Question 1

A social audit refers to

Accepted Answer

A)  a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity.
B)  a company-wide assessment of employees at all levels to determine the compliance to the organization's code of ethics.
C)  conducting business in a way that protects the natural environment while making economic progress.
D)  a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.
E)  the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.F) A) and B)
G) B) and E)

Question 2

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Accepted Answer

A)  They would prefer competing ethically so they could sleep at night.
B)  They thought they might go to work for Coke one day and didn't want to spoil their employment chances.
C)  They were afraid the media would find out.
D)  They knew they would get fired.
E)  They didn't want to disappoint their co-workers.F) All of the above
G) D) and E)

Question 3

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Accepted Answer

A)  a mission statement
B)  core values
C)  the socialization process
D)  a code of ethics and conduct
E)  corporate cultureF) A) and B)
G) A) and C)

Question 4

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.The marketing manager,in consultation with other middle managers,decided to have the prototypes checked out by Cosco employees who had small children.This was the only product testing performed on the product.Before Cosco pulled the unsafe chair from the market,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  happiness.F) A) and B)
G) C) and E)

Question 5

ISO stands for

Accepted Answer

A)  International Service Organizations.
B)  Integrated Standards Organization.
C)  International Standards Organization.
D)  International Sustainable Offerings.
E)  Integrated Solutions Organization.F) A) and C)
G) A) and E)

Question 6

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)  demarketing.
B)  triple-top line marketing.
C)  preemptive compliance.
D)  green marketing.
E)  cause marketing.F) B) and C)
G) C) and D)

Question 7

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

Accepted Answer

A)  ethically but illegally.
B)  ethically and legally.
C)  unethically and illegally.
D)  unethically but legally.
E)  in a socially responsible manner.F) A) and C)
G) None of the above

Question 8

Toyota Motor Corporation executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.

Accepted Answer

A)  moral idealism
B)  stakeholder responsibility
C)  utilitarianism
D)  cause marketing
E)  profit responsibilityF) A) and E)
G) C) and D)

Question 9

Whistle-blowers refer to

Accepted Answer

A)  employees who are simultaneously employed by competing firms and who trade company secrets.
B)  employees who blackmail or extort money from their employers.
C)  employees who are coerced by their employers to participate in illegal or unethical activities.
D)  customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)  employees who report unethical or illegal actions of their employers.F) B) and C)
G) A) and E)

Question 10

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Question 11

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Accepted Answer

A)  social responsibility
B)  moral idealism
C)  utilitarianism
D)  hedonism
E)  religionF) A) and B)
G) D) and E)

Question 12

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

Accepted Answer

A)  social responsibility
B)  stakeholder responsibility
C)  benefit marketing
D)  societal responsibility
E)  profit responsibilityF) C) and D)
G) B) and E)

Question 13

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  societal marketing.
D)  public relations marketing.
E)  transactional marketing.F) D) and E)
G) A) and E)

Question 14

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Accepted Answer

A)  development of a low-carb beer.
B)  annual sponsorship of the Super Bowl.
C)  exclusive use of ingredients from American manufacturers and suppliers.
D)  alcohol awareness and education programs.
E)  commitment to maintaining the lowest prices possible without sacrificing taste.F) A) and C)
G) A) and E)

Question 15

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as __________.

Accepted Answer

A)  social responsibility
B)  value consciousness
C)  benefit marketing
D)  stakeholder responsibility
E)  profit responsibilityF) A) and B)
G) C) and D)

Question 16

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)  the general public,public interest groups,and the environment.
B)  consumers,employees,and supplier/distributors.
C)  owners and stockholders.
D)  the general public and competitors.
E)  state and federal government.F) B) and C)
G) D) and E)

Question 17

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)  existentialism.
B)  moral idealism.
C)  communism.
D)  socialism.
E)  capitalism.F) None of the above
G) A) and E)

Question 18

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A)  modus operandi
B)  caveat emptor
C)  de facto marketing
D)  ćest la vie
E)  anguis in herbaF) D) and E)
G) C) and D)

Question 19

All of the following statements about a person's moral philosophy are true EXCEPT:

Accepted Answer

A)  Moral philosophy cannot be learned through formal education.
B)  Moral philosophy is learned through the process of socialization with family.
C)  Moral philosophy is influenced by the corporate culture he/she is in.
D)  Moral philosophy is learned through the process of socialization with friends.
E)  Moral philosophy is influenced by the societal culture he/she is in.F) All of the above
G) C) and E)

Question 20

The FTC is concerned about the amount of personal information that is collected through websites because the consumer is not made aware of how this information is being used.Over 92 percent of websites collect personal information,yet only about __________ make their customers aware of how that information is being used.

Accepted Answer

A)  25%
B)  33%
C)  50%
D)  66%
E)  75%F) A) and D)
G) All of the above

Exam 4: Ethical and Social Responsibility in Marketing

Correct Answer
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The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
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The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct Answer
verified

A social audit refers to

Correct Answer
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A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct Answer
verified

Correct Answer
verified

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct Answer
verified

Correct Answer
verified

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

Correct Answer
verified

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

Correct Answer
verified

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Correct Answer
verified

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Correct Answer
verified

ISO stands for

Correct Answer
verified

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct Answer
verified

Correct Answer
verified

All of the following statements about a person's moral philosophy are true EXCEPT:

Correct Answer
verified

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

Whistle-blowers refer to

Correct Answer
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The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as __________.

Correct Answer
verified

Exam 4: Ethical and Social Responsibility in Marketing

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct AnswerverifiedShow Answer

A social audit refers to

Correct AnswerverifiedShow Answer

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on a charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.Fastow,in his tenure with Enron,acted

Correct AnswerverifiedShow Answer

The obligation organizations have to the preservation of ecological environment and to the general public is referred to as __________.

Correct AnswerverifiedShow Answer

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

Correct AnswerverifiedShow Answer

Consider the Coke-Pepsi photo above.Why did 33 percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?

Correct AnswerverifiedShow Answer

ISO stands for

Correct AnswerverifiedShow Answer

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

All of the following statements about a person's moral philosophy are true EXCEPT:

Correct AnswerverifiedShow Answer

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as __________.

Correct AnswerverifiedShow Answer

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Utilitarianism is a personal moral philo...
View Answer

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