation.
C)  Responsive supply chains always use the least expensive mode of transportation possible.
D)  Responsive supply chains rely on large inventory warehouses.
E)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.F) A) and D)
G) B) and E)

Question 6

Figure 15-4 above depicts the four most common marketing channels for business products and services."X" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) A) and D)
G) C) and D)

Question 7

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Accepted Answer

A)  service-oriented voluntary chains
B)  channel-dominated voluntary chains
C)  distributorship cooperatives
D)  retailer-sponsored cooperatives
E)  reseller franchisingF) A) and B)
G) A) and C)

Question 8

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Accepted Answer

A)  economic influence.
B)  stakeholder position.
C)  familial ties to other channel members.
D)  longevity in the industry.
E)  geographic proximity to the manufacturing plant.F) B) and D)
G) A) and B)

Question 9

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) A) and E)
G) None of the above

Question 10

International Products,a Burlington,New Jersey,firm that sells industrial cleansers and lubricants,wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n) __________.

Accepted Answer

A)  agent
B)  wholesaler
C)  global agent
D)  retailer
E)  industrial distributorF) A) and B)
G) A) and C)

Question 11

Franchising refers to

Accepted Answer

A)  a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)  a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)  purchasing the name,branding,and raw materials from one organization and transferring it to another.
D)  a practice whereby one firm's marketing channel is used to sell another firm's product.
E)  selling an idea to a larger company and letting it do all the manufacturing,distribution,and marketing.F) D) and E)
G) B) and C)

Question 12

Any intermediary between a manufacturer and end-user markets is referred to as a

Accepted Answer

A)  retailer.
B)  middleman.
C)  wholesaler.
D)  broker.
E)  distributor.F) A) and B)
G) A) and C)

Question 13

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Accepted Answer

A)  Timex watches,Hanes underwear,and Nike shoes
B)  Chanel perfume,Steinway pianos,and Baccarat crystal
C)  Oreos,Teddy Grahams,and Nilla Wafers
D)  paper clips,light bulbs,and file folders
E)  Lean Cuisine meals,Breyer's Ice Cream,and Coca-ColaF) A) and D)
G) None of the above

Question 14

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S.What method of distribution BEST DESCRIBES the method used by pharmaceutical companies in this example?

Accepted Answer

A)  dual distribution
B)  vertical distribution
C)  horizontal distribution
D)  direct distribution
E)  exclusive distributionF) A) and B)
G) A) and C)

Question 15

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Question 16

What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1)Understand the customers,in...

Question 17

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"A" represents a(n) __________.

Accepted Answer

A)  retailer
B)  middleman
C)  wholesaler
D)  distributor
E)  agent or brokerF) A) and E)
G) B) and C)

Question 18

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Accepted Answer

A)  indirect channel.
B)  direct channel.
C)  facilitated channel.
D)  customer-service channel.
E)  truck-jobber channel.F) B) and D)
G) A) and C)

Question 19

Intermediaries perform three basic functions.According to Figure 15-2 above,"B" represents a(n) __________.

Accepted Answer

A)  logistical function
B)  transactional function
C)  middleman function
D)  facilitating function
E)  operational functionF) B) and D)
G) A) and E)

Question 20

Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Accepted Answer

A)  communication.
B)  dependability.
C)  convenience.
D)  return products handling.
E)  time.F) D) and E)
G) C) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Logistics refers to

Correct Answer
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Channel conflict refers to

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A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct Answer
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There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Correct Answer
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Intermediaries perform three basic functions.According to Figure 15-2 above,"B" represents a(n) __________.

Correct Answer
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Franchising refers to

Correct Answer
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Which statement regarding responsive supply chains is most accurate?

Correct Answer
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Having a product or service where consumers want it is __________ utility.

Correct Answer
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For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Correct Answer
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Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Correct Answer
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Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Correct Answer
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With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct Answer
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A direct channel exists where a producer...
View Answer

Correct Answer
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What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answer
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(1)Understand the customers,in...
View Answer

Figure 15-4 above depicts the four most common marketing channels for business products and services."X" represents

Correct Answer
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Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Correct Answer
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A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"A" represents a(n) __________.

Correct Answer
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Any intermediary between a manufacturer and end-user markets is referred to as a

Correct Answer
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Exam 15: Managing Marketing Channels and Supply Chains

Logistics refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Channel conflict refers to

Correct AnswerverifiedShow Answer

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains,franchising,and __________.

Correct AnswerverifiedShow Answer

Intermediaries perform three basic functions.According to Figure 15-2 above,"B" represents a(n) __________.

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is __________ utility.

Correct AnswerverifiedShow Answer

For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Correct AnswerverifiedShow Answer

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Correct AnswerverifiedShow Answer

Figure 15-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

Correct AnswerverifiedShow Answer

What are the three steps used in choosing a supply chain that aligns with an organization's marketing strategy?

Correct Answerverified(1)Understand the customers,in...View AnswerShow Answer

Figure 15-4 above depicts the four most common marketing channels for business products and services."X" represents

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Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("W," "X," "Y," and "Z") include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"A" represents a(n) __________.

Correct AnswerverifiedShow Answer

Any intermediary between a manufacturer and end-user markets is referred to as a

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A direct channel exists where a producer...
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(1)Understand the customers,in...
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