Question 1

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) set a direction;and (3) __________.

Accepted Answer

A)  set financial goals
B)  assign job responsibilities
C)  formulate strategies
D)  establish production parameters
E)  establish detailed marketing tacticsF) B) and D)
G) A) and C)

Question 2

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Accepted Answer

A)  influencing the relative market share.
B)  enhancing employee motivation to move a low valued SBU to a higher one.
C)  adding a variety of new SBUs that will force out older ones.
D)  influencing the market growth rate.
E)  simplifying its offerings by removing features.F) C) and D)
G) All of the above

Question 3

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)  upper left quadrant
B)  upper right quadrant
C)  center of the four quadrants
D)  lower right quadrant
E)  lower left quadrantF) B) and E)
G) A) and B)

Question 4

Objectives refer to

Accepted Answer

A)  the means by which a marketing goal is to be achieved,usually characterized by a specified target market and a marketing program designed to reach it.
B)  criteria or standards used in evaluating proposed solutions to a marketing problem.
C)  statements of an accomplishment of a task to be achieved,often by a specific time.
D)  a road map for the marketing activities of an organization for a specified future time period,such as one year or five years.
E)  the detailed day-to-day operational decisions essential to the overall success of marketing strategies.F) C) and D)
G) All of the above

Question 5

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Accepted Answer

A)  dogs
B)  cash cows
C)  question marks
D)  stars
E)  hedgehogsF) C) and D)
G) B) and E)

Question 6

Explain the difference between "competencies" and "competitive advantage" in an organizational setting.

Accepted Answer

An organization's core competencies are ...

Question 7

Lego has traditionally been successful selling its classic construction sets to boys.Recently,Lego introduced a line of building toys especially for girls called Lego Friends.It includes feminine characters,pink and purple theme colors,and allows girls to construct more story-related activities.The company felt this was a way to reach into the girl's toy market where alternatives include princess games and accessories.Considering Figure 2-5 above,this is an example of a __________ strategy that would be found in quadrant __________.

Accepted Answer

A)  market penetration;"A"
B)  product development;"B"
C)  diversification;"D"
D)  market development;"C"
E)  product-market expansion;"D"F) A) and D)
G) B) and D)

Question 8

Explain what a planning gap is and what is used to close it.

Accepted Answer

A planning gap is the difference between...

Question 9

To develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Accepted Answer

A)  market aggregation
B)  product segmentation
C)  customer grouping
D)  mass marketing
E)  market segmentationF) B) and E)
G) A) and B)

Question 10

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Accepted Answer

The BCG business portfolio analysis requ...

Question 11

Which of the following tasks shown in Figure 2-10 above can be done sequentially?

Accepted Answer

A)  1 and 2
B)  2 and 3
C)  3 and 4
D)  5 and 7
E)  6 and 7F) A) and C)
G) All of the above

Question 12

Organizational culture refers to

Accepted Answer

A)  the personal moral and ethical codes of ethics of its top management.
B)  a written statement expressing its goals and objectives to be achieved through enacting a comprehensive strategic plan.
C)  the fundamental,passionate,and enduring principles that guide its conduct over time.
D)  the ethos of an organization that excludes its core values.
E)  a set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization.F) All of the above
G) C) and E)

Question 13

In Figure 2-1 above,"E" represents the __________ operating at the lowest strategic level.

Accepted Answer

A)  board of directors.
B)  corporate level.
C)  departments.
D)  executives.
E)  strategic business unit level.F) C) and D)
G) C) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

Correct Answer
verified

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Correct Answer
verified

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) set a direction;and (3) __________.

Correct Answer
verified

Which of the following tasks shown in Figure 2-10 above can be done sequentially?

Correct Answer
verified

Explain what a planning gap is and what is used to close it.

Correct Answer
verified
A planning gap is the difference between...
View Answer

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct Answer
verified

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

In Figure 2-1 above,"E" represents the __________ operating at the lowest strategic level.

Correct Answer
verified

Organizational culture refers to

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which quadrant of the BCG growth-share matrix?

Correct Answer
verified

To develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Correct Answer
verified

Objectives refer to

Correct Answer
verified

Explain the difference between "competencies" and "competitive advantage" in an organizational setting.

Correct Answer
verified
An organization's core competencies are ...
View Answer

Exam 2: Developing Successful Organizational and Marketing Strategies

Correct AnswerverifiedShow Answer

To move an SBU from its current position on a BCG business portfolio analysis,a manager should concentrate mostly on

Correct AnswerverifiedShow Answer

Today's visionary organization uses three key elements to: (1) specify its foundation; (2) set a direction;and (3) __________.

Correct AnswerverifiedShow Answer

Which of the following tasks shown in Figure 2-10 above can be done sequentially?

Correct AnswerverifiedShow Answer

Explain what a planning gap is and what is used to close it.

Correct AnswerverifiedA planning gap is the difference between...View AnswerShow Answer

SBUs with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Correct AnswerverifiedShow Answer

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Correct AnswerverifiedThe BCG business portfolio analysis requ...View AnswerShow Answer

In Figure 2-1 above,"E" represents the __________ operating at the lowest strategic level.

Correct AnswerverifiedShow Answer

Organizational culture refers to

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedShow Answer

To develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Correct AnswerverifiedShow Answer

Objectives refer to

Correct AnswerverifiedShow Answer

Explain the difference between "competencies" and "competitive advantage" in an organizational setting.

Correct AnswerverifiedAn organization's core competencies are ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A planning gap is the difference between...
View Answer

Correct Answer
verified

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
An organization's core competencies are ...
View Answer